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Oleksii Taganchin : CEO & Founder Of Hound Studio – Exclusive Interview Exclusive Interview with Oleksii Taganchin – CEO & Founder of Hound Studio.

Tell us something about your Company, Hound Studio.

Hi, my name is Oleksii. I’m the founder of Hound Studio. Thank you for the interview. I will be glad to answer all of your questions. At this moment, Hound Studio is a small team from Ukraine.

We love animation, design, and everything related to art. In our team, creative designers and animators work who believes that art is making our life brighter. So Hound Studio is not about the dog. It’s about talented people working together.

What are Hound Studio services?

We make 2d explainer videos, 3d commercials, and a custom web design. It includes design concept development, script writing, storyboarding, animation, and sound design. So we are trying to take care of every step of animated video production.

It’s easy. You can see new trends everywhere. For example:

● Videos on Landing Pages or websites – it’s a primary trend. People now understand it’s much easier to attract potential clients to products or services with short animated videos.

People are busy and have no time for long reads anymore. You have just a few mins of their attention in the best case. So that is why explainer videos work so well.

● Animated GIFS – People spend a lot of time on social media like Facebook. They communicate with relatives, family, and friends. The vast stream of information on their walls makes it hard to attract the eye with text or photos. Animated gifs catch the attention

● Videos in email marketing – we all receive dozens of emails with information about services, sales, and so on. Most of them will never be read because you send them to the trash once you get them.

That is why the animated header is the trend of last year. Again it attracts the viewer, and your letter has a chance to be noticed.

What are Hound Studio motion graphics & explainer animation Production Services?

Animated explainer videos are short online videos that explain your company’s product or service.

They are often placed on a landing page, a website’s home page, or a prominent product page and have become extremely popular. Some sites boast of conversion rates increasing by 144% after including an explainer video on their website.

We offer our clients to make unique and creative explainer videos that go beyond the limits.

It looks different and is not restricted by casual styles. Making unique products is our primary goal.

Tell us something about your Hound Studio process concerning Video Production.

Heh, on our main page, everyone can check the animated version of our process: But usually we work by this scheme with all new clients:

Creative brief:

At first, we ask all our clients to fill in the Creative Brief, which helps us understand the client’s goals, explore the product/service, and define the targeted audience.

A creative brief is critical to the success of the perfect explainer video; filling it in is as accurate and precise as possible.


Now having your creative brief, we can start old faithful brainstorming with a lot of coffee and good ideas for the future video.


At the same stage, we produce style frames (usually 3-4) to help the client choose the video style. So you can choose the visual imagery at the very beginning and clearly understand what you will get at the end. Here are some style frames we created for our client:


Then a storyboard is prepared, sketching out the script in visual form. All the scenes are shown with detailed descriptions, explaining each action and movement that will take place in the video so the client can see the “sketch” of the future video and, in case of need, make the changes.

Preparing the storyboard saves time for any further changes, which may be critical if the deadline is tight.

Voice over:

Then we select a voice-over artist (either from our library or the artist preselected by the client) who narrates the script.

Once it’s done, we prepare an animatic to check how the storyboard is working with narration:


At this stage, we create environment scenes and characters.


Next is the animation, which is the most time-consuming part.

Sound FX:

And last but not most miniature stage is when all sounds (including the music, voice-over, and sound effects) are mixed to fit the animation.

We have created a custom soundtrack for Nora’s explainer video to make the best impression with significant sound effects and music. Voila! You have your unique explainer video.

What is Hound Studio Success Model?

  1. Do your job well.
  2. Respect your client and deliver more than he expects
  3. Be creative

There is no something new for our studio. We will work even more this year, learn new techniques, create unique designs, and improve our 2d and 3d animation video services.

What are the Latest Hound Studio Services that can help brands?

We offer custom designs to our clients to highlight their brands and make them noticeable in such a fast world of innovations. We offer not just animation for a website but the website and corporate design as well.

We also have a corporate blog,, sharing interesting articles about our products and internal projects.

For the people who love animation as we love it, we have created a lovely gallery of animated videos which you can review and check new trends in explainer videos for startups and energy in general:

Thank you, Oleksii Taganchin, for sharing your valuable input with readers.

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