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Autonomous Sensory Meridian Response (ASMR) Videos – The Next Big Thing


Autonomous Sensory Meridian Response Videos or ASMR are a genre of videos that captivate the internet users. These videos give a comfortable and relaxed feeling to the brain, some people say. Some say these type of videos make them feel happy and sleepy. Most of the users watch these types of videos before going to bed.

People say that ASMR is like a mild electric current. This is triggered by audio or video exposure. The sound is the key element in most of the cases. Though there is no scientific explanation on how ASMR works, significant people are claiming that they have experience autonomous sensory meridian response.

ASMR video content is unique. While the videos on the internet are usually associated with the visual content, these videos are sound oriented and millions are watching these videos. ASMR is a growing trend. ASMR or autonomous sensory meridian response is the sedative and relaxing sensation that begins in the scalp and moves down the body. This is also known as the brain massage and is created with whispers, crackles and accents.

ASMR video content is increasing on video-sharing platforms such as YouTube. There are more than 5.2 million ASMR videos on YouTube. Two years ago the searches for ASMR videos on YouTube grew to more than two hundred percent. A very successful ASMR video is able to get millions of views from all corners of the globe. It is also found that more than half of the searches for this video come from mobile.

Whispering, crisp sounds, repetitive movements and smiling are the triggers for an autonomous sensory meridian response. ASMR videos of various types are available online. Some meant to create tingle sensation by tapping on objects, crinkling noises and repeatedly saying some words or the water sound falling in a bottle. Some other videos have relaxing sounds to help the listener fall asleep.

ASMR artists upload a vast number of videos on YouTube channels. It is believed that the feeling of ASMR releases dopamine in the brain which regulates emotional responses and creates a pleasurable feeling in the body. It is also proved that insomnia problem can be reduced with ASMR. With tension, the pressure increasing due to changing lifestyles, more and more people are trying to get relaxation through these videos.

It is not easy to find the apt ASMR video. Things to consider are the popularity of the video, the trigger used in the video, reviews, polls and opinions and the audio and video quality. To get the maximum benefit from ASMR videos the user needs to wear headphones.

Even brands are making use of ASMR video trend to market their products. KFC created a video with munching sounds and Pepsi with the sound of carbonated bubbles rising. ASMR is getting buzz as the next big thing in marketing. The question that should marketers take interest in ASMR definitely arises and it is said that since ASMR is now the trend, more numbers of consumers are going to watch these videos, discuss them in social media and advantage for brands is that this is actually not expensive. Thus using ASMR in their marketing strategy is attractive for the brands. However, they should check whether their product or service is a good fit for ASMR.

 ASMR promises personal positive experience. It is sometimes described as a form of mediation. Many believe that it is a great way to take a break. ASMR videos including those created by the brands are available online. Growing interest among consumers about ASMR is that these videos are easily accessible online and these promise relaxation and exciting experience.

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