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Cross Screen TV Advertising is the most talked about the topic for a few years. People are consuming content on various devices such as televisions, smartphones, tablets, and desktops and no longer tied to the television sets. Advertisers are observing the shifting attention of the users and are taking their campaigns across screens. Cross-screen advertising is running the campaigns across different channels separately. Let us now see what cross-screen TV advertising. is
Cross Screen TV Advertising
What is Cross-screen TV Advertising?
Studies proved that same content is consumed differently on different devices. The level of engagement is also different on different devices. However, the engagement of people for advertisements on Television is more compared to other second screens. Most people who watch TV ads could recall what they watched than those who watched the same ad on other devices. The one size fits all rules are not applicable for cross-screen advertising.
Cross screen TV advertising is the overlap between traditional television and digital world. TV advertising allows advertisers to target effectively and measure the reach. The audience fragmented across devices, and it is becoming difficult for the advertisers to reach their target audience.
Marketers should make their presence on whatever device the consumer is accessing the content. Why then they should separate television, smartphones, and digital ad campaigns. Why not create a strategy that includes all the three. Cross-screen TV campaign works when all three types of devices are used effectively to engage the user. Measuring the results of cross-screen TV advertising is a difficult part.
Cross-Screen TV Advertising Solutions and Platforms
Cross-screen advertising solutions and platforms address the second screens such as mobiles and desktops but television occupies biggest ad budgets. There is some software that helps reach across television also.
• TubeMogul cross screen software allows the advertisers to buy ads across different screens and measure the reach accurately. Use this platform to reach the right consumers at the right place on the right device.
• RhythmOne offers cross-platform digital advertising solutions. Maximize ROI by using RhythmOne that gives the ability to target segments across all devices.
• Bluecava.com helps to make a meaningful connection between the devices on which the content is accessed and the consumer. ID reconciliation, cross-screen association and data management are the three important things that make Bluecava a powerful tool.
• Videology is one of the leading ad platforms. Customers who use this platform can optimize digital video and also TV advertising.
Cross-Screen TV Advertising Market statistics
There is a big change in the way advertisers are reaching their audience online. The advertisers and marketers now need to reach their target customers across televisions, laptops, desktops, smartphones, and tablets. The days of measuring the ad success with browser cookies are not there now. The real challenge now is to reach the consumer on different devices they are using to access the internet. Cross-screen, TV advertising campaigns are continuing to grow. Cross screen TV advertising campaigns increased by at least fifty percent since the last year. Most brands are using television advertising campaigns in conjunction with a digital presence. Cross-screen TV advertising campaigns are important because one-third of the TV viewers check online for information about the product that he just watched a television ad. It is also proved that eighty percent of these searches happen within minutes after the ad is aired on television.
Advertising on television though is a traditional method, it has two major benefits, and these are the audience reach and the second is the advertiser can tell audio, and visual brand stories created greater emotional engagement.
Mind Blowing Facts About Pay TV Market
Pay TV is a subscription based streaming services, mainly it started from UK. The present generation is moving to curd cutting and raising their hands on online television streaming services.Global pay TV Subscription revenue penetration is growing for next few years. Global Pay TV penetration charger are raised 50 percent by 2017.
- The CAT TV which is the real name of Cable Tv that we are calling today. The CAT means Community antenna television developed in 1940
- The Cable Tv was operated previously in US for only 68 communities
- New rules have passed during the 1972
- More than 75 million subscribers are present in 2002 year
- In 2002 the penetration of the pay tv have raised 70 percent
- Direct broadcast satellite is the fastest growing segment during the 1995
- By 2011 more than 500 systems hbave served more than 62 million subscribers which were equals to the more than 35 thousand communities
- It was expected that the world wide pay Tv has crossed nearly 930 million subscribers at the end
- The revenue which has obtained from the worldwide have raised in the year 2013 to 111 billions in the market
- In Latin America, the subscribers have grew in during the world cup matches during 2014
- It was estimated by the reports, that the Pay TV will gain nearly 1.2 billion subscribers which will generate some US340$ when we reach 2019 year
- Indian industry markets of Pay TV have were expected to be gained more than 12.3 millions by 2018
- The average growth of the pay TV per year was expected to be 11% annually
- More than 66 million Pay TV consumers are present in India during 2013
- In 2009 the Pay TV revenues have raised with the commercial ads
- It was expected that more than 24 billion dollars revenue will be obtained for the Pay TV when reaches the same speed up to 2023
- The DTH consumers are also get increased to 28 million in 2013
- The Pay TV in Russia also continued its growth towards 43 millions and 35 million consumers in the year 2013
- More than 39 million households were connected in Asia with Pay Tv services
- The Total Pay TV households have increased to 35 percent world wide
The worldwide revenue is incensing by the years with streaming services. here we have listed some mind blowing facts about Pay TV Market for users reference.