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OTT
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Stay updated with the latest news, trends, and insights on OTT platforms. Explore streaming services, content strategies, and industry innovations shaping the future of over-the-top entertainment.
Adaptive Streaming of 360-degree Videos with Reinforcement Learning
Have you ever experienced buffering when watching a 360-degree video on your device? Or have you noticed how…
OTT Marketing Strategy: Best Strategies To Increase OTT Platform Revenue
OTT (Over-The-Top) has revolutionized the broadcasting industry by enabling viewers to watch their favorite shows and movies on…
First-Party Data For TV Ads
In today’s fast-paced marketing environment, businesses must be able to target their audience with precision to remain competitive.…
Data-Driven Strategy for Connected TV
With people spending more time at home, connected TV (CTV) viewership has skyrocketed in recent months. According to…
Democratizing TV Advertising With AI
Large corporations and companies with big advertising budgets have long dominated television advertising. Small businesses and startups have…
AI-Generated Clickbait YouTube Thumbnails
YouTube is one of the largest and most popular online video platforms today. With millions of subscribers and…
What is CTV Advertising?
As traditional television viewing continues to decline, more people are turning to Connected TVs (CTVs) as their primary…
Privacy on YouTube: Understanding Your Rights and How to Protect Them
YouTube is the world’s largest video-sharing platform. It has been around since 2005 and has become essential to…
The Rise of iVOD: Understanding the Future of Internet Video Streaming
The days of traditional cable TV are quickly coming to an end. Internet Video on Demand (EOD) is…
OTT Platform Censorship: How Does OTT Platform Censorship Work
Censorship has become a hot topic with the increase of streaming services like Netflix, Hulu, and Amazon Prime Video. On…