YouTube recently introduced an exciting feature called Jewels, a virtual currency designed to enhance viewer interaction and support for creators during vertical live streams. This blog will dive deep into the details of YouTube Jewels, its benefits, features, and how it compares to similar offerings from other platforms like TikTok.
Let’s explore everything you need to know about Jewels and how it’s changing the landscape of live-stream monetization on YouTube.
What Are YouTube Jewels?
Jewels are virtual items that viewers can purchase in bundles to send as gifts during eligible vertical live streams. These gifts enhance interactivity between creators and their audience, providing a new way to express appreciation and support.
Where Did Jewels Originate?
Jewels were first announced at the Made on YouTube event earlier this year. Since then, YouTube has been rolling out this feature to YouTube Partner Program (YPP) creators in the United States.
Key Features of Jewels
Here are the standout features of YouTube Jewels:
- Interactive Gifting: Viewers can send virtual gifts during vertical live streams.
- In-App Currency: Jewels convert to Rubies, which creators can monetize.
- Mobile-Only Access: Jewels are exclusive to the YouTube mobile app.
- Customizable Bundles: Viewers can purchase Jewels in various package sizes.
Enhancing Fan Engagement Through Jewels
Jewels bring a new dimension of interactivity to live streams. Fans can use gifts to express their support in real-time, making streams more engaging and fun for creators and their audiences.
How Jewels Work for Creators
Creators can earn Rubies, YouTube’s in-app currency derived from Jewels. Every Ruby is equivalent to 1 cent, providing creators with a straightforward monetization method during live streams.
How to Enable Jewels for Your Channel
Creators must enable Jewels through the Earn Hub in YouTube Studio. Here’s how:
- Log in to YouTube Studio.
- Navigate to the Earn Hub.
- Accept the new Virtual Items Module.
- Start receiving gifts during vertical live streams.
Jewels vs. Super Stickers
Enabling Jewels will replace Super Stickers in vertical live streams. This change provides viewers a fresh way to support their favorite creators while improving interactivity.
Mobile-Only Feature
Jewels and gifts can only be accessed via the YouTube mobile app. While this limits access, it ensures a seamless experience optimized for vertical streams.
Revenue Share Model for Jewels
Creators earn 1 cent per Ruby, with no fixed revenue share due to variable pricing and promotions on Jewel bundles. This model offers flexibility but may add complexity for creators.
Impact on Creator Earnings
Jewels create an additional revenue stream for creators. By encouraging audience participation, creators can boost their income while building stronger connections with their fans.
How Jewels Compare to TikTok Coins
YouTube Jewels closely mirror TikTok’s gifting system. Both platforms allow viewers to send virtual gifts during live streams. However, YouTube’s implementation focuses on vertical streams and offers competitive monetization features.
Benefits of Jewels for Creators
- Increased Revenue: Creators can earn more through gifts.
- Better Engagement: Jewels promote real-time interaction.
- Simplified Support: Fans can purchase smaller Jewel bundles, making support more accessible.
Current Limitations of Jewels
Jewels are still in the early stages of rollout and have some limitations:
- No Gift Customization: Creators cannot personalize gifts yet.
- Mobile App Restriction: Jewels are only available on the YouTube mobile app.
- Limited Availability: Currently available only in the U.S.
Plans for Global Expansion
YouTube has not announced specific timelines for expanding Jewels to other regions. However, successful adoption in the U.S. could lead to broader availability in the future.
Jewels and Third-Party Streaming Software
Creators using third-party streaming tools can still receive Jewels during vertical live streams. This flexibility allows creators to continue using their preferred setups while benefiting from the new feature.
How Creators Earn Rubies from Jewels
Every gift sent during a live stream is converted into Rubies. For example:
- A gift worth 100 Jewels equals 100 Rubies.
- Each Ruby is worth 1 cent.
Eligibility Requirements for Creators
Creators must meet the following criteria to access Jewels:
- Be part of the YouTube Partner Program.
- Accept the Virtual Items Module in YouTube Studio.
- Conduct vertical live streams.
- Ensure content complies with YouTube’s monetization policies.
Regions Where Jewels Are Currently Available
Jewels are currently available only in the United States. Creators and viewers in other countries must wait for YouTube to expand this feature globally.
How Jewels Affect Fan Engagement
Jewels encourage fans to participate more actively during live streams. By sending gifts, fans feel more connected to the creators they support, leading to increased community engagement.
Creator Bonuses for Early Adoption
YouTube is offering early adopters bonuses, including:
- A 50% bonus on Jewel’s earnings for the first three months.
- Bonuses are capped at $1,000 per month.
What’s Next for Jewels?
If it proves successful, YouTube is testing Jewels in other regions and may expand the feature to non-vertical live streams. Customizations and updates could also improve creator and viewer experiences.
FAQs About YouTube Jewels
- Can creators outside the U.S. use Jewels?
Still waiting. Jewels are currently available only in the U.S.
- How do creators enable Jewels?
By accepting the Virtual Items Module in YouTube Studio.
- What happens to Super Stickers?
Jewels replace Super Stickers in vertical live streams.
- Are Jewels available on a desktop?
No, Jewels are exclusive to the YouTube mobile app.
Conclusion
YouTube Jewels are a game-changing feature for creators and fans. By introducing virtual gifting, YouTube enhances live stream interactivity and creates new revenue opportunities for creators. Although the feature is currently limited to the U.S., it holds great potential for global adoption and future expansion.
Creators should enable Jewels to take full advantage of this exciting opportunity. As Jewels evolve, they may become an integral part of YouTube’s monetization ecosystem, transforming how creators engage with their audience.
