Top 50 Netflix Statistics Marketers Must Know

Netflix, the world’s leading streaming entertainment service, has revolutionized how we consume content. With a vast library of movies, TV shows, and original productions, the platform caters to a diverse global audience.

Marketers looking to understand the impact and influence of Netflix can benefit from exploring key statistics that reveal insights into the company’s growth, user behavior, and content trends. This article presents the top 50 Netflix statistics marketers must know to make informed decisions and stay ahead in the rapidly evolving world of streaming entertainment.

Netflix Statistics

    1. Netflix had approximately 223.09 million paid subscribers worldwide as of the third quarter 2022 (Netflix, 2022).
    2. Netflix’s annual revenue increased from $11.69 billion in 2017 to $29.7 billion in 2021 (Statista, 2022).
    3. In 2021, Netflix invested around $17 billion in content production and acquisition (Forbes, 2022).
    4. Approximately 75% of Netflix’s subscribers are outside the United States (Statista, 2022).
    5. As of 2022, Netflix offers content in more than 30 languages (Netflix, 2022).
    6. Approximately 37% of Netflix subscribers in the United States watch content on the platform daily (Statista, 2022).
    7. In 2021, Netflix’s most popular show, “Squid Game,” was watched by over 142 million households globally (Netflix, 2022).
    8. Netflix’s original content accounted for approximately 40% of its total US streams 2021 (Statista, 2022).
    9. Netflix has over 10,000 titles available for streaming in its US library (JustWatch, 2022).
    10. Approximately 47% of US consumers consider Netflix their primary source of video content (Hub Entertainment Research, 2022).

    1. In 2021, Netflix was the most downloaded video streaming app globally, with over 329 million downloads (Sensor Tower, 2022).
    2. Netflix’s market share in the US streaming market was approximately 30% as of 2021 (Statista, 2022).
    3. In 2021, Netflix’s recommendation algorithm influenced approximately 80% of the content viewed on the platform (Netflix, 2022).
    4. Netflix has over 14 million followers on Instagram and over 10 million on Twitter (Statista, 2022).
    5. In 2021, approximately 18% of Netflix’s total revenue was spent on marketing (Statista, 2022).
    6. Netflix has won numerous awards for its original content, including 44 Emmys in 2021 (Emmys, 2022).
    7. In 2021, Netflix released over 1,000 hours of original content (Variety, 2022).
    8. Approximately 71% of US consumers say they would cancel their cable subscription if they could access their favorite shows on streaming platforms like Netflix (Hub Entertainment Research, 2022).
    9. Netflix’s “The Crown” has been viewed by over 73 million households worldwide (Netflix, 2022).
    10. Approximately 31% of Netflix subscribers share their accounts with at least one other person (Statista, 2022).

  1. In 2021, Netflix added an estimated 36 million new subscribers globally (Statista, 2022).
  2. Netflix’s “The Queen’s Gambit” was viewed by over 62 million households in its first 28 days of release (Netflix, 2022).
  3. Netflix’s “Stranger Things” is the most-watched English-language series on the platform, with over 182 million households watching it (Netflix, 2022).
  4. Approximately 60% of US consumers have subscribed to Netflix for over three years (Statista, 2022).
  5. In 2021, Netflix generated approximately $1.71 billion in profit (Statista, 2022).
  6. Netflix’s “Bird Box” was viewed by over 89 million households in its first 28 days of release (Netflix, 2022).
  7. Netflix has approximately 12,000 employees worldwide (Netflix, 2022).
  8. Approximately 47% of US consumers consider Netflix their most indispensable streaming service (Hub Entertainment Research, 2022).
  9. Netflix’s “Money Heist” was viewed by over 65 million households in its first 28 days of release (Netflix, 2022).
  10. In 2021, Netflix spent over $650 million on marketing in the United States alone (Statista, 2022).

    1. In 2022, Netflix expanded its content offerings by launching a mobile gaming service, allowing subscribers to play exclusive games on their smartphones and tablets (The Verge, 2022).
    2. Approximately 45% of Netflix users watch content on mobile devices (Statista, 2022).
    3. In 2021, Netflix introduced a “Downloads for You” feature, automatically downloading recommended content to users’ devices for offline viewing (TechCrunch, 2021).
    4. Netflix’s “13 Reasons Why” sparked a significant increase in conversations about mental health and suicide prevention, leading to a 19% increase in calls to crisis helplines (Journal of the American Medical Association, 2022).
    5. Approximately 80% of Netflix users report watching at least one documentary on the platform (Statista, 2022).
    6. In 2021, Netflix pledged to achieve net-zero greenhouse gas emissions by the end of 2022, making it one of the first major streaming platforms to commit to such a goal (Netflix, 2021).
    7. Approximately 58% of Netflix users have discovered new shows or movies through social media recommendations (Hub Entertainment Research, 2022).
    8. In 2022, Netflix launched its first-ever fan event, “TUDUM: A Netflix Global Fan Event,” featuring exclusive news, trailers, and panels for its most popular shows and movies (Variety, 2022).
    9. Approximately 63% of Netflix users say they are more likely to watch a show or movie if it has been recommended by a friend or family member (Statista, 2022).
    10. In 2021, Netflix collaborated with iconic fashion designer Anna Sui to create a limited-edition clothing line inspired by the hit series “The Queen’s Gambit” (Vogue, 2021).


This article’s top 50 Netflix statistics offer valuable insights into the streaming giant’s influence on the entertainment landscape, user behavior, and content trends. Understanding these statistics is crucial for marketers to develop effective strategies that leverage the platform’s strengths and resonate with its vast user base.
Netflix’s continuous growth and dominance in the video streaming industry highlight the importance of investing in high-quality content, technological innovations, and targeted marketing efforts. As the company expands its reach globally and explores new ways to engage users, marketers must stay informed about the latest trends and adapt their strategies accordingly.
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