Making Money with Advertising

The Ultimate Guide to Making Money with Advertising on Your Roku Channel

Roku is one of the most famous digital channels that delivers top content to people. It is like a setup box that provides paid and free content to its users. Content like Netflix, Amazon Instant, YouTube, etc., is available on Roku TV. You can access all these services based on your package and content choice by connecting to the internet. It is the best-streaming TV service for cable cord-cutters.

There is a massive following for the Roku channels, and advertisers are focusing on their potential audience with the help of Roku to reach their sales targets. Here is a detailed guide to the Roku channels and how to earn revenue from the Roku channel through advertising.

The first thing you must know is about video advertising networks. What are these video ad networks?

Video advertising networks generally stream advertisements. These ads may include pre-roll, mid-roll, and post-roll ad types, which can place at the beginning, middle, and end of an ad in the video content, called monetization.

The most common problem connected with these ad networks is that it depends upon the bid model for advertising the content over the videos. The advertisements are minimal on streaming television networks. The ad networks utilize the Google double click, where the advertisers sell the ad inventory at the lowest price. Advertisers can also stream on their channels, and the system works well for advertisers if they have explicit knowledge of its best working side.

What are the things that advertisers must know about video ad networks?

The ad networks don’t have enough inventory to fill the requests for advertisements or commercials from all channels. They usually go for 30% to 48%, termed a fill rate. This means supposing you have a track and stream an ad at the beginning of your content, and when the viewer selects a video on the way, you approach the ad network, and the network must fill the commercial at that spot. Sometimes no ad can be shown due to lag which can be considered a drawback.

Roku is different from these video ad networks, the video ad framework of Roku is very flexible, and the fill rates are excellent.

Get started with the Roku advertising framework.

With the arrival of Roku, the TV was Re-defined, and the total time spent on the platform increased. So there are enormous opportunities for monetization, and ads will grow.

When it comes to the Framework of Roku, it is like a library. It is built in such a way as to provide the users, advertisers, and publishers with the best experience. The framework integrated the video Ad functionality into the SDK so publishers can focus more on monetization.

Roku Ad Framework

Roku was designed with the best Ad framework, IAB processing system, and VMAP playlist management. It also supports the servers like Freewheel ad DFP. Roku enables advanced targeting options which boost the frequency. It has excellent interactive advertising capabilities with various essential components that help render the ads. The ads are generally generated continuously and disciplined compared to the other channels today.

Advantages and Features of Roku Ad Framework

The main objective of the Framework of Roku is to provide a brakeless or consistent experience in advertising across all the Roku channels. It doesn’t bother about the type of ad chosen on the network. The library helps in serving video ads across the platform.

It is designed for all viewers, publishers, developers, and advertisers individually for all. Regarding the viewer’s point of view, the platform offers the best user experience based on audience likes and interests. For developers, it works with any VAST ad server that is compliant. It is straightforward to integrate and saves time and cost seamlessly.

Regarding publishers and advertisers, Roku offers advanced functionality like interactive ad units for publishers to support the Nielsen DSR, which can enhance the ad inventory for the advertisers.

For advertisers, the framework has enabled the advertisers to target their specific audience with their campaigns. They can also measure the campaign success and the capabilities of the desktop and on mobile platforms.

The money making

Nielsen and Roku had a strategic agreement that helped the advertisers to earn better revenue with the Digital Ad rating feature, which is well known as DSR, which we discussed in the Roku Ad framework.

Roku is the first TV platform connected with the Nielsen DSR, which is very advantageous to the advertisers on Roku. More than 250 channels on Roku were delivering huge ad inventory across the platform and ad-supported content to its customers. The new metric enables marketers to go for the best.

What are the essential things you need to know about the Nielsen DSR?

The Nielsen DSR opened a flexible gateway for advertisers to earn money. It provides comparable metrics towards the traditional TV ratings like the unique audience, the frequency of ad views, and the reach across the channels you target as an advertiser.

Advertisers can target the ads to the audience in a better way. You can also align the ads across the different screens with reporting to the viewers, and even the publishers can prove their ability to make their reach and target more attractive, which can match the advertiser strategies and increase CPM rates.

Finally, these Ad filling rates on Roku have opened the doors for better advertising revenue for the advertiser. The fill rate on Roku perfectly matched with available ad inventory. The advertising revenue can be increased by 18 times compared to the other AVOD video networks on the web.

Top 10 Best Roku Channels You Should Not Miss

Roku allows watching thousands of channels. Great content can be protected for free and through paid services on Roku. Let us see some great Roku channels.

Pluto TV

Pluto TV offers news, sports, music, movies, cartoons, and more. This is free TV on Roku.


Netflix has original programming, and a subscription is required. Unlimited streaming movies and television shows can be watched.


Plex allows you to play the standard video content in the form of .mkv, .mp4, and .avi directly to play players, enabled by Plex player settings.


Amazon Instant Video has an extensive library of movies and television programs, and Roku users can get unlimited video access.


Hulu is another best Roku channel; a subscription is required to watch these movies. Television shows and award-winning films can be observed in HD.

Sling TV

Sling TV allows watching popular sports channels such as ESPN and other channels like Disney, CNN, History, etc. Cable channels can be managed without any cable subscription.

Fubo TV

Fubo TV allows accessing sports events, national or regional. Fubo TV has premium packages that include Movies, Sports,  entertainment, News, and additional Features.

PlayStation Vue

PlayStation Vue is available on Roku and is one of the most popular. Get started by downloading the channels and following the activation steps. This is a paid service.


Crackle is a free TV that allows watching exclusive originals, movies, etc. Content can be protected on Android, iOS, Roku, and other devices.


CBS All Access allows accessing CBS programming and an on-demand library with more than two thousand titles.


There are many ways to watch free and paid services on Roku. Roku is a streaming device for television and is the most popular one. The popularity of Roku is because of the variety of widgets the content can access. Not all the channels are listed on the Roku Channel Store. Check Roku Guide to find the hidden tracks.

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