YouTube Content Strategy

100+ Ways to Improve Audience Retention on YouTube

The internet is filled with people who want to share their knowledge and expertise. Whether it be through a blog post, video tutorial, or even an Instagram story, the world of content creators is vast and varied.

Some might say that YouTube has replaced TV as the go-to source for entertainment, after all, you can find just about anything on there! For those looking to improve audience retention on YouTube, we’ve made this list of 100+ tips that will help your videos stand out from the crowd. We hope they inspire you!

Ways to Improve Audience Retention on YouTube

  • Ask viewers to subscribe and like your videos
  • Upload content that is engaging and easy to watch
  • Include a call-to-action in the description of your video
  • Give away freebies or discounts for those who click on the “subscribe” button, follow you on social media, etc…
  • Consider the target audience and what they might be interested in
  • Create a clear call to action at the beginning of videos
  • Include subtitles for audiences who don’t speak your language or have hearing impairments
  • Use strong visuals that are relevant to the video’s content
  • Keep videos short and concise, with no more than 5 minutes per video
  • Make sure your videos are relevant to the topic you’re covering
  • Include a call-to-action in your video description, such as “Subscribe!” or “Like if you enjoyed this video.”
  • Use annotations for links and calls to action throughout the video
  • Add a thumbnail that’s eye-catching and representative of what people will see when they click on it
  • Make your video captivating and entertaining
  • Add a catchy title to the video
  • Include text at the beginning of the video describing what viewers will learn or experience in it
  • Keep your videos short- under 10 minutes is ideal, but 5-8 minutes is good too
  • End with an actionable takeaway message for viewers
  • Add more variety to your videos
  • Make sure you have a strong call to action at the end of each video
  • Use shorter videos for mobile viewing and longer videos for desktop viewing
  • Try not to use subtitles in your videos, but if you do, make them optional
  • Create a video with an interesting topic
  • Create videos that are short and concise
  • Use captivating images to catch the viewer’s attention
  • Make sure your videos have good lighting and sound quality
  • Keep videos under 10 minutes in length, unless they’re educational or instructional
  • Create a catchy and memorable channel name
  • Include the video title in the description section, so people know what to expect
  • Add an intro at the beginning of your videos that include your logo and any relevant information (i.e., who you are, where you’re from, what you do)
  • Upload videos regularly to keep viewers coming back for more content
  • Use annotations to link viewers over to related YouTube channels or websites
  • Have a clear goal for your video
  • Add subtitles to your videos, even if you have the voice of someone else
  • Use an intro that is engaging and unique
  • Make sure there are no typos or grammatical errors in the video description, title, or content
  • Keep it short- under 10 minutes is best
  • Keep the content short and to the point
  • Add a call-to-action at the end of your video to encourage viewers to subscribe or leave a comment
  • Create videos that are relevant and helpful, not just entertaining
  • Allow for interactive participation by asking questions in your videos
  • Create a YouTube channel with a clear and concise description of what you plan to upload
  • Upload quality content that is worth your viewers’ time
  • Promote your videos on social media sites, such as Facebook or Twitter
  • Use annotations for more information about the video, including links to related material
  • Add closed captions so that people who can’t hear can still enjoy the video’s content
  • Make sure your video is a good length- if it’s too long, people will get bored and leave
  • Add subtitles to your videos to make them accessible for deaf or hard of hearing viewers
  • Include captions in the video description so that people who can’t watch the video can still read what you’re saying
  • Use high-quality footage and equipment to improve how your videos look and sound
  • Give each video an exciting title that grabs attention
  • Make your video content relatable to the audience
  • Create a clear, concise title that will capture their attention
  • Keep videos under 10 minutes in length, so they don’t lose interest
  • Add captions because people are watching YouTube on all different types of screens these days
  • Include subtitles for those who have hearing impairments or speak languages other than English
  • Add a catchy title to your video
  • Use keywords in the title and description that will help people find you
  • Include a brief introduction of what the video is about, preferably with an image or two (if applicable)
  • Keep videos between one and five minutes long, unless it’s an instructional tutorial or demonstration on how to do something specific
  • Be consistent with uploading new content at least once every week
  • Make your videos shorter
  • Add a link to your video in the description of every other post you make on social media and include a call-to-action for people to watch it
  • Experiment with different formats, such as vlogs or short clips of an activity
  • Include subtitles in your videos
  • Add a video intro
  • Be consistent with your upload schedule and content type
  • Use the thumbnail to catch the viewer’s attention
  • Engage with comments on videos and channel posts
  • Create playlists for viewers to follow
  • Make sure you have a clear and concise title that tells the viewer what they’re going to learn from watching your video
  • Add subtitles or captions so viewers can watch your videos without sound
  • Use transitions between different scenes in your video for a smoother viewing experience
  • Make your videos short
  • Use subtitles if you are speaking in another language
  • Create content that is relevant to your audience’s interests, not just what you want them to watch
  • Share your video on social media
  • Use a catchy thumbnail, title, and description to grab people’s attention
  • Include tags in the video title, so it is easier for people to find
  • Upload videos regularly so viewers know when they can expect new content
  • Create thumbnails that are eye-catching and relevant to the content of the video
  • Use a variety of video lengths
  • Create videos with captions and subtitles
  • Have consistent branding across all your videos
  • Include humor in your videos to make them more engaging
  • Make sure you have a clear call-to-action at the end of each video
  • Use captions to make your videos accessible to deaf and hard of hearing viewers
  • Add annotations to give more information about the video or its content
  • Include subtitles in different languages for people who speak other languages
  • Make sure that you are using the right tags on your videos so potential audiences can find them
  • Have a thumbnail image that is eye-catching, relevant, and interesting
  • Quality over quantity
  • Engage Viewers with thumbnails and titles
  • Use tags and subtitles for videos
  • Publish more than one video a week
  • Tweet, tweet, tweet!
  • Send out an email before uploading a video
  • Spend some time on content creation
  • Include interactive elements on the page
  • Design your YouTube channel
  • Be consistent with posting times
  • Engage and entertain viewers
  • Make sure to answer any comments and questions on videos
  • Find like-minded communities and engage them through comments and other methods
  • Add a section at the end of your videos where you engage with your audience
  • Provide a how-to video
  • Post a video on a trending topic
  • Make a skit about a trending topic
  • Make it relevant to your business
  • Use the meatier videos
  • Give your audience something interesting to talk about
  • Ask followers for questions on what you should report about next
  • Interact with the community
  • Create high-quality, entertaining content
  • Moderate comments on your videos
  • Engage on all social channels
  • Share and engage with other channels in your niche
  • Develop a strong message and stick to it
  • Make people feel something when they hear your message
  • Don’t expect anything in return at first
  • Do everything in your power to stay consistent and prolific
  • Stay true to yourself and remember that you’re


If you are looking for ways to improve your YouTube audience retention rates, 100+ tips are below. The list includes everything from the basics of video production and marketing practices to more advanced strategies like using interactive elements in videos or creating a sense of community with viewers. No matter what stage your channel is at right now, these simple changes can help boost viewership over time. Ready? Let’s get started!

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