As digital video ad spending continues to surge, it’s more important than ever for publishers to understand the latest trends to maximize monetization. This post will look at three critical digital video advertising trends. So whether you’re looking to create better video content or increase your ad revenue, read on for insights that will help you succeed.
In today’s digital age, video is one of the most popular forms of content. Unsurprisingly, advertisers are increasingly turning to digital video advertising to reach consumers. This post looks at some of the latest trends in digital video ad publishing that are helping to drive monetization.
Advertisers are looking for innovative ways to get their products in front of potential buyers. One avenue is to become increasingly popular in recent years is digital video advertising. The type of advertising is effective, but only if done correctly.
The blog post looks at some of the latest digital video advertising trends and how they drive monetization. Stay tuned!
Digital Video Ad Publishing trends that drive Monetisation
Many digital video ad publishing trends drive monetization. Some of these include native advertising, viewability, and ad blockers.
Native advertising is online advertising that has become increasingly popular in recent years. It involves incorporating ads into the design of a website or app in a way that doesn’t detract from the user experience.
Viewability is another essential factor to consider when it comes to video ads. A viewable ad is at least 50% visible on a screen for at least two seconds. It means that if an ad is below the fold on a website, there’s a chance that users will never see it.
Ad blockers are programs that prevent ads from being displayed.
Digital video ad publishing is a growing trend that is driving monetization. This type of advertising allows organizations to reach a wider audience and generate more revenue. By utilizing digital video ads, businesses can effectively promote their products and services to consumers.
More people watch videos on mobiles than ever before. Publishers need to optimize their videos for mobile viewing to maximize monetization potential;
Video content is becoming increasingly short-form; with people’s Attention spans being shorter than ever, publishers need to create engaging, snackable content that can hold viewers’ attention;
Advertisements are becoming more interactive and immersive, giving viewers a more personalized experience. Its trends a driven by the rise of the connected TV and digital assistants such as Amazon Echo and Google Home;
Social media platforms play a crucially important role in digital.
Native advertising is on the rise. This ad blends seamlessly with the surrounding content, making it more difficult for users to skip or block.
In-stream ads are becoming more popular as they’re less intrusive than pre-roll or mid-roll ads. Viewers are more likely to watch an ad integrated into the video content.
Interactive video ads are also gaining traction. These ads allow viewers to engage with the brand deeper, improving the chances of conversion.
With more and more advertisers turning to digital video, it’s no surprise that publishers are reaping the benefits.
Most notably, there is an increase in demand for short-form videos. Shorter videos are easier to consume and often yield higher completion rates. For publishers, this means more opportunities to sell ad space.
Mobile video consumption is becoming increasingly popular. As consumer behavior shifts, publishers must ensure their videos optimize for smaller screens.
Digital video advertising is evolving. Here are some of the latest trends that are driving monetization.
On-site video ads are becoming more popular due to increased internet speeds and better displays.
Video advances are also appearing on social media platforms like Facebook, Twitter, and LinkedIn.
Native video advertising is another growing trend that blends with the surrounding content.
Digital video advertising is a rapidly growing industry with new technologies and 7.8 billion devices connected worldwide. As per the study by The Diffusion Group, 78% of pay-TV subscribers and 55% of TV households will have Internet-connected TVs by 2021.
It represents a transformation in how we view and experience entertainment. Here are some digital video ad publishing trends that are driving monetization:
People are becoming more selective as they need attention as they bombard ads. Advertisers must create relevant ads for their target audience and deliver a positive user experience.
Digital Video Ad Publishing will allow marketers to target audiences that want to watch their messages while viewing video content and engage in their marketing message.
A sort of “digital movie” will be brought to viewers in less than a second on their digital media players. These “movies” will be highly interactive and will deliver the viewer into a virtual reality that is the story.
A plot will reveal at the same time as the advertisement. The advertiser is the hero. Its products and services become the most crucial element in the plot line. Engagement will be the critical measure.
Advertisers and marketers will want to participate in interactive advertising similar to the ads appearing in video games. They will potentially want to participate in an immersive type of advertising, as in the TV scenario mentioned above.
Advertisers will get better performance from a multi-screen campaign that matches the time-based nature of TV to a time-based multimedia presentation across multiple screens. Also, advertising arrangements like Ad-Networks will enable fast forward for viewers to get to the content at the speed of their Internet connection. Also, authentication technology techniques will allow different promotional windows for advertisers based on the credentials held by the viewers.
Viewers will be able to watch and select the ads they want to watch during their favorite shows, and then those ads will change accordingly and reward viewers who chose those particular ads.
The lines between traditional print (newspapers and magazines) and audio/video are rapidly fading. Consumer groups will find excellent value in getting all the information related to a specific topic or market by looking in one place.
Consumers can interact with digital video ads without leaving the original video content. And, publishers will be able to monetize their content through one or more new models of ads and advertising.
Video Ad Publishing will be interactive and real-time. Brands will use the new technology to overlay products and services on their website in real-time as they communicate with the consumers.
Digital Video Ads will be interactive, linked to digital profiles, and highly targeted on platforms using new technologies. Moreover, they will be accessible, affordable, and affordable.
Advertising will target consumers based on their habits and preferences and, more specifically, their location. Consumers everywhere in public environments- inside their cars, homes, and offices- will be exposed to personalized ads.
- Native video ad placements deliver higher click-through rates than pre-roll or post-roll ads
- In-stream video ads are the most effective type of digital video ad, generating an average click-through rate of 1.84%
- Digital video advertising spending is expected to reach $9.81 billion by 2020
- Advertisers are increasingly allocating more budgets to programmatic buying for digital video advertising
- User experience is vital when it comes to monetizing digital video content – viewers are more likely to tolerate pre-roll and mid-roll ads if the content they’re watching is high quality
- Brands should consider creating bespoke content for social media
- User-generated content (UGC) is on the rise
- Advertisers are looking for new ways to reach consumers
- Vertical videos are becoming more popular
- Live video is growing in popularity
- Brands are using social media to drive sales
- Programmatic advertising is on the rise
- Pre-roll ads are the most common form of video advertising and generate the most revenue
- Advertisers are increasingly looking to place their ads in premium content, such as original programming or live events
- Mobile devices are becoming a more popular platform for watching videos, which means that advertisers are placing a greater emphasis on mobile ad campaigns
- Programmatic buying is becoming an increasingly popular way to purchase video ads
- Viewer engagement with video ads is declining, which means that advertisers need to focus on creating better quality ads
- Vertical videos are growing in popularity and offer new opportunities for monetization
- Voice-activated assistants present a new frontier for advertising
- Pre-roll ads are the most commonly served video ad format
- In-game advertising is on the rise, especially in mobile gaming
- Advertisers are increasingly looking to social media platforms to reach their target audiences
- Native advertising is becoming an increasingly popular way for brands to promote their products and services
- Programmatic buying is growing in popularity as a way to purchase digital video ads
- Viewability is still a significant concern for many advertisers and publishers
- User-generated content (UGC) is one of the most effective ways to drive monetization
- Native advertising is another powerful way to generate revenue
- Programmatic buying is becoming an increasingly popular way to purchase video ads
- Video pre-rolls are still a significant source of income for many publishers
- Social media platforms are a crucial part of any successful monetization strategy
- Premium video content is in high demand
- Live streaming is growing in popularity
To stay on the curve and continue monetizing your content, you need to think about ways to produce more engaging and interactive videos. It helps you consider making your ads more shoppable and providing a better user experience. At ReelnReel, we have over a decade of experience helping brands publish successful digital video campaigns.
We know what works – contact us today for expert consulting on all your digital video ad publishing needs!