Evergreen social media site that has a sole image in the society is Facebook. From, it started it never faced fluctuations in its performance of communication through text, audio or video.
Facebook is the only app that clustered the entire world and no one can occupy that place from the history of social media site.
We can say that it has created record in providing bulk of entertainment for every second with exciting videos having different themes.
Initiation of Facebook Video:
When the introduction of Facebook has been started, then only they launched the Facebook video feature.
That is the users of the Facebook can upload, download, share and view the different video file formats from varied sources or even by making own videos.
We can label the names of friends in the video uploaded as like photos.
Through this facility the unknown information will be shared with others without consuming time.
Including this it has the feature of live video streaming feature to telecast lively happening things to the viewers.
Most of the people give preference to watch live shows rather than older.
For that reason Mark Zuckerberg has initiated a first live video on Facebook.
In this video he has introduced himself and started rolling about the headquarters of the Facebook.
He addressed his cabin, conference hall and the books he is going to read.
Overly, he expressed the words about their motive to provide the best communication through Facebook.
It’s going to start the 360 degree live video streaming in coming days.
Facebook Video Algorithm:
The algorithm used by the Facebook is Edgerank and by using this video algorithm the organizers will update the system by detecting the spam video content.
They delete the irrelevant data of uploaded videos and sometimes block the addict who seemed as a spam.
This Edgerank will grab the data from the scheme of Newsfeed, which included in the feature of Facebook. This is used to have the record of discussions of the candidate.
Everyone must be cautious about the Facebook video algorithm especially for business type that means if video ads are posted on Facebook and anyone consider it as uninteresting one then it will be concealed from that user.
If this happens to every user then this algorithm notifies to the organizer to delete that content and it could effect on the reputation of the company through these video ads.
Finally the Facebook video algorithm will alert the user to check his performance on the Facebook through this Edgerank.
Auto Play of Facebook Video:
The video autoplay option of Facebook is essential for video ads which have been used for business purpose.
Due to this option the viewers will have a look at the video ad at least for a few seconds before dragging to the next post.
The facility offered by the use of auto play feature is when the out stream of the video in an attractive way it catches the eye of the user while playing automatically.
Then they might show interest to watch the full video content and this could be resulted in the best performance of your site with huge engagement.
Hence the Facebook video auto play button will be more useful in a commercial way.
Facebook Live Video:
The present fashion in the social media is live video streaming that attains the focus of the users.
Facebook has brought a huge impact on social media by telecasting the live video because this app has unestimated reputation as a communicator.
The Facebook video live streaming is especially meant for sports and entertainment category as everyone is enthusiastic about it and, each individual can elaborate their creativity of their sites by sharing that live stream.
It completely demolished the usage of television as everyone can’t drop their important tasks to sit in front of the TV to watch live shows.
Facebook is well known app for everyone as it is a regularly used by the billions of people the thought of launching a live video streaming has no interruptions since it started.
They are going to implement VR technology in the forthcoming days through which each viewer can have a great experience of being in that situation.
Facebook 360 Degree video:
Facebook launches 360 Degree video feature, the viewers will feel like they are in the field while watching the 360 degree video.The research was started from the National Geographic on the mars desert research station.
At that time only publishers of National Geography Facebook can stream the 360 degree video. The First Facebook 360 degree video published on September 2015 in Facebook News Feed page.
Right now everybody using the 360 degree photos and videos on Facebook. Some people use Facebook 360 degree video on their desktop, they can only access it if they installed special encoder software.
There is a separate process for uploading a 360 degree video and photos in Facebook.
Step by step process to Upload a 360 Degree Video in Facebook:
The first thing you should record video and add meta tags to the file, otherwise if the video recorded with 360 degree camera devices, there is no need to add 360 meta tags to the file.
Process for uploading the 360 degree video same like normal video uploaded on Facebook news feed page , but some special features add to this.
Login to the Facebook page, open upload photo/video option to upload a video.
Once you upload the 360 degree video file, go to Advanced option Check the video recorded in 360 degree format.
Then 360 Controllers tab appears on the timeline. You can play mouse pointer on video to point out some specific region.
Top right side of the timeline can save video name and click on Publish.
The maximum time limit to upload a video is 10 min with 17MB data. 360fly, Ricoh Theta,Giroptic 360 cam camera devices does not need to add 360 meta tags to the video files.
These are the steps to follow to upload a 360 degree video on the Facebook page.
Facebook Video Advertising:
For generating best user engagement, Facebook ads play a major role. If your post number of posts about your business people have a look at it, it doesn’t affect more
If you create an effective video ad for business campaigns instead of typing a large text about the product on the Facebook page.Communicate your message for people to get to know you who you are to trust you eventually possibly do business with you.
When you combine Facebook with video, you have a super powerful combination where you can connect with tons of people anywhere and anything.
Tips and Tricks to Create Facebook Video Ads:
You can create your own video by taking self video about describing your products, showing display of your products. Another thing is business ad campaigns these are commercial ads where photographers shoot creative ads.
The video ad should be attractive, stunning for the first few seconds. That means user immersively involve in that ad and impressed to get that product.The Facebook video should be in short duration, maximum of 15 to 20 seconds.
Video should be impressive and people are curious about it and lastly reveals the company details about that advertisement.
Some people do not include an auto play option in the Facebook ad, you should be always activated it because , when scrolling the feed it should play they only people get to know about your ads.
Create a custom thumbnails on your facebook page, some people randomly select the thumbnails. When you are publishing an ad in Facebook choose custom audience like age, relevance, category and more customized options.
Use the links in between the ads and at the end of the ad to get connected to you online.Target some mobile audience they definitely visit ad when you connected to the home networks. Because , 50% users get connected from the mobile devices.
Best Practices for Facebook Video:
Mobile video can effectively work on Facebook videos. In facebook mobile apps we have uploaded two new tools available.
You can upload video directly in the news feed page and another way you can secretly send a direct link to people. By this you can maximize the content and get the target audience to see the video.
The Facebook ad should be creative, and reach the audience within the first ten seconds detailed your company profiles.
You should include “call to action” tab when people scrolling down the news feed Buy now, Press here, Subscribe options available to directly connect with the audience.
Facebook video would be targeted video, that includes age, gender, specific location and some other language settings. Here is an option called you can set time period for the video, after that it expires but it exists in insights.
Populate the video tab directly uploading with video button. Add a popular caption to segregate the video list internally. Designing the video for the sound off, because it’s common for everyone scrolling the Newsfeed it makes disturbance.
Design your video with titles,typographic views, clear cut video formats. The video should be visually good, once it’s moving to next screen every screen should be explanative.
It should be advantageous to interactive and direct response from the audience. These are some best practices for Facebook Video.
Facebook Video Statistics:
Facebook video posts annually increased 94% in the US.
Facebook video viewing audience monthly gained by 1.71 billion users.
Per day for an average of 8 billion video views for Facebook video.
The number videos posted by a person raised to 94% in 2016.
Facebook pays $50+ million to the advertisers for publishers, influencers and celebrities on live activities.
People watched more than one million hours of Facebook videos using Samsung Gear VR headsets.
Facebook video daily active users were 1.03 billion and monthly mobile users raised to 1.57 billion. Because every smartphone is inbuilt with cameras on it.
Globally the number of posts published by a person in Facebook increased to 75% by 2016.
Facebook says people spend 3 times longer than while spending in Facebook Live Videos.
