Video Content is one of the most popular and efficient ways to market your business. As technology advances, so does the way companies use video content to engage with their audiences.
Are there any specific statistics or industry information you would like to share with your audience? If so, would an informational video work best?
Are you searching for new ways to create brand awareness and get people talking about your company and entertaining?
Are you wondering what the latest trends in video content marketing are? Wondering what you need to do to stay ahead of the competition?
We’ll share some of the top video content marketing trends with you, whether you’re just starting in video marketing or looking for ways to improve your current strategy.
Video Content Marketing Trends
A video will be worth a thousand pictures because the future screen is the “mind screen.” The mind screen will be a virtual screen, or a screen inside the mind, and will consist of a visualization of the network of neurons within a person’s brain.
Advertising will be more like entertainment, filled with short videos and fixed content, rather than traditional TV commercials with long-form content.
Video content marketing as a whole will change dramatically. It will focus less on the video itself and more on the context, such as the location and people in the video. The most significant difference will be creating consistent episodic content across all media modes while simultaneously being unique to each platform.
Videos will be used to personalize content, increase site load time, reinforce concepts and ideas, and provide a way to determine whether people are interested in the topic being discussed.
Audiences and customers can become co-creators with producers and distributors. By using new technologies, consumers will be able to serve as their director, producer, operator, and distributor.
The future video content will have social, mobile, and personalized features. As more and more media are making their content mobile-ready, mobile video advertising is also becoming more important.
Advertising will be much more interactive than it is today. Viewers will not only be able to click to get more information – they will be able to use their computer’s mouse to be part of the action.
Video will no longer be a media format. It will be the default communication protocol, replacing written language in many cases. And it will permeate a broad range of media, from mobile devices to home entertainment systems.
In addition to television shows, movies, and advertisements, it will also be combined with Internet-based communications such as instant messaging, texting, and social networking.
Video content marketing on the web will take the form of highly interactive experiences. Videos will have the power to cross over into traditional media platforms where they can be more effective to the target market because of their interactivity.
Marketers will use video to tell stories, capture attention, and generate traffic. Marketers will use video when they want to convey a message, educate and inform. Marketers will find that video is an excellent way to create an emotional connection with the viewer. Marketers will realize that the more people perceive a video to be creative, relevant, and entertaining, the more likely they will view it thoroughly.
Video Content Marketing will be shared, viral and interactive with players. Television content is evolving into a participatory experience. For example, websites such as Hulu, YouTube, and other social media sites have allowed viewers to comment, vote, and interact with one another as they watch video content.
Online video content will become more immersive and interactive. Viewers can participate in a television show via some online device, such as a computer or cellphone, and the program may tailor itself to their tastes or even individual responses.
Companies’ content strategies will move away from broadcast-based to persuasion-based tactics. The persuasion-based strategy will become more prevalent, like viral videos and social media. Companies will need to understand the human psychology of viewers to adapt to this new trend.
Video content marketing will use the newest technology to transform storytelling into a more creative and transformative experience. Teasers will also become more innovative and customizable, and even interactive.
Video content will be pervasive as digital technologies allow users to create, share, and experience video in a collaborative environment.
Every piece of video content will be a marketing opportunity for businesses and an entertainment experience for people. Every user will actively scan their world for video content to consume on-demand in the form of micro-content.
Video content will become more prevalent as a form of marketing and promotion. Video content will be produced by companies and distributed on the Web or cell phones, or other mobile devices.
Video will be a must for content marketers. It is so much more engaging than simply reading text, and it is effective for getting information and even making sales.
Video content will be increasingly about shared experiences. The growth of online video viewing has created a need for video content that drives consumer interaction. Consumer is more willing than ever to share their experiences online.
Content marketing strategies will rely less on the text and more on the video. This is due to the popularity of YouTube and sites like it, not to mention mobile devices that can deliver visual content.
Marketers can see video content marketing trends such as sponsored videos, product videos, and others become more popular. Most people have a great idea of product videos, which show potential customers a snapshot of the product sold.
This will remain a popular content marketing trend in the future. Sponsored videos, however, will grow as well. Advertisers and producers are in an equal partnership.
The media landscape will continue to be transformed by the video content. Video has become the key attraction for a majority of consumers, who, for the most part, won’t consume one form of content without video.
Video Content Marketing Trends are anticipated to be the new normal for marketing. Instead of relying on print or other channels for marketing, marketing will use video to engage an audience. You need to do it, or you will be left behind.
Consumers will likely be able to stream and download 3D content like feature films, home improvement shows, and sporting events from online services, cable TV and satellite providers, cell phones, and more.
TV will be an interactive “personal” platform to which we will continually tune in – even in a world of Web, mobile, and interactive TV. TV will evolve from programming to interactivity, and the content will be key to personalization. Content will be personalized to the individual’s profile, displaying the right content at the right time.
Just as the Internet has enabled the personalization of web content, advertising, and search results, the TV will also be personalized.
Businesses in need of inexpensive ways to promote their products will use video content marketing. It is an efficient way to get the word out. Through the magic of Internet video, businesses will be able to reach their prospects and customers directly, conveniently, and cost-effectively.
Video content will be created in various formats and more efficiently produced digitally. It will be more plentiful, just like digital music, and will become more personalized, allowing viewers to choose the setting they prefer, such as a beach or a coffee shop, and tune in to the video scene set.
Video will supplement even print media as the vlogosphere influences traditional printers. Media companies will push to blogs and podcasts, and other non-traditional means of delivering their content.
According to a study by Cisco, online video will be available anytime, anywhere, on any device – with no commercial interruptions. The study also found that viewers will want to watch short clips and be able to skip long-form content;
That online video will be so plentiful that it will be difficult for content producers to get noticed; and that online video will need a higher quality of sound and images than today’s video clips, which are typically much lower in quality than movies.
Video promotion and product placement will play a more prominent role. As a result, video advertisements will be longer, more emotional, and more engaging. So marketers will need to use emotional appeals to match the advertised content.
Video content marketing promises to be more exciting and exciting than today’s traditional videos. Webcams will capture the nuances of facial expressions, making the person on camera appear more alive and human. Camera technology will allow viewers to become part of the video — interacting with others on the screen, part of a virtual game, or involved in the action. Even a sports video game could become a reality through video content marketing.
Video content marketing is expected to take on a more personalized and targeted approach. For example, it is optimizing a video content campaign for specific groups of consumers by using keywords and targeting customers who exhibit the same interests to set video content marketing apart and increase the probability of gaining a more significant number of viewers.
Educational content will be available when and where you need it. You will be able to take an online course from a university and access an abundance of content and tools you need to learn the subject. In addition, this content will be available from all devices.
The content will be an important business strategy tool. Content will be the competitive aspect of selling products. Content will be the selling tool.
Video content will serve as the centerpiece of a brand’s marketing strategy. Video is gaining popularity because of the trust it engenders with consumers, as they perceive it as a more effective and engaging form of content than text or audio.
As you can see, video content is not going away, and it’s only becoming more important.
If you want you and your business to stay ahead of your competitors, you need to be incorporating videos into your marketing strategy.
We are experts in video content marketing. We will help you create a video campaign that resonates with your audience and drives results.
Contact us today for consulting to discuss how we can help you take your video marketing to the next level.