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What is Enterprise Video? – Guide to Enterprise Video Content Management Systems

The video is not a standalone technology in the enterprise. The Enterprise Video should be part of a bigger picture involving information worker productivity, business virtualization, and internal communications strategy.

Introduction Enterprise Videos

Companies nowadays have turned to video services for demos and branding. To measure the success rate, the enterprise of the video is required. For the effectiveness of the video for the benefit of the customer’s enterprise, videos are being used.

YouTube for Enterprise Video

This refers to the idea of using video content to cooperate in communications. It involves businesses using on-demand video for training to keep the work more effective.

In the beginning, YouTube wanted to make itself an extensive search engine or the most searched engine. To make itself one of the most searched machines, it needed enterprise video for YouTube, in short, for better connections.

Searching for videos on YouTube is easy, and many companies require privacy and don’t want their videos to go viral. Not more than 50 users can get through those videos.

YouTube now has become the major search engine for many people, the privacy rate of the videos has decreased, and the enterprise for those videos is needed. As a result, enterprise for YouTube is done.

Facebook for Enterprise Videos

Facebook is another most searched social site. The search rate is high for Facebook as compared to others. Videos posted on Facebook by many users or pages are increasing. In the same way, the privacy rate of videos on Facebook is decreasing.

The enterprise of those videos on Facebook should be in privacy. Facebook and many other social media have this enterprise for their videos. This affects both internal and external facing audiences. Internally, the video solutions should dovetail with the corporate social software.

Externally, it should incorporate social sites like Facebook. It should be included in the video plan.

Enterprise Video Platforms

This platform allows users to upload videos. Not only to upload the videos but also to convert, share, store, and even play back the tape.

These platforms help secure the videos uploaded, shared, edited, or laid back by the user. The enterprise is a limited thing that only a few or a limited number of people can view.

The security levels are increased. Third-party security is also given in the enterprise video platforms.

The most popular enterprise video platforms are Vidyard, Ensemble Video, Wistia, Brightcove Video Cloud, and Private Media Channel,

Other platforms offer their services online, including GoAnimate, Kaltura, Vimeo Pro, Viddler, Ooyala, Grovo, and IBM Cloud Video,

Enterprise Video Market Statistics

Video marketing has increased worldwide beyond leaps and bounds. Television is no doubt a starter for video marketing.

This method showed marketers how to promote their videos. When the cost of the advertisement videos increased, the commercial ad space came down.

At present, the growth rate is expected to increase by about 16. 7% from 2015-2020. The growth is naturally seen to increase from day to day.

Platforms like Facebook, YouTube, and other social networking sites are currently in enterprise video trends.

The main things are use cases, best of the breed, content production, and the cloud.

The leading browsed site for this enterprise is YouTube and Facebook as more and more videos are uploaded.

For securing the videos uploaded to social media sites like Facebook and other websites like YouTube, enterprise of the video is used.

What is an Enterprise Video Content Management System (VCMS)?

Video is used for productivity and communication, so most businesses share their video content across many networks. A Video Content Management System is used to manage this vast amount of video.

Video Content Management System

Video Content Management System, or VCMS, helps manage, deliver, and organize video online. Video files are uploaded to this system, and people can access the video using a link.

Different Tasks and Process of Video Content Management System

Video Content Management Systems does many tasks.

• These systems help the user create high-quality, professional-looking videos as these can record video from devices such as professional video cameras, webcams, mobile devices, tablets, or electronic whiteboards; they can also synchronize slides from PowerPoint.

• VCMS allows the uploading of bulk video content.

• Some of these systems also do automatic transcoding. The file uploaded in different formats is converted automatically into multiple configurations to deliver to various devices such as desktops, mobile phones, and tablets.

• These also can search inside the video or across video libraries for specific content.

• During playback, these systems check the viewers’ internet connection speed and switch between video streams of different quality.

Video Content Management Platforms

Panopto Video Platform is a web-based video content management system. Using this platform makes managing the videos more accessible. It offers all the required tools to manage the videos and live stream or deliver on-demand videos.

Brightcove allows you to manage videos and video libraries of any size easily. Exciting features of Brightcove video management system are batch editing, drag and drop playlists, and video cloud.

Kaltura supports the management of large event video libraries. Users can access tools like search media, edit, create playlists, etc. Multiple language caption files can be uploaded.

ViMP is a complete solution for managing your videos. This is a professional video content management system for WebTV, social media portals, etc. It also offers enterprise video content management solutions.

Ensemble Video enables sharing and managing video and has a large user base. Essential features of this system are screen capture, publishing media to different devices, LMS and CMS plug-ins, security, and analytics.

YouTube for Enterprises

With Enterprise YouTube, businesses can share their videos with employees, other viewers, etc. These viewers can also share or store these videos. The systems with video content management capabilities are available as SaaS cloud solutions. Sharing the video content on YouTube is easy. YouTube for Enterprises is not about video marketing but about sharing an on-demand video. It helps businesses to keep better connected with their workforce.

Video-based Corporate Communications

For most corporate companies, communication is the biggest challenge than the competition. With remote offices across the globe and sales taking place online all the time, it is not a good idea for organizations to rely on text documents, emails, and other traditional ways to share their thoughts, as this is time-consuming and may not be very effective. Videos help to capture ideas quickly. This is how corporations can use video for communication.

Social learning videos help the employees of the organization to learn new things, and these people on their devices can access such videos available on video content management systems at any time. An organization is using video to make announcements to sales teams. Recording and storing the meetings helps the remote team members to search for it review it.

Enterprise Video Market Growth Statistics [Study]

Video increases the adaptability and acceptability of the product/service offered by the marketer. The viewer will be ‘let” feel’ the product through video only (as there is a lack of physical interaction between the buyer and seller in online marketing). The Enterprise video market statistics are listed here.


Video marketing world-over is increasing beyond leaps and bounds. It is evident from the fact that all digital marketers give the video of their offering and in some of the cases there are at least some images of the offer. Video is longer in duration and can answer many doubts/questions that the viewer might get while going through the product.


Television is no doubt the starter for video marketing. This medium showed the marketers how to promote their products through videos. Naturally over the period, as the cost of advertisement on TV increased and the commercial ad space is coming down, the marketers are finding video marketing as an alternative and attractive source for promotion of their products/services.


As per the initial estimates, the global enterprise video market is expected to grow at a CAGR of 16.7%16.7% from 2020. The industry is likely to be to the tune of USD 36.84 Billion by 2020. Given the traction that video marketing has gained, these initial estimates are bound to go for an upward revision.


The market potential for this industry can be estimated on the basis of 1) delivery modes, 2) applications, 3) verticals & 4) geography. A quick look at the projected growth can be seen from the following few instances:


• Automatic content recognition (ACR) – expected to grow from USD 0.94 billion (2016) to USD 3.57 billion (2020), i.e., a CAGR of 30.6%.

• IoT security market – is expected to grow from USD 7.9 Billion (2016) to USD 36.95 Billion (2020) i.e., at a CAGR of 36.1%

• Cloud service brokerage and enablement market – expected to grow from USD 7.44 Billion (2016) to USD 26.71 billion (2020), i.e., a CAGR of 29.1%

• WCM market – estimated to growth from USD 3.89 Billion (2016) to USD 8.25 billion (2020), i.e., a CAGR of 16.2%



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