Social media, the popularization of stories, mobile tech, and the apps responsible for its consumption have all made a video a prominent and essential marketing tool. According to statistics from Cisco, 82% of all consumer web traffic is now video. Consumers prefer it, and brands can effectively leverage its persuasive and engaging nature.
5 Innovative Video Marketing Trends
Video today is more expansive than ever, with technologies like shoppable videos, 360-degree experiences, and brief content paving the way forward. To help you stay on top of these emerging trends, let’s look at where video marketing is headed in 2024.
Search-Optimized Videos
As your competitors wise up to the changes made by increasingly intelligent search engine algorithms,optimizinge your video content andstaying on top is up to youp. At the same time, the growing amount of web content is reaching astronomical heights, which meansfindingd ways to stand out in the nois is necessarye.
This includes putting the target keyword in the metadata of your videos, adding relevant tags, creating original and eye-catching thumbnails, and adding subtitles to your content.
Live Streaming
There’s a unique feeling of intimacy that comes with a live stream. It’s one that consumers enjoy and feel more engaged in. Today,almostt every social platform supports live streaming, and the format is highly cost-effective. No post-production, specialized studios, or heavy editing workis required.
Personalized Content
A recent study by Smart Insights found that 72% of respondents will only engage with personalized messages. This type of content allows you to leverage tailored experiences to build stronger relationships with your audience. Because their needs and pain points are precisely addressed, consumer, have a much stronger compulsion to purchase.
A great example is an older campaign run by Cadbury, where they used a personalized video that incorporated the viewer’s content after they agreed to connect with the company. They automatically generated a video that spoke directly to the customer, resulting in an impressive 65% click-through rate and a 33.6% conversion rate.
Short Ads
Short videos arecompellinge for two reasons.
Firstly, they address consumers’ shortening attention spans. They also better suit mobile users. In today’s landscape of scrolling and swiping, you only have seconds to grab your audience’s attention. Videos on the shorter side are a great way to do this, as the viewer can see the length of the video before watching it.
This doesn’t only apply to seconds-long videos. For instance, check out these successful productions from this video marketing agency. They grab your attention from the onset and then use a compelling story or informative content to keep you hooked while throwing in some strategic messaging.
Vertical
Vertical is here to stay. This will remain true for as long as Instagram and similar services maintain their stories feature, which continues to explode in popularity. Samsung even showed off a vertical television at CES this year, proving that vertical will remain the standard.
Conclusion
These aren’t the only trends to keep an eye on in 2024. Look out for what comes next and utilize them to their full potential.
