Digital Asset Management

What is Digital Asset Management (DAM) ?

Digital asset management is the solution to store, organize, share or retrieve the digital files. It can also be defined as the system that allows the marketers to connect the digital assets with their customers.

The system allows managing the digital assets from a central repository. The lifecycle of digital assets requires being understood to completely get to know the need of a central content management system.

Introduction to Digital Asset Management (DAM)

All digital assets, the images, videos, written content etc has a lifecycle. There are four phases of the asset lifecycle. These are Creation, Management, Distribution, and preservation. With a digital asset management system, you can manage the digital assets through the lifecycle of them. You can store, share, annotate or ingest them.

Digital asset management systems are very beneficial for any business. This saves time for delivering assets to people. Money also saved as the projects can be moved faster, improves the knowledge of the staff by allowing access to the assets from a central point, etc.

open source and software-as-a-service Digital asset management systems are the two types of systems available. The type of system can be adapted based on the needs of the organization.

Digital Asset Management Software

Digital asset management software is one type of the DAM system available. This is the cloud-based asset management system. It is known as the Software-as-a-service or SaaS.

This can be accessed over the internet and can be received as a software package. The marketer will not have a server or hardware to maintain. Having an internet connection is the must to access this system. Companies who have limited budget can use them as these are ready-to-use DAM systems.

Here are few of the popular digital asset management software.

• MarcomCentral Enterprise is a DAM software that allows managing the digital assets and also to maintain brand integrity. It offers efficiency in operating and comes within budget.

• iDAM digital assets management solution is suitable for architects, real estate developers, designers and curators. A free trial can request.

• Digital Asset Management Server offers effective handling of the digital assets, and it is easy to manage the lifecycle of the content easily.

• Sproutloud is the choice of many leading brands for managing their digital assets.

Digital asset Management Open Source

Open source digital asset management system is also called the on-premise system. The source of the software is available publicly. It benefits in the development of new features but there will be less security.

The IT team of an organization has to have a big commitment to run the open source digital asset management system. Few open source DAM systems available are the EnterMedia, Activate, Gallery, Notre DAM and Razuna. These are good for those who are looking for good features but not very expensive.

Digital Asset Management Market Statistics

Digital asset management if growing and various industries are adopting this for managing their digital files. The DAM market is going to reach US$7.48 bn by the year 2024. The revenue of DAM in the year 2015 was US $1.44 bn.

The DAM market growth is because many organizations prefer rich media content for promotion of their brands. Another reason is DAM vendors are offering a cloud-based solution for digital asset management and these are cost effective.

The content creators also understand the benefits of DAM solution and this increased the DAM solution adoption. In the coming years, cloud-based DAM solutions will dominate the DAM software market. These solutions use analytical tools to manage the digital solutions of the organizations.

Widen – Digital Asset Management Overview & its Products

Widen’s digital asset management solution lets you harness the power of the Amazon Web Services cloud infrastructure to quickly and securely support your marketing, creative, PR, web and sales teams. Based in Madison, Wisconsin, Widen is a digital media solutions company that empowers creative and marketing workflows to keep you focused on what you do best. Widen offers a range of services from paramedic solutions to web-based digital asset management (DAM) software. Founded in 1948, Widen started as a plate engraver company for newspaper presses. The company progressed into colour retouching, photo manipulation, and photo management software throughout the last couple of decades. Today the company is used by photographers, videographers, designers, printers, marketers, etc.

Widen logo

Companies that grow choose Widen.
You can only equate DAM with file sharing platforms for so long before you run into serious trouble. The value of DAM software is about more than finding and sending your assets — it’s about protecting and advancing your brand. A task like that takes more than shared folders.

  • Streamline processes – The Media Collective makes responding to asset requests, delivering video files, applying metadata and other tasks a breeze, when they’re otherwise slow and clumsy. Focus your energies on productive tasks, reducing costs, repurposing time and capitalizing on your people’s real talents.
  • It’s cooler in the cloud – Because our offering is software as a service DAM, you can cut out hardware, upgrade, IT and maintenance costs. Make sure your system is running as it should, and always on the cutting edge.
  • Speed up time-to-market – The sooner you get things done on the DAM side, the sooner your assets are out there being put to use by your sales force, marketing partners and others. Your assets drive in revenue.
  • Get the service you deserve – Why settle for a vendor when you can have a partner? We genuinely care about your success.

Empower designers to do what they do best
End the wasteful hunt for files using Widen’s powerful search engine to find and use the right file in the right format, on demand.

Boost brand consistency for your web team
Amplify your brand by maintaining one library of files for seamless distribution and publishing with embed codes and CMS plugins.

Mobilize your sales teams
Showcase new products in the field on mobile devices by browsing categories, applying filters and showing Retina quality previews.

Improve return on marketing investments
Instantly connect your content with customers and partners using public galleries and brand portals we call ‘stylized’ collections.

Transform content to collateral in minutes
Upload, tag, manage rights and release dates, and share your content with internal teams, partners and sales channels – fast.

Preserve your institutional knowledge
Save all your historical assets with Widen’s archiving service to securely store large volumes of data for pennies on the gigabyte.

Make smarter decisions with your content
Make sense of your content for your campaigns and your business with interactive analtyics and detailed reporting tools.

Small business image management.

Centralize and share your images. Simply.
Businesses of all sizes have images and users who need access to those files. Cloud-based, smart image makes your images accessible to be viewed, shared, and downloaded – from anywhere, at any time. Smart image is built for small businesses that don’t need the functionality of a true digital asset management system but need a simple way to centralize and share images.

Best Practices for Video in Digital Asset Management

Digital asset management offers a successful answer for ventures to store, compose, discover, recover, and share digital files. Digital asset management covers an expansive cluster of programming arrangements, from an individual’s digital document library or a picture taker’s photograph database to arrangements that look like undertaking substance management.

The best digital asset management programming has center abilities encompassing distributed storage, how assets recovered, how assets shared and highlights for brand management.

As the number of video assets has developed in all ways of associations, so needs to sort out this substance proficiently. Time after time, partners experience serious difficulties the substance they require, and when they can discover it, it’s regularly not in the right configuration, or there are various renditions with no sign of which is the last one affirmed for distribution.

Online video stages are one alternative. However, more associations are swinging to asset management frameworks to wrangle a wide variety of digital assets, including last delivered content, singular generation components, and crude footage.

even though these frameworks pass by various names, their objective is the same. They give management of digital assets over the asset’s whole lifecycle and offer more metadata and following elements than a run of the mill online video stage, which accentuates distributed.

There are many benefits when using Digital Asset Management; marketers can grow their brands and brands consistency in a DAM system. If a video file is in a format of the verity of different sources, the files are in container formats and codec.

Users can able to access the videos in standard formats. it can avoid the problems when if a device does not support a certain container format or if correct codec not installed properly or if a media player does not work like Adobe Flash video.

The best practices are included such as the best understanding of the bandwidth along with the perfect embed of the metadata that is related to the video and the preview clippings optimization is also playing an important role in with the video formats ion the digital asset management.


The above is an Ultimate guide for what is digital asset management and best practices for video in digital asset management. Make sure to know everything about DAM process to implement in a business like a video marketing.

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