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Video Advertising
808 posts
Stay ahead in the digital ad space with expert insights on video advertising! Explore AI-driven ad strategies, programmatic video, social media ads, and performance-boosting techniques to maximize ROI.
Amazon DSP Expands Video Ad Inventory Across Platforms
Amazon’s Demand-Side Platform (DSP) has taken a significant leap by expanding its video ad inventory across several key…
Video Action to Demand Gen Transition: Google Ads Introduces a “Copy-Paste Upgrade Tool”
Google Ads significantly changes how advertisers transition from Video Action Campaigns (VAC) to Demand Gen (DG) campaigns. A…
Roku Ads Manager: A Self-Service Solution for CTV Advertising
With the rise of Connected TV (CTV) as a dominant platform for streaming media, advertisers are constantly looking…
Perplexity Video Advertising: A New Frontier in AI-Driven Ads
Perplexity AI is set to launch its advertising platform in Q4 of 2024, marking a significant evolution in…
Optimizing Video Formats and Durations in Google Ads: A Comprehensive Guide
Google Ads has introduced an exciting update for advertisers who want more control over their video campaigns. Advertisers…
Google Ads Enhances Performance Max Campaigns with Automatic Video Adaptation
Google Ads continues to innovate and improve its advertising tools, and its latest update focuses on video optimization.…
YouTube Expands “First Position” Ad Format Across All Content
YouTube has taken a significant step in its advertising evolution by expanding the “First Position” ad format across…
Google Demand Gen Campaigns Are Coming to Display & Video 360
Big news for advertisers: starting in October 2024, Google is integrating Demand Gen campaigns into its Display &…
Google Ads Is Switching from Video Action Campaigns to Demand Gen: What You Need to Know
Google Ads is making a big change. Starting in Q2 2025, they’re phasing out Video Action Campaigns (VACs)…
Google Integrates Netflix Advertising Inventory into Display & Video 360
Exciting news for advertisers—Google has just integrated Netflix’s ad inventory into its Display & Video 360 (DV360) platform.…