OTT platforms continue to be a popular choice for entertainment. While the major players in this market have been around for some time, new entrants are beginning to make their presence known. It could result in some changes in how the industry operates. Here are some of the latest OTT platform trends to watch out.
OTT platforms are changing the entertainment industry. With more people cutting the cord and choosing to watch their favorite shows and movies online, OTT platforms are becoming more popular for viewers.
It has prompted many OTT platforms to introduce new trends, potentially changing how we watch TV and movies. So what are some of these recent trends? Keep reading to find out!
It’s no secret that the entertainment industry is constantly evolving. Companies must continually adapt to stay relevant with new technologies and platforms.
We’ll look at some of the latest trends in OTT platforms that could significantly impact the entertainment industry as a whole.
New OTT Platform Trends that could Drive the Entertainment Industry
OTT services will rely on artificial intelligence that favors personalization and convenience. They’ll predict what you want to watch based on your behavior, and they’ll make recommendations. They’ll also leverage metadata to suggest content.
An OTT media platform for global entertainment applications will likely need to include network-level features, device integration, and advanced adaptive streaming and content management algorithms.
People will be able to touch, smell, and otherwise sense their entertainment. That entertainment could be interactive and even lead to physical and financial transactions as joy becomes an omnipresent companion in an IP environment.
The study found that people can view their favorite entertainment wherever and whenever they want. New business models and technologies will enable content delivery, allowing consumers to create a truly personalized experience, accessing any form of content from any source.
According to the study, online video platforms will offer personalized, on-demand entertainment content from users’ favorite shows, movies, musicians, and video games. Video services will have the ability to tap into more intelligent user interaction and integrate better with other systems such as social networks, Web browsers, and cloud computing.
OTT platforms offer a seamless entertainment, information, and communication environment. They will connect providers, consumers, and content across a single platform, merge user-generated and professional content, and offer new channels, including virtual reality and 3D.
The OTT platform for the entertainment industry will include a high-resolution TV broadcast channel for the full-scale online delivery of color conversion and contrast enhancement, designed to improve the visual experience for users, and a streaming audio platform for delivering music and audio content, including artist description and lyrics.
Platforms will offer more content and deliver it in more ways; they will bundle content and services together in new and innovative ways, allowing them to get closer to consumers.
OTT platforms for the entertainment industry will become more powerful and create more significant opportunities for content providers and consumers. In the future, the TV will be an immersive experience for viewers. Instead of simply watching something happen on their screens, viewers participate in the shows and interact, potentially impacting the show’s outcome.
There is a “war of OTT” and the winner will be the company who can adapt most effectively and quickly to the changes and provide the ultimate linear and nonlinear OTT experience that users want.
OTT platforms will facilitate collaboration and authentic two-way, two-sided customer use cases to create a valuable experience for the end-user. Participating in the show will not be the only experience type, though—there will also be customer-to-customer solid engagement.
OTT providers will provide more and more content using advanced mobile devices. In addition, content providers will be able to charge for value-added services. New revenue opportunities will then emerge.
A content-in-motion platform will enable users to access any content. Not only TV shows and movies. Over-the-top (OTT) content will be available on every screen, from TVs to mobile phones, tablets, and Blu-ray players. The entire entertainment universe will be available to content users anytime and anywhere on any device.
OTT platform will take care of more than just content distribution; instead, it will deliver an immersive entertainment experience. It will facilitate collaboration with friends, protect privacy, provide anonymity, and track user activity for advertising. And it will also manage the operation and maintenance of products and services.
OTT platforms will drive increased revenue and provide a place for advertisers to find new customers. At the same time, it will provide a platform for content providers to find new customers and monetize their content.
OTT platforms will offer various viewing experiences, from replicating traditional broadcasting to content tailored for individual viewer needs.
The OTT platform will put the fantastic ability of cloud computing – anytime/anywhere/any device – to work. This platform will also become drastically simplified to support new programming, personalization, and services.
Media companies will have a common application platform and a standard content delivery framework.
OTT will be a software-powered Cloud Computing platform with capabilities, features, and functionalities similar to most desktop applications. They may have identical user interfaces and can take advantage of advanced computer systems to handle large data sets that can be downloaded from the public Internet but are centralized and run on large cloud data centers.
All entertainment will be available anytime, anywhere on any mobile screen, and it will be all-encompassing, providing the user with unlimited choice, access, and control.
OTT will be a haven for video entertainment because of its rich user experience, low costs, and high quality. People prefer watching movies and TV shows via OTT instead of cable TV.
OTT Platforms for Video Services uses in many places: the living room, family room, kitchen, cars, and out of the home. Content will come from all four screens, such as TV, PC, mobile phones, and tablets. Traditional operators and new and traditional providers will have to get involved.
OTT will be the dominant way that people access a variety of programming, including everything from sports and news to music and video games. Streaming has two essential features: it’s mostly a one-to-one experience, and it’s also nonlinear.
The nonlinear part means people can watch what they want when they want. And the one-to-one aspect means that viewers will be more deeply engaged with the programming because it’s not one viewer watching a show that millions of others are watching, too. It’s one viewer seeing a show in a very personal way.
OTT providers will use algorithmic processing of massive amounts of data to offer personalized content choices based on what the data shows is most appealing to users with matching profiles.
As you can see, several new OTT platform trends could significantly impact the entertainment industry in the years to come. If you’re looking for help navigating this rapidly changing landscape, our team at Streaming Media West is here to assist.
Contact us today for expert OTT platform marketing consulting, and let us help you stay ahead of the curve!