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YouTube is the most common ingredient in the digital World. It would be crazy that you miss out on such a reservoir of huge and potential customers. All eCommerce vendors are using YouTube videos as a potential marketing strategy. Similarly, they are using YouTube Analytics to analyze the range to track YouTube campaign performance. Track the YouTube Analytics for your videos that develop the strategies to increase the sales.
YouTube Marketing Metrics
- Subscribers: Always check the number of subscribers to your YouTube channel.
- Watch Time: Watch time is nothing but views multiplied with duration. It’s an important metric to analyze for every video.
- Duration: An average length of time viewers watched the video.
- Impressions: Impressions helps you to know the reach metrics. How many people viewed your thumbnail while you are on YouTube.
- Unique Viewers: Unique viewers are the number of individuals who watched your video at least once.
- Playlist Metrics: Playlist metrics show how effectively your playlist videos are sharing and also find each video view and shares.
- Playlist Starts: How many viewers watched your playlist. A right playlist can increase the views and subscribers of your channel.
- Playlist Exit Rate: How often a viewer exits the playlist after watching that particular video. If your playlist exits are more then that playlist is not relevant in your videos list.
- Average Tim On Playlist: The average time that users spend on playlist before leaving the playlist. It helps to know the watch time of the playlist.
- Audience Retention: Keenly observe audience retention, which helps you to improve the video strategy in real-time.
- Length of Video: Evaluate the long-form and short-form videos.
- Views: Follow the number of views for a particular video and overall opinions count.
- Geography: Know the Geographic region of the audience from which place you are getting more engagement.
- Shares: Analyse the total number of shares of social media networks.
- Comments: Read the comments and respond positively.
- Location: Pay attention to the viewing area.
- Likes: Check the likes of the video. That particular video got more likes than signs of good content.
- DisLike: Know how many people dislike your video.
- Save: You can also know how many saved your video.
- Report: If any copied content or if your video is a violation of YouTube privacy policies, this report option works. Know if your channel got any report issues.
- Card Teaser: To know how often the viewers see the card teaser, which shows in the corners.
- Card Clicks: It describes how many people clicked the end card before finishing that video. An ultimate card teaser results in more clicks.
- End Cards: End cards are added before your video complete in 5 to 20 seconds. End cards are a great way to increase the watch time of your YouTube channel.
- Traffic Source: from which source people viewed your video. It may be from websites, External links, other YouTube channels, YouTube searches, suggested videos, and more.
- Viewers age and Gender: Your Video views can be a breakdown into age and gender. Which age groups most visited your videos and by Male or female.
YouTube Advertising Metrics
- Click-Through Rate: The number of people clicked your ads to view the video. It shows percentages.
- Impressions: The average number of times that your ad was shown to potential customers.
- Views from Impression: How many numbers of people viewed your video.
- Watch Time from Impressions: How much time do the people spend on your video.
- Device Type: the type of device viewers used to watch your ad videos. It would be mobiles, desktop, laptops, and other connected devices.
- Source Of traffic: Identify the traffics source who visited your ads through mobiles, desktops, tablets, etc.
- Bounce Rate: the quality of your video ad is low people won’t spend more time on your channel.
- CPM (Cost Per Mile): CPM reveals the cost per thousand views.
- Call to Action: Call to action are interactive elements that may lead to your websites, YouTube channels. It gives more information about your ad service.
- Views: The number of people who viewed your 30 seconds YouTube ad.
- CPV: CPV refers to the cost per view. How much time that every time you spend on viewing an ad. The cost per view does not exceed your bidding limit. You can change it at any time according to the performance.
- Remarketing Lists: Retargeting the potential customers based on the previous performance in your YouTube channel.
- Video viewership: You can get the video ad completion metrics such as view your video 25%, 50%, 75%, and 1000%.
- Earned Actions: Earned Actions include the likes, shares, and subscriptions that occur after viewing your ads.
- View Rate: View rate is calculated by the number of views divided by the number of impressions of your video ad
- Average Watch Time/ Impression: This is another important metric that will help you to understand the audience and preferred locations.
- Video Played To: These analytics notify you where your video drops off. If your ad goal is bringing awareness, your video drop of 25% is ok. If your video ad rate is 50% to 75%, then your goals fulfilled with leads and brand considerations.
- Clicks: The number of times people clicked your YouTube ad while video playing. Engaging ads receive more clicks.
- Automated Reports: You can customize the statistics of your ads adding columns and create the reports.
- Branding: YouTube Analytics let you how well your video ads are bringing brand awareness.
- Ad Group: It shows the overall results of your video ad groups by date ranging impressions, clicks, CPV, View-through rate (VTR).
- Ads: Ads tab helps you to create, edit, and preview the ads of your YouTube.
- Videos Tab: Understand how your YouTube channel video ads are performing based on the audience. By this, you can improve the campaign performance.
- Video Targeting: Video Targeting tab shows each ad metric for targeting methods, and it will allow you to exclude and focus the targeting methods directly ad to campaigns and ad groups.
- Goal: Choose the Goal that it would be targeting your ad to conversions, leads, app downloads, website visits, and brand awareness.
YouTube Analytics gives an idea of whether to work more on YouTube Video optimisation or not. YouTube advertising metrics reveals that on which key point you should make changes to reach more audience. Optimizing the video leads to more audience engagement, likes, and shares. These are the 50 YouTube metrics that we should concentrate on the YouTube channel.