As the Expansion of Digital media and downloading services providing more space for the online video viewers, need to protect the video content from the illegitimate Viewers. Sometimes, it’s necessary to safeguard the Live video content theft from the Unauthorized users.
Live Video Content Protection
For Live Video Content Protection, we should maintain individual players, which can solve your problem of content piracy. Many commercial videos and audio platforms use different technologies to protect their content. Previously people useDRM which allows encryption codes for each company.
Redirect services will be one of the best solutions to protect the Live Videos. Redirect services send a temporary URL which can expire after some time. You can strengthen it with referral check-ups.
The content owners maintain video content protection system (VCPS) which allows standard digital management statagies to protect the digital media content. The VCPS has stanadars measures of safeguarding digital video content.
Best Practices to Live Video Content Protection
As the increase internet speed and adaption of the mobile streaming, it becomes easy to consume the video content. People are searching for various ways to get benefited by the illegal distributing the video content form the streaming channels.
Here are the best strategies for the Media Broadcasters to protect their content from the illegal distribution.
- Implement Anti-Piracy strategies. Be prepared and have new automated technologies to avoid fighting against the Anti-piracy.
- Get ready to Fight Against the New piracy channels. It is a challenging issue for the right owners to hide your content from the infringements.
- Monitor the Illegitimate user Activities on the Internet. Make sure to follow the regional top piracy sites.
- Make use of piracy content by implementing smarter business ideas. Pirated content can be used in many ways to earn revenue.
Ways to Protect Live Video Content
Downloading the streaming content by Unauthorised users is difficult. Still, some illegal activities are going on while live streaming the content.
So we should implement the best measures to protect the streaming content. We can preserve the video content in many ways.
Here are the top four ways.
Invisible Watermarking:
Some companies or streaming providers offer invisible watermarking to their videos which means they tag their content with fingerprints.
The main advantage of using this invisible watermarking it ties up with a single user, and it does not affect the video. Easy to apply to the existing video without re-encoding.
The only drawback is it requires special software to create.
Visible Watermarking:
Visible watermarking involves placing the Text or a logo on the video to showcase the owner of the company. In another way, we can use it for promoting your business.
It is easy to place watermark and free to use. No need to maintain specific software to create.
Best way to use the visible watermarking to protect the Live video from illegitimate users.
It does not provide physical protection mechanisms.
Live Streaming:
Live streaming video files make challenging to download it, but some people like to download it. It is only possible through specific software like Adobe Media Servers and HTML streaming software.
Difficult to download the files and playback the video. Additional features should require to replay the data and match the quality of the video.
Any unauthorized users can not download the video, because it still requires tech savvy user-specific software.
Some other Live videos require some technologies from the server side. It is the ultimate technique to protect the Live video content.
HTML Content Protection:
HTML content protection protects web technologies without any need of using the plugin. Here we can link the HTML web links to the third party protection systems.
It offers a physical protection mechanism to the live videos. We can provide more protection through this web browsers and can manage it on our own like we can set a specific functionality to the live video.
Why is Live Video the future of Digital Content Marketing?
We all know how the video has become the most powerful marketing tool in the present digital era. More than 72 percent of internet traffic was accounted for video content across the web. With mobile smart technology, video consumption has further raised its growth in different ways. Marketers, brands, and individuals are experimenting with the videos to reach and connect with the people across different platforms.
The real-time interactions have become the most important today to build powerful connections with the people in real-time. The real-time marketing and branding have become the next big thing in video marketing and advertising strategies. The online streaming is the future of content marketing today.
Many online live streaming applications and live streaming features already developed today, and people are interested in them to get connected in a different way that too in real-time. Live video streaming has become the most important part of the digital content marketing strategy. Marketers are utilizing the periscope, meerkat, and many other popular live streaming applications to reach the people.
Brands are promoting the products and services with different live streaming strategies. Many brands are launching their new products and services via live streaming and interacting with the people who live about the products. This way of interacting and connecting with the people live can boost the conversion rates of the company which in turn helps the brands and marketers to develop the things as they are.
The mobile has the enormous demand to watch live videos, and most of the marketers are developing the business videos that best fits for all devices. If you are at the initial stage of your business and marketing in the traditional way, then it’s better to choose the theme of online video marketing.
The online video is the everlasting viral concept in the Global market, and this is the only medium through which the marketers can easily reach the targeted customers by describing the product or services. So here you will find the importance of live video in digital content marketing.
Way to Generate Leads Using Live Video
Businesses are using live video to generate leads. Live video is proving to be one of the sources for the business extension as well.
Why Live Video?
The World over, viewers are interested in video and live video is getting more response. An estimate indicates that in the first year of Periscope (Owned by Twitter) people watched an average of 110 years of live video every day. Such statements are indication enough that live video is one of the best ways to market. Marketers can make use of live video for generating leads.
Let us briefly discuss the ways to generate leads using this ‘live video’ world-wide.
Invite people from all over the world into your business:
Now that the social media is offering a facility to ‘like,’ ‘subscribe,’ ‘share,’ there is an enormous opportunity for business to invite people in their business. Regular interaction through ‘Frequently Asked Questions’ and also through other channels, regular contact can be maintained and hence generate leads. Instead of ‘tell,’ the better option is to ‘show.’
Humanizing the business:
With the ever increasing attraction of customers to go deeper into the advertisers’ business, sharing and showing the business methodology is going to increase participation from the general public on a large scale.
Products launch with the contest:
For launching new products, live video is the best shot in the arm. Showing a live video of the launch of the product will get attractive returns in terms of increased interest in the minds of people about the marketers’ products/services. The launch of products on live video clubbed with the contest will add flavor to the rich cream.
While it is necessary to have live interactions (through live video) with the viewers, it is not necessary at the same time that the marketer has to be available on social media continuously. Depending on the convenience and based on the response, proper scheduling is more than enough for the marketers to ensure successful ad campaign.
Conclusion
Right owners need to maintain and stay active to fight against the content piracy and follow the above measures for Live Video Content Protection from the illegal distribution.
