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Video Advertising
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Stay ahead in the digital ad space with expert insights on video advertising! Explore AI-driven ad strategies, programmatic video, social media ads, and performance-boosting techniques to maximize ROI.
AI-Generated UGC Video Ads: Advanced Technical Guide
The advertising landscape changes as AI-driven platforms redefine user-generated content (UGC). Traditional UGC campaigns, reliant on human creators,…
YouTube Demand Gen Carousel Test: Redefining Mobile Shopping Experiences
YouTube is revolutionizing the online shopping experience by introducing swipeable product carousels as part of its Demand Gen…
Google Video Assets in Search Campaigns: Enhancing Ad Engagement
Google is testing the integration of video assets in search campaigns, aiming to transform how advertisers engage with…
YouTube Shorts-Only Demand Gen Campaigns
YouTube Shorts is a growing platform for short-form video content. With billions of views daily, advertisers are now…
YouTube Shorts: New Ad Options for 2024
YouTube has introduced new advertising features for its Shorts platform. With these updates, brands have fresh ways to…
YouTube Unveils New Ad Formats and Tools
YouTube has recently introduced a suite of new ad formats, AI-powered enhancements, and creator partnership tools. These updates…
Google Simplifies Video Ad Testing with New Experiment Tool
Google has introduced a new tool that makes it easier for advertisers to test their video ads. This…
Amazon Prime Video to Introduce Ads for Subscribers in India Starting in 2025
Amazon Prime Video, one of the world’s leading streaming platforms, has announced a significant change for its Indian…
Amazon DSP Expands Video Ad Inventory Across Platforms
Amazon’s Demand-Side Platform (DSP) has taken a significant leap by expanding its video ad inventory across several key…
Video Action to Demand Gen Transition: Google Ads Introduces a “Copy-Paste Upgrade Tool”
Google Ads significantly changes how advertisers transition from Video Action Campaigns (VAC) to Demand Gen (DG) campaigns. A…