Over the past few years, the growth of IPTV platforms has been staggering, and there’s no indication that this trend will slow down anytime soon. Industry experts are predicting even more growth for IPTV Trends in the coming year. Here are the top three trends to watch for in 2022.
- More providers entering the market
- The rise of OTT services
- Increased focus on quality and reliability
The IPTV industry is constantly changing and evolving, with new trends emerging every year. Here are the top four IPTV trends to watch for in 2022:
- Increased use of AI and machine learning algorithms to personalize content recommendations.
- Growth of VR and AR applications for enhanced viewer experiences.
- More widespread use of OTT services substitutes traditional cable TV subscriptions.
- Proliferation of “skinny bundles” and personalized streaming packages to cater to individual viewer preferences. Keep an eye on this trends they’re sure to shake up the IPTV market in the years ahead!
Important IPTV Trends to Watch in 2022
In 2022, payments for IPTV will have to change as streaming services become more popular. Services like Netflix and Amazon Prime Video continue gaining subscribers every day while traditional cable networks struggle with fewer viewers on their shows. While there is no reason you should need a different package if your provider offers it yet keep an eye open at the end of this year when contracts expire, or prices go up!
In 2022, the trends for IPTV will be changing. One area that stands out is 4K resolution more people than ever before have access to high-end TVs that can support this new format and experience quality video like never before!
In addition to resolutions getting higher upfront with each year (to 2020), another big shift has been happening behinds the scenes in how videos are encoded, so they’re tabletop deliver what viewers want on different devices such as smartphones or tablets without any compression artifacts being noticeable during playback when compared side by side across formats including HD versus UHD).
In 2022, there are many trends to watch in the IPTV industry. For example:
One trend is that users will want more value and content options from their subscriptions or packages as they become increasingly gadget-aware. They also demand simplicity when streaming services launch new features monthly due to how quickly technology changes nowadays – which could lead them towards Sling TV’s $25 per month low country plan offering up to double what some cable companies offer right now!
One of the most important trends in this industry is casting, as it has a massive impact on all aspects. Another big trend for 2022 will be live streaming events and IPTV bundle packages which provide increased flexibility to consumers with their TV package offerings while still offering subscriptions at affordable rates compared to other media players or standalone boxes without access (eSPORTS+, etc.).
New digital technology is changing the way we Consume Television
A shift in higher-end subscriptions with Ultra HD and HDR available at lower prices than before for viewers looking forward rather than backward; 4K remains pricey due as it requires specific televisions/monitors capable of rendering such resolutions on-screen without aliasing artifacts or over Cairo textures commonly seen when displayed via standard definition methods (e.g., full 1080p).
- Traditional cable providers will continue to lose subscribers
- The number of people who watch TV on their phones or tablets will grow
- Streaming services such as Netflix and Hulu will start producing original content
- People will spend more time watching YouTube than traditional TV channels
- IPTV will be the dominant form of TV consumption in 2022, accounting for over 70% of all TV viewing
- The number of households with cable or satellite subscriptions is expected to drop by 30% in 5 years
- Streaming services like Netflix and Amazon Prime are projected to grow at an annual rate of 12%, reaching a total market size worth $41 billion by 2022
- In-home streaming devices will account for more than 50% of all content consumed on TVs by 2022
- The rise in popularity of IPTV and its effect on the entertainment industry
- More people will watch TV shows and movies online rather than through cable or satellite providers
- The increase in quality for video streaming services, which will allow viewers to have a more personalized experience with their content
- A shift away from linear programming to user-generated content
- The rise of IPTV-only channels
- More content partnerships with local and regional providers
- A focus on providing more educational programming for children, including STEM education
- The need to provide live sports coverage in all markets will continue to grow as digital networks compete against traditional broadcasters for viewers
- An increase in the number of niche TV stations serving particular communities or interests
- More content for kids
- More live sports coverage
- High-quality news channels that are free to watch
- Less censorship in general
- A focus on local programming over international programming
- IPTV subscriptions will increase by more than 50%
- A major tech company or corporation will buy out a major IPTV provider, such as AT&T buying DirecTV
- The number of free streaming services available online will continue to grow exponentially
- The number of households subscribing to IPTV will grow by 20%
- There will be a shift in the way people watch TV- they’ll start watching more on mobile devices and streaming services than traditional cable or satellite TV
- There will be an increase in the number of original programs being produced for IPTV, which is driving up production costs and causing some networks to fold
- More and more people are cutting their cable subscriptions due to rising prices and shrinking customer base
- The rise of streaming services will continue to change the way we consume media
- The increased use of mobile devices and tablets for video consumption will lead to a higher demand for high-quality, low bandwidth options
- A shift in viewing habits from “linear” programming (watching TV at a specific time) to on-demand viewing will make it difficult for providers with limited content libraries
- The number of IPTV subscribers will surpass 2 billion in 2022
- More than half of all video content will be streamed on mobile devices by 2022
- VR headsets will become the norm for watching TV by 2022, with more than 20% of households having one
- Netflix and Hulu will merge into a single company called NN/Hulu in 2020, which will be followed by YouTube merging with Facebook Live in 2021 to create YT/FB Live
- IPTV will be the dominant form of television in 2022
- The number of channels available on IPTV will increase from 7,000 to 8,000 by 2022
- By 2022, all new televisions and devices will have built-in access to an IPTV provider’s content library
- There is a trend toward choosing smaller packages with more variety rather than purchasing larger packages that offer less variety
- The average monthly cost for an IPTV package in 2022 is expected to be $30-40.
With the rapid pace of change in IPTV, it’s important to stay up-to-date with trends that will impact business for years to come. If you want help staying ahead of those trends and how they’ll affect your marketing strategy, contact us now! We’re a team of experts who can provide consulting services on optimizing your digital media plan or creating new opportunities through IPTV Marketing Consulting. Have any thoughts about the future of IPTV? Let us know below!