YouTube is the 2nd largest Search Engine in popularity (immediately after Google). It offers event information on subjects like education, entertainment, and informed motion and helps marketers promote their products and the age of their company. YouTube provides an option to encourage by placing videos (content) about the product. YouTube makes it necessary for the marketer to ensure that proper video is placed in his channel.
Here is the list of skills the marketer must discover before finalizing his team for creating and managing the YouTube Channel. In general, the YouTube channel consists of many positions, and the marketer needs to know about all these aspects to ensure success for his marketing mix strategy.
1) Scriptwriter:
He is the first person to start the project. He has to be thorough with the whole project so that he can ‘pen’ all the ideologies in the required sequence with the necessary supporting arrangements.
2) Videographer:
He is the person to handle the camera to shoot the content. The videographer needs to have experience and complete knowledge about the product and the company he works for. He needs to know beforehand about the content, script, and promotion plan.
3) Video optimizer:
Most of the time, it is a software/tool that improves the consumer viewing experience. It has multiple functions, like reducing video start time and re-buffering events to reduce the network bandwidth the viewers use.
4) Video editor:
It is primarily a technically inclined individual responsible for the selection/combining of shots into sequence and adding required background audio effects. He is mainly helpful in the post-production stage of the video.
5) Graphic designer:
Plain video may not create the required interest in the viewer, and adding required graphics will multiply his interest in the content. Here comes the role of graphic designer, which can be individual or software.
6) Video marketer:
It comes into the picture once the video is ready. Now that multiple channels offer multiple and combo options for the promotion of the track, the marketer has to do thorough research and finalize the video marketer.
7) Response monitors:
Once the channel is promoted, it becomes essential for the marketer to monitor the performance (in terms of viewers and their response) and also a monitoring system to record and analyze the performance.
8) Content curators:
Once the content is ready, the exact needs to be curated. The curation includes and involves updating the information as per the viewers’ requirements and also changing the content. This portfolio can be outsourced as there are several professional content curators available who can provide better service to the marketer.
9) Influence marketing:
Once the video is ready, there must be confident influence marketers who can provide ‘influence marketing,’ which will promote the video and the channel. Persons having experience in related fields will be more suitable as influence marketers.
10) Celebrity endorsements:
Another essential aspect that the marketer cannot overlook is celebrity endorsements. There is always a group of celebrities who can promote any product. Based on the face value of the star, the video can go viral.
Skills to Look for While Hiring a Team for Your YouTube Channel
- Communication skills
- Ability to work with others and take criticism
- Creativity, originality, and an eye for detail
- Patience when dealing with difficult people or situations
- Video Editing
- Photoshop
- Social Media Marketing
- Web Designing (HTML, CSS)
- Graphic Designing
- Skill with video editing software
- Ability to produce high-quality videos regularly
- Good organizational skills and knowledge to prioritize tasks effectively
- Strong writing skills and the ability to write scripts for videos, ad copy, etc., as well as generate ideas for content
- Creativity
- Technical skills- knowledge of video editing, for example
- Strong communication skills
- Design skills
- Understanding of video editing software and how to use it
- Ability to produce content for YouTube regularly
- Knowledge of the latest trends in social media marketing
- Video editing experience
- Adobe Photoshop skills
- HTML knowledge
- Excellent communication skills
- Have a clear idea of what you want to achieve with the channel
- Be able to articulate your vision and goals for the channel
- Know who your target audience is and how they will be reached
- Ensure that team members are committed to working on this project as their primary focus
- Determine if there are any skills or qualifications that need to be met by potential candidates
- Knowledge of the latest video editing software
- Strong organizational and communication skills
- Experience with YouTube’s monetization guidelines
- Ability to work independently or as part of a team
- Understanding of copyright law
- Social media expertise
- Video editing skills
- Creative design skills
- Sales and marketing experience
- Customer service experience
- A team member who is good with social media
- A team member who is a graphic designer or video editor
- A team member who has experience in the industry you are working in
As the promotion and maintenance of a YouTube video channel is teamwork, the marketer must coordinate with all the stakeholders to ensure that his spending results in good returns and that he can accomplish his objective of promoting the product and image of his company.
