Personalized videos are becoming the new trend in the digital marketing world. Most businesses are incorporating the personalized videos in their marketing strategies.
Personalized videos are used also in email marketing and it is proved that the click through rate of these videos is higher than the other forms of the video.
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Introduction to Personalized Video
Personalization is the new buzz work in digital marketing. Personalization of videos helps the brands and businesses to reach the target customers at the right time.
Highly relevant videos can be tailored and delivered to individual customers. Data science and sophisticated algorithms may be used to compose personal videos that match customer profiles, preferences and needs.
Videos may be personalized using text, images, Logos, animation, video, audio building blocks, languages, audio concentrations, video senses, backgrounds, RSS feeds etc.
Personalized Video Software and Platforms
There are various personalized video software and platforms available and few of them are mentioned here.
Slightly: This platform created localized video ads. This uses maps, addresses, and contact details to create the promotional video that is personalized.
Idomoo video engine helps the brands to create their own videos.
VaDz allows the brands to edit the videos based on their views and personalize them according to their requirement.
Mixpo: This is a digital ad company that offers mStream to design personalized videos for brands.
10 Best Practices for Personalized Video
How to make the best-personalized video that helps in the success of the digital marketing strategy? Let us know some best practices.
- Create the personalized videos for digital marketing to deliver every information that the customer want to know.
- You can make the videos more and more personalized by making the communication personalized with discount offers and billing also.
- Personalized videos are used in email marketing and these should be delivered with the name of the subscriber for more effect.
- Answer the queries and clear the doubts of customers in these videos.
- Use several versions of the personalized videos and see who each of them works.
- Choose the best of the deliver method for your personalized videos.
- Communicate with the customer with personalized videos and engage them.
- Find the prospective customer, the products he likes and the services he is interested in.
- Create a video template and use the data from CRM or automation platforms to target prospects.
- Personalized videos help to get the attention of the prospective customer and keep them engaged and also helps them to deliver the message effectively.
Personalized Video Trends and statistics
The video is the most powerful online marketing tool and businesses and brands are combing video and personalization to make their digital marketing strategy more appealing.
In a coming couple of years, say by 2019, it is said that the eighty percent of the people on the internet will consume video content. The brands are going to include the name of the customer into a video and what is more appealing than to see the brands inviting you to try a new product by mentioning your personal name.
It is proved that this video generated nearly 1599% click through rates. Personalized videos are going to play a great role in all the stages of the sale funnel in the coming years.
Personalized let the audience feel that they are in control and they have to do something with the videos as these are created personally for them. This lifts the sales and the click-through rates and conversion rates are also improved.