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OTT
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Stay updated with the latest news, trends, and insights on OTT platforms. Explore streaming services, content strategies, and industry innovations shaping the future of over-the-top entertainment.
Streaming and CTV in Political Advertising for 2024
The days of watching political ads during commercial breaks may be coming to an end. As the 2024…
The Future of Branding: Adding Logos to Videos with Video AI
The way we consume information has changed drastically over the past few years. From reading the news to…
Video Ad Optimization for Connected TV
The demand for streaming content on Connected TV devices continues to soar as the world becomes more digitally…
How to use AI to Optimize Your Video ad Targeting and Reach
It’s no secret that video advertising is rapidly gaining popularity in digital marketing. With millions of videos uploaded…
Why Your Business Should Run Ads on CTV and OTT
With the rise of streaming services and the decline of traditional cable TV, more and more people are…
Intelligent Solutions for Advertisers: How AI/ML is Disrupting TV and Digital Outlets
Advertising has come a long way since the early days of print and radio commercials. With each new…
Adaptive Streaming of 360-degree Videos with Reinforcement Learning
Have you ever experienced buffering when watching a 360-degree video on your device? Or have you noticed how…
First-Party Data For TV Ads
In today’s fast-paced marketing environment, businesses must be able to target their audience with precision to remain competitive.…
Data-Driven Strategy for Connected TV
With people spending more time at home, connected TV (CTV) viewership has skyrocketed in recent months. According to…
Democratizing TV Advertising With AI
Large corporations and companies with big advertising budgets have long dominated television advertising. Small businesses and startups have…