With over one billion Instagram active users, it has become the most powerful marketing medium for the business. According to the survey, the top social media network, Instagram, results in solid business benefits and exceptional Instagram Video Marketing growth. Instagram stories, Reels, video posts, and IGTV generate more leads and sales for the business. Instagram has started to play a vital role in people’s lives. If your company wants to take the lead with video marketing, these are the most essential Instagram video marketing facts and statistics for 2024 that your business needs to Watch.
Instagram Video Marketing Facts and Statistics for 2024:
Instagram states that over 60% of businesses who take advantage of Instagram Stories include an interactive element, mentions, and at least one of their monthly stories.
Nurturing the user-generated content is crucial; focus on the UGC stats.
Instagram was notified with more than 1 billion monthly active users.
IGTV allows automatic captions that are available in 16 languages
As per Pew Research, more than 37% of American adults use Instagram to watch videos.
Instagrammers love tutorial videos.
Over 80% of people on Instagram follow Instagram business profiles.
The most popular form of video content on Instagram is How-to tutorials.
IGTV videos are 4 X more significant than photos on the Instagram feed page
More than 72% of U.S. teenagers use Instagram for brands. The social media network Instagram is a staple in most people’s daily lives.
Most of the Customers like the brands voicing social issues on Instagram
Over 500 million Instagram profile users view Stories daily on Instagram.
68% of millennials watch Stories through Instagram, compared to 49% on Snapchat.
Video is the king of content on the Instagram platform, and users prefer to watch reels.
More than 60% of Instagram profiles visit other social media profiles daily.
Business profiles create 33% of the most viewed Instagram stories
Instagram video ad popularity is on the rise
eMarketer research stated that 54% of Instagram influencers use Stories for sponsored campaignsImages posts received more average likes and comments than permanent video posts for the first time in 2020
Instagram has seen an 80% increase in users’ time watching videos on the Instagram platform.
Over 50% of Instagram users Explore all features each month.
Approximately 29% of smartphone users use Instagram Globally.
Business Insider reports that 72% of Instagram users purchased the product by seeing it on the app.
Over 200 million users visit more than one business profile on Instagram daily.
The U.S., S with 130 million, Indi, around 100 million, and Brazi,l with 91 million active users,s are notified for Instagram.
25-34 years are the largest groups of Instagram users, with an average of 25.2% of Instagrammers.
Using more than hashtags can decrease the rate of engagement
7 in 10 users have swiped up the brand’s stories to access links.
Using the right hashtags on Instagram posts drives more engagement than using bulk.
Over 68% of Instagram users visit the profiles weekly on its platform to interact with creators.
Instagram Stories is the brand’s go-to ally to engage with your large audiences.
Over 67% of video marketers plan on increasing the organic activity of Instagram from the past 12 months.
Adding stickers to your stories will improve your reception of your stories.
Over 52 % of the Instagrammers have less than 1,000 followers for their profiles.
As per the Social Media Examiner, 73% of marketers are actively participating on Instagram
Android Instagram users spend an average of 53 minutes daily in the U.S.
Instagram has 70% of the hashtags that are related to a brand campaign
4.9% of all users have 50,000 followers on Instagram profiles.
42% of women in the U.S. who use Instagram say that they made a hobby of shopping
Per da,y 100+ million photos and videos are uploaded and shared on Instagram
#photography, #love, and #instagood are the top 3 hashtags on Instagram
One hundred fifty million users on Instagram Direct communicate directly with a business each month. The average of comments on posts is 106, 82 on carousels, and 94 for videos on Instagram.
As per Buffer, Major brands post an average of 1.5 times daily on Instagram.
There is no correlation between the number of hashtags on a post and engagement on Instagram, as stated by Mention.
Overall, photo engagement rates are nearly double that of videos, with a 0.7% attraction rate for videos and 1.4% for photos.
Overall, 25 million business profiles exist on Instagram.
Conclusion:
As per statistics, nearly 9 out of 10 people will be willing to watch a video from brands in 2024. Marketers choose Instagram videos as an excellent tool for brand awareness and lead generation. Few brands still haven’t taken the Instagram video leap; you should consider relevant video hosting and marketing platforms where your audience hangs out. Hopefully, these above-motioned guidelines prove why we should focus on Instagram video marketing statistics to guide your business marketing strategy.
