Video on Demand

Video On Demand (VOD) – VOD Statistics and Trends 2024

Video on Demand is related to interactive technology, allowing subscribers to access different programs in real-time. Users can download the plans and view them later. It interconnects the data delivery network to the user’s set-top box.

Introduction to Video on Demand

Video On Demand is an interactive multimedia system that works like a cable T.V. Customers can select movies from an extensive database of videos. The technologies that underlie it are new and lack standardization.

Video on Demand Platforms and Services

Several VOD services are available today in different key areas. There are several essential components for the VOD services, like a video server, which provides access to the programs and supports various formats and functionalities.

iTunes Platform

Itunes is the most well-known TVOD platform for downloads. It is the largest platform that sells movies worldwide, with thousands of different titles. It has more than 800 million. Users can buy or rent the film from the iTunes store, which can be utilized on any Apple device, P.C., or Mac device. The platform is sharing its profits with filmmakers who made them earn around 70 percent of all VOD rentals.

Google Play

Google Play is an official TVOD digital content portal where users can purchase and rent movies through their smart devices. The platform has more than one billion active users every month.

Hulu platform

Hulu Platform is another best-curated VOD platform that allows users to utilize T.V. show-related catalogs, which can be easily accessible by smart devices. It is a standard Ad support service with limited content. Hulu Plus also offers restricted content for its users, with and without commercial ads. The users can also share the content across the social media platforms from their VOD platform. It is transferring its profit share of 50 percent to the filmmakers.


Netflix is a well-known streaming service provider that offers an extensive library with diversified content for the users or subscribers on the platform. The content on Netflix is accessible on a computer, mobile, and other television-connected devices. Netflix started its services in 2007 and currently serves more than 190 countries across the globe.

Video on Demand Global Market Statistics

According to recent survey reports, global statistical data reveal that more than 90 percent of people are stuck with their television, and an average of 2.5 hours is spent watching television daily. In 2015, more than 65 percent of American households owned digital T.V. services. The audience chose more than 1799 TV stations.

The video-on-demand market includes pay-per-view and other video downloads, including streaming media services. The global VOD market reached about US$16 billion in 2016. Pay-per-view has shown significant change toward growth. According to the present statistics, we can estimate that the video market will get an annual increase of around 9.2% by 2024. The survey revealed that the majority of VOD users are under age 34.

What is Multi-Platform VOD Monetization?

The development of on-interest administrations has unprecedentedly affected the television industry over the most recent couple of years, with organizations scrambling to locate the right plans of action and specialized techniques for staying aware of changing consumer-seeing propensities.

With the business moving towards T.V., supporters and content suppliers must see how they can coordinate their VOD procedure crosswise over OTT and set-top box positions into a multi-stage VOD administration that can be successfully monetized. Everything about Multi-Platform VOD Monetization can be found here.

The industry has yet to frame a consensus on the ideal monetization methodologies for VOD. The race is on to decide how the most recent element promotion insertion and addressable advertising advances can be ideally connected to make advertising-driven VOD monetization models.

In the interim, different administrators still trust that subscription models are the route forward.

Additionally, VOD suppliers must first recognize consumer practices for various demographics, topographical regions, gadgets, stages, and sorts of content and see how to quantify best and incorporate information on their gatherings of people.

Finally, the specialized parts of supplying VOD administrations need to stay aware of these monetization techniques. Everything from document transcoding, capacity, metadata, and client interface needs to be improved to guarantee a client experience that drives viewers to VOD offerings.

The difficulties in monetizing VOD stages. Permit supporters, authority VOD suppliers, and content proprietors to analyze techniques for making robust advertising deals methodologies and plans of action while bringing an end to down VOD consumer propensities to monetize VOD stages and conquer the specialized difficulties in upgrading client interfaces, metadata, document stockpiling, and transcoding.

Guide to VOD Dynamic Ad Insertion (DAI)

There are a lot of changes in the way consumers consume content. More and more audiences are now embracing the time-shifting viewing experience. It led to a decline in live television consumption. Video on Demand or VOD is a component of the shift viewing experience. VOD Dynamic Ad insertion allows viewers to watch their favorite programs at their leisure. And there is no need for hardware other than the set-top box. VOD platforms became another option for video consumption with increased content accessibility.

VOD Dynamic Ad Insertion (DAI)

Video Demand platforms are famous for consumers, television networks, and advertisers as they can be measured and monetized. New advertising opportunities have been created, and one of them is Dynamic Ad Insertion. Cable providers can insert Dynamic ads in VOD content. The length of these ads can vary from fifteen to sixty seconds. According to studies, thirty-second advertisements are more prevalent on this platform. These ads can be formatted as pre-roll, mid-roll, or post-roll.

Dynamic ad insertion for VOD efficiently handles the workflow and saves costs. It fully supports a VAST standard. Dynamic ad insertion was once costly and challenging, often resulting in a poor viewing experience.

Viewers watch VOD on a large-screen television, which increases their engagement. The advertisers get an opportunity to invest in high-quality programming, and the consumers tend to use these ads in VOD.

VOD Dynamic Ad Insertion Technology Platforms

Adobe Primetime provides client- and server-side dynamic ad insertion for VOD content. The platform helps you provide a better viewing experience to users, which increases engagement and revenue.

Comcast Wholesale helps advertisers make dynamic ad insertion a reality. They use the latest technologies to support DAI and help in creating considerable revenue.

Brightcove is another platform that helps in stitching the ads in the content and delivers the VOD as a continuous stream. Ad blockers are thus prevented, and the viewer experience is improved.

Dynamic Ad Insertion on Video on Demand advertisers can better target the effectiveness of their campaign. VOD is a good investment for marketers, and more and more marketers are trying VOD. Those who have already tried are coming back with big goals and budgets. Different categories of marketers are now adopting VOD dynamic ad insertion, including studios, auto, telecommunications, and retail.

Dynamic Video Insertion is the latest trend in the industry. Advertisers and agencies are discussing how this can revolutionize television. This technology delivers ads to target audiences based on their data and other insights.

We know television is still popular, and businesses of any size can benefit from placing their advertisements on television. How is Dynamic Ad Insertion going to help the brands? Dynamic Ad Insertion reduces waste for advertisers. They can target a specific audience, and the campaigns can get more value for their money.

Canoe Ventures is a technology provider for dynamic ad insertion, providing its services for various cable networks and major broadcasts. Their VOD DAI platform is expanded across 130 DMAs. One advantage of VOD ads is that they are not skippable.

Video on Demand Dynamic Ad Insertion is here to stay, giving ad agencies, marketers, and cable operas a great opportunity. Inserting these ads in VOD provides more value to marketers and cable operators.

VOD Dynamic Ad Insertion – Next Big Thing

Dynamic ad insertion (DAI) on video-on-demand (VOD) is a growing opportunity for cable operators, programmers, ad agencies, and advertisers because it expands advanced advertising opportunities into non-linear viewing. Comcast averages 350 million VOD views a month, and freer on-demand programming of popular network shows is becoming available. VOD Dynamic Ad Insertion allows ads to be inserted dynamically into VOD content to create more value for advertisers, content owners, and cable operators.

The ads, which can be 15, 30, or 60 seconds, can be inserted into the VOD asset in pre-, mid-, and post-roll formats. VOD DAI enables relevant, up-to-date ads while also providing analytics and measurement tools that gauge the effectiveness of the ads for all of the parties involved in a campaign.


The business of monetizing on-demand video is linked to the monetizing acronym “DAI” for Dynamic Advertising Insertion.

Strategically, VOD Dynamic Ad Insertion is a way to do two things:

  1. Refresh advertisements that had been “baked-in” to a video title before it was stored on an on-demand server and
  2. Create new campaigns on the fly. Further, DAI ads can be short (:10) or long (:30+), addressable or not. In that sense, DAI creates perpetual value for stored VOD titles, especially when compared to the “instant expiration” of linear as a promising new revenue stream.

Technologically and tactically, a stable vendor and equipment base exists for the insertion, campaign management, and measurement features needed in a crowded, multi-industry standards environment.

Consumers’ viewing habits change occasionally with technology and the latest happenings. Live T.V. consumption was shifted to time-shifted viewing. VOD TV allows users to watch various shows and movies on one platform without additional software requirements. VOD has gained tremendous popularity by creating new advertising opportunities for companies. Dynamic Ad Insertion technology opened advertising opportunities, allowing broadcasts to target advertisements outside VOD content.

  • VOD Dynamic Ad Insertion created enormous opportunities for various parties, which can gain good value for advertising. According to recent reports, VOD consumers watch commercials for 30 minutes on VOD compared to linear T.V. So, advertisers are reaping benefits with VOD DAI.
  • The ads can vary from 15 T.V. to 60 seconds in length. The thirty-second ads are viral across the VOD platforms.
  • Dynamic ad insertion created new opportunities for cable T.V. providers to target those.
  • VOD ad insertion is using the major broadcast, and the cable netwT.V.ks and the VOD DAI platforms were integrated across the 130 DMA and increased its ad insertions.
  • The significant advantage of VOD is that ads are unskippable by viewers, and the individual network programming providers determine their functionality.
  • DAI/VOD now offers agencies and advertising offers to target consumers by utilizing video ads in the programming environment.
  • DAI incorporation allows the advertisers to find more opportunities to recapture live T.V. viewing and helps increase the ical demographic reach with time-shift viewing.
  • Therefore, VOD and time-saving views have created an excellent opportunity for the adverts to reach the targeted consumers and grab the best impression from consumers and advertisers.

Operationally, engaged cable companies like what they see, but as with so many things, some are farther ahead than others. Content providers also like the promise of DAI. Still, they urgently need to extend beyond VOD to other platforms they use for on-demand, like video over I.P. to PCs, tablets, and phones.

VOD Time-Shifted Viewing – The Next Big Thing

Video on Demand is one form of time-shifting viewing. I.P.TimeP.C.sifting enables viewers to watch VOD by fast-forwarding, rewinding, or pausing it whenever they want. This is like watching a recorded program using a DVR or VCR.

Consumers’Consumers’ video viewing habits have changed over the past few years, and now they are using the platforms available to watch videos. This is primarily because people are not watching videos on television alone. There are a lot of different devices available.

For a few years, video on Demand set-up boxes were available in most households. The accessibility allows people to watch the programs at their convenience. The content was available for time-shifting, but now the networks also try to provide recent content. Video on Demand has become very easily accessible and user-friendly.

Video-on-demand time-shifting viewing will be more prevalent in the future, especially with the young audience. We can expect development or more hardware tools to offer the VOD feature on televisions and other devices. Time-shifting viewing increases content consumption, and pay-per-click will likely increase. The audience may also be offered ad-free content in special packages. Video-on-demand services will probably be provided for different devices for content consumption, and multi-screen utilization is expected to increase.

Video-on-demand services are more popular and consumed by younger individuals on their mobile phones than on televisions. A well-designed video on Demand can offer a better experience to the audience and make it easy for them to see the video whenever, wherever, and on any device they want.

Global Video On Demand (VOD) Market Statistics [Study]

With the arrival of the VOD concept, traditional cables have been struggling to regain their previous position. But this is somewhat difficult when the VOD services are high on the market. As advanced devices, including T.V.s, personal computers, and mobiles, are the sought-after components in the present era, the craze of VOD is rising rapidly yearly. Here are the complete details of the Global growth of video-on-demand services.

The global VoD market was valued at US$45.03 Bn in 2014 and is expected to grow at a CAGR of 8.3% during the estimated period (2016–2026). The shift in viewers’ inclination from T.V.’s direct timetable to survey content according to their benefit and the expanding infiltration of rapid Internet systems in rising countries are elevating business sector development.

The premise of substance sort characterizes the worldwide VoD service market into movement and others. The liveliness fragment was esteemed at US$ 7.38 Bn in 2014 and is expected to enroll a CAGR of 9.7% amid the conjecture period. In the blink of an eye, the “others” (barring movement content) fragment overwhelms the worldwide VoD market. Be that as it may, with the developing prevalence of top-of-the-line movement projects. For example, Harry the Bunny, Numbers Far and Wide, Rainbow Horse, Blue’s Room, and Curious George (All from the U.S.) are on VoD stages. The other portion is required to lose a huge piece of the market in the estimated period.

Video on Demand (VOD) Market worth $61U.S.Billion by 2024

The report “Video on Demand (VOD)” Market by Solution (Pay T.V., OTT, IPTV) by Delivery (TVOD, SVOD, NVOD) by Application (Entertainment, Education and Training Video Kiosk, E-business, Digital Libraries), and T.V. Geography. Global Forecast and Analysis to 2024″ characterizes and sections the VOD market into different sub-portions with an inside and out investigation and determination of incomes. The Report also recognizes the elements driving this business sector, various restrictions and opportunities, and the innovation guide and appropriation patterns and trends.

Write about global market projections for the coming years.

This Report covers the present situation and the development prospects of the Global Video on Demand market for 2016-2024. The Report divides the business sector into two portions by dispersion stages: OTT/streaming services and T.V. subscription services. Ascertain the business sector measure. The Report considers the income created from these fragments as they were. Their preT.V.nt business sector size and the estimated profit produced by each of them are also shown in the Report. For T.V. membership benefits, the Report considers DTH and Cable T.V. as mediums through which VOD service is picked.

The Global Video on Demand Market 2016-201T.V. has been prepared in light of an inside-out business TVctor analysis with inputs from industry specialists. The Report covers the Americas, EMEA, and APAC areas, the business sector scene, and its development prospects in the coming years. The release additionally incorporates a discourse on critical sellers working in this business market.

Europe VOD Market

The VOD business in Europe is one of a kind, owing to the different distinctive markets inside it, which isolates it from its present status in the United States on numerous levels. Likewise, Europe’s T.V. viewing propensities are much less severe than those of our American partners (around eight hours a day by and large), per details from T.V.CD, which outlined review propensities in 2011.

Most Europeans watched four hours of T.V. daily in the concentrate, while Swedes watched about two hours daily.

Computerized T.V. Research mentions that the U.K. will remain the fortress for online viT.V.o and on interest income. The number of Netflix clients in the nation has ascended by CommunicaU.K.ons Market. which is a player in the more extensive picture; it notes that twice the number of grown-ups in the U.K. subscribe to a streaming service for video concerning music.

However, the Digital T.V. Research report notes that while the U.K. will the “dominant region,” its offer of provincial income will decay to 20%T.V.n 2024 (already 30% in 2010).

United States VOD Market 2024

The U.K. The United States was additionally the world’s biggest satellite market for VOD in 2024, contributing more than X% to the number of worldwide satellite supporters. DirecTV on Demand and Dish Network are the leading satellite suppliers in the nation.

The developing market for satellites in India incorporates the U.S. organizations already specified; the nation’s most influential names in VOD are Dish TV, Tata Sky, Airtel, Sun Direct, and Reliance. With India’s saU.S.llite market anticipated twofold in the following years, VOD will be a key focused differentiator among DTH suppliers because their costs and offerings are comparative.

Player. Pl jailed 1.58 percentage points of reach, while Netflix recorded an increase of 1.58 percentage points. (

In 2023, the VOD platform that achieved the most significant increase in reach in Poland was Hogo. Pl – 2.58 percentage points more than in the previous year. (

As of 2024, there are 182 million OTT subscription video service users in the U.S. (

71% of internet users also use OTT services (VBA) (
Global OTT revenues predicted to reach $129 billion by 2023

OTT ad spending to grow by 31% or $5 billion by 2024 ( AdExchanger )

When it comes to gender, women slightly watch programs more by using connected devices (70% vs. 62%) and VOD (66% vs. 64%) than men ( Nielsen )

Indian VOD Market

A blasting cell phones market. It was falling information costs. One set of 4G is available. Content worked for the smallest screen. The online video space in India may, at present, be at the beginning stage, yet it has every one of the elements of space that are guaranteed to be loaded with activity in the following five years. Indeed, even in these early days, some patterns are becoming precise—worldwide and in India, particularly, versatile matters. Recently, YouTube unveiled that half of its utilization is versatile. In a market, for example, India, which is fundamentally a solitary T.V. family unit, mobiles give an individual substance to seeing the background. Video on interest (VOD) stages in India see portable utilization in an ovT.V.abundance of 70%.

Australia VOD Market

The VOD market in Australia encompasses a variety of business models, content offerings, and modes of access. The market continues to evolve. More long-form video is now available, and in line with international trends, film and television content that premieres on other platforms such as cinema or broadcast television. is being released through VOD sooner. Two-thirds of 16–24-year-olds watch television content online. Also, “Australian viewers increasingly use YouTube to access movies and television programming.

Significant players in the VOD Market

Major VoD service markets include Netflix, Apple Inc., Comcast Corporation, Amazon Video (VoD), YouTube, LLC, Vudu, Inc., Hulu, Dish Network, Home Box Office, Inc., and Sky U.K. Limited. The Walt Disney Company and the Fox Entertainment Group are leading animation content creators in the market.

Indian VOD Market StatisticU.K.[Report]

In line with global trends, the Indian consumer increasingly consumes content on digital platforms. This pattern is observed for all types of content, including news (text), music (audio), or video. India added 43 million internet users (20.5% growth) from October 2013 to September 2014, and total internet users crossed 254 million 6 in September 2014. Of these, 235 million 6 users accessed the internet through mobile devices. Internet user growth was seen in rural and urban parts of India. Internet users in rural India are expected to reach 500 million by June 2024, while 216 million will be in metropolitan India by then. With improved networks, better access to the internet, multimedia service-capable mobile devices, and an application development ecosystem, more and more media consumption would happen on digital platforms. India has around 300,000 app developers and is already the world’s second most significant Android developer community after the U.S.


On average, an internet-connected user in India spends 14% of their time and 17% of their monthly spending on entertainment. Combined. Sspend by an internet user on Mobile and Entertainment increased by 45%(app.) in two years from 2014 to 2019. Out of the time spent on digital media by youths, about 21% of the time spent on audio and video entertainment. Spending per month by users on digital media, especially television, is expected to grow by 2.5 times by 2021—a similar trend is planned for the time spent on consuming digital media services.

Content providers (content aggregators, labels, and content right holders) and the technology platform providers that enable the digital delivery of content form the essential parts of the ecosystem for services like music and video streaming. In the past, distribution channels for on-demand content services have been dominated by app stores and telecom players that provide broader reach to their customer base through their WAP sites. However, new OTT players are now developing innovative models to increase their distribution reach toward targeted audiences through e-commerce, retail, OEM partnerships, etc.

VOD is the only platform with the facility to watch videos at our convenience without considering the broadcasting situation. The given points are the facts about VOD that no one knows before.


Video marketing is trending globally. Some streaming services provide video-on-demand services. This collection is the most trending and has been collected through the real-time experience of one’s channel. If you intend to launch a YouTube channel, choose one that gives your YouTube channel’s viral popularity through videos. Video marketing can provide better results in very little time than possible for start-ups. The above is an Ultimate guide for VOD services statistics globally.

Most current T.V. broadcasters use this VOD trend as a recording option in the remote. Anyone who missed a video can watch it later when they have T.V.

The ultimate guide for video-on-demand, including how to use VOD services and video-on-demand statistics worldwide.

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