Month: July 2022
25 posts
Marketing Plan for OTT Platforms
The number of video-on-demand services has been increasing. They are all trying to win the hearts and attention…
OTT Header Bidding: Better Monetization with OTT Header Bidding
OTT header bidding is a way for ad exchanges to offer inventory to buyers before the traditional waterfall…
New OTT Platform Trends that could Drive the Entertainment Industry
OTT platforms continue to be a popular choice for entertainment. While the major players in this market have…
Creative Advertising and Marketing Strategies for OTT Platforms
OTT platforms are quickly becoming famous for viewers to access the content. With so many people using these…
Digital Video Ad Publishing Trends that Drive Monetisation
As digital video ad spending continues to surge, it’s more important than ever for publishers to understand the…
OTT Platform Testing: Why OTT Platform Testing Matters
OTT platforms are becoming increasingly popular, with people using them to watch TV shows, movies, and live sports.…
OTT Platform Churn Modeling With Artificial Neural Networks
Today, there are numerous ways to watch television. Traditional cable and satellite TV providers still exist, but there…
Ways to Avoid YouTube Demonetization
YouTube demonetization has been a hot topic lately. Many YouTubers have seen their videos demonetized for one reason,…
Critical Cybersecurity Threats You May Experience as a YouTube Creator
YouTube creators face a unique set of cybersecurity threats that often goes unnoticed. We shall discuss some of…
How to Protect Your OTT Platform From Hackers
Hackers are always looking for new ways to exploit internet-based platforms and services. If you run an OTT…