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Convinced you have the best YouTube channel in all the land? It’s all for nought if there’s nobody there to witness your genius. With more than 1 billion unique visitors to YouTube every month – and more in the all-important 18-34 demographic than even the top cable networks – bringing in YouTube traffic can potentially turn a fledgeling business into an unrivalled success. Use these eight tips to boost your YouTube traffic, and with it, your brand:
1. See to the Basics
YouTube has its search tools available to users, and that’s where you should initially concentrate your efforts. Make sure your videos are ready to be tracked by search engines by giving them a detailed, unique title, adding some relevant tags, and plugging keywords into both the title and description.
2. Get People Involved
Consumer-oriented content is the best way to get people involved – after all, people are more likely to watch, share, and talk about content they feel particularly interested or invested in – but you need a great CTA to help convert that interest into action. Invite interaction by ending posts and even your YouTube description with “What’s your favourite ‘80s music video?” or “Remind your friends what the ‘80s were all about!” Assuming your video is a ‘80s rock classic, of course.
3. Send it Out to Your SMS List
With the all the communication channels that now exist, people tend to forget about the value text has in business – and many don’t even know that companies like Textpedite make text one of the easiest ways to get the word out. In between sending emails and posting on social, use mass text messaging to let all your subscribers know that a great new video has posted or that an older one still exists.
4. Go Social
Promote your videos to people where they’re already hanging out – on social media. Share your videos on Facebook, LinkedIn, Twitter, and beyond, using lead-ins appropriate for the channel at hand (short and pithy on Twitter and more business-oriented on LinkedIn, for example).
5. Create Playlists
By stringing together videos that are alike regarding subject matter or theme, you’re giving consumers more of what they want (and with less effort on their part) while also ensuring they exposed to more of your branded content. It’s a win-win way to boost overall traffic while also improving YouTube watch time.
6. Optimize Your Videos for Mobile
A whopping 92 percent of consumers viewing videos on their mobile devices will go on to share those videos with others. By optimizing your videos for mobile viewing, you’re tapping into an audience that will happily share your content, no compensation required.
7. Mention it in Your Subject Lines
Simply incorporating the word “video” into the subject line of emails sent to subscribers has been shown to boost open rates by 19 percent and improve click-through rates by as much as 65 percent. Even better, it reduces unsubscribes as well, by around 26 percent. All told, one simple tweak can bring more viewers to your YouTube page while also keeping consumers around for future marketing efforts.
8. Collaborate and Cross Promote
Partner up with companies with their own significant YouTube followings – and that aren’t in direct competition with your own brand, of course – to create videos that will help each party gain exposure to audiences they might not already have access to.
People are increasingly aware of the power that comes from marketing across a variety of channels, but they – and you – aren’t capitalizing on YouTube, then they’re losing out on some major mobile marketing opportunities. How are you putting video to work for you?
Sophorn is the marketing guy at Trumpia, a mobile content delivery service that allows users to customize their one-to-one marketing efforts by interconnecting and optimizing all digital platforms. As an innovator in two-way SMS messaging, Trumpia’s mission is to empower brands and public figures with interactive access to their audiences, reaching targeted affinity groups in a personal way. Trumpia delivers world-class content such as video, ticketing, polling, products sales, contests and giveaways.
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