50 Awesome Facebook Video And Facebook Watch Statistics 2022

Video is continuing to grow its popularity and playing a vital role in the Video marketing and advertising industry. The top social media platform Facebook rolled out long-form video content called Facebook Watch a few years ago. Facebook becomes stronger after intruding on Facebook Watch. Video content is trending on Facebook; it is a more popular platform than ever. We have compiled a few Facebook videos and Watch statistics everyone should know in 2022.

Facebook Video and Facebook Watch Statistics

1. Facebook Watch got +720 million monthly viewers and +140 million audience per day.
2. Daily users spend +26 minutes watching videos on Facebook Watch on average.
3. Red Table Talk is the most active group and the most followed show on Facebook Watch Originals.
4. Every day more than 100 million hours of video are watched on Facebook.
5. In the fashion category, Louis Vuitton has a large fan base on Facebook, around 23,554,254, and the fastest-growing Facebook fashion page is Young & Reckless.
6. Each day above 4 billion video views occurs on Facebook.
7. The Facebook video posts have an average engagement rate of 6.01%.
8. The native videos on Facebook attain 478% more shares when compared with other sources.
9. The video titles with numbers on Facebook account for higher video views on average.
10. In 2018, Facebook video ads found 24.5% of all ad spending in the United States.
11. By 2021 the Facebook video ad revenue may reach $9.6 billion globally.
12. It is calculated that 47% of consumers often watch video ads on Facebook.
13. More than 2/3rd of U.S. marketers launch video advertising on Facebook.
14. Each day 74% of users log in to Facebook, and 94% of smartphone users access Facebook from the mobile itself.
15. Above 1.6 billion Facebook users are connected to small businesses.
16. In 2018, Facebook removed more than 1.3 billion fake accounts.
17. The most active advertisers on Facebook are only 6 million.
18. The contribution of Facebook to the global advertising market is 19.7%.
19. The average click-through rate of advertisements on Facebook is 0.9%.
20. Sixty million Facebook business pages are active, and Facebook finds 5 billion comments on average.
21. Facebook videos with captions gain 12% more views on average.
22. Thursday and Friday are the most engaging days on Facebook.
23. 85% of the Facebook audience watches videos on mute, and 80% of the audience is annoyed with the auto-play video sound.
24. One hundred sixty billion Facebook downloads occurred along with Facebook-owned apps.
25. 1.4 billion users are using Facebook groups.
26. 36% of top stories on Facebook are utterly relevant to politics.
27. Streaming media reports says that over 25% of Facebook user watch Live videos.
28. The Facebook analysis says live video views crossed over 2 billion between 2016 and 2018.
29. An average user on Facebook posts 13 posts per day.
30. Over 90 million small and medium-scale business owners use Facebook for Business.
31. The average price per Facebook ad decreased to 4% in Q2 of 2019.
32. 80.4% of the social referrers in the U.S. on Social media share eCommerce sites on Facebook Accounts.
33. The number of active Ad Break pages has increased by 3 x times over one year.
34. As per Social Bakers reports, the approximate reach for Facebook videos is 135% more than the Photo posts.
35. Daily Facebook video watch increased to 1 billion per day by 2020.
36. e Marketer’s analysis says that over 60% of Americans who watch digital video content are through Facebook Watch.
37. Over 85% of Facebook users watch Video content with the sound off.
38. Facebook Video watch video engagement rate reached 6.13%, two times more than regular posts.
39. Over 93% of businesses use Facebook for Video marketing by 2020.
40. Facebook has over 8 billion daily video views.
41. Over 2 billion people watched Facebook Live videos in 2019.
42. More than 300 million people watched Facebook stories every day in 2018.
43. 8 out of 10 Americans found the new products through Facebook product video ads.
44. An average of 24% of consumers can expect the brands to respond within 30 minutes.
45. Facebook Business reveals in its stats 8 out of 10 consumers do not like video playing with auto sound on.
46. The 12% video views rate increased to the Videos with Captions.
47. Per the Facebook live video statistics 2019, 1 out of every five videos are live broadcasts on Facebook.
48. Facebook users are five times more likely to view Video content on their Smartphones than on other devices.
49. Facebook video ads grab users’ attention within 3 seconds of viewing.
50. Nearly 140 + million spent at least one minute on Facebook to watch videos.

Conclusion:

We can say that Facebook is not just part of entertainment but that most professionals are finding their careers on it. However, the most distinct category is the political journey of any politician who starts on it through an advertising feature. It has become a hot advertising platform for many political parties. Top businesses in the market are going viral on Facebook.