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Reasons Why TV App Developers Should Use Native Android APKs Instead Of WebView

If you’re a TV app developer, you know there are two main ways to develop an app for the platform: a native Android APK or a WebView. Both have pros and cons, but in this blog post, we’ll focus on the four reasons we think native Android APKs are the way to go for TV app development.

Reasons Why TV App Developers Should Use Native Android APKs Instead Of WebView

Improved performance – One of the main advantages of native Android APKs for TV app development is improved performance. Because native Android APKs are coded in the same language as the Android operating system, they can take advantage of all the latest features and API levels.

This results in a smoother, more responsive user experience.

More reliable – Another advantage of native Android APKs is that they are more reliable. Because they are coded specifically for the Android platform, there is less chance for compatibility issues and unexpected bugs.

Additionally, because native Android APKs have access to all of the latest features and API levels, they are less likely to experience compatibility issues with new versions of the Android OS.

Native apps are more faster and reliable than WebView.

WebView can be slow and unreliable, especially on lower-end devices. This is because they rely on the device’s web browser engine to render the app’s content. Native apps, on the other hand, are compiled code that runs directly on the device, so they don’t suffer from the same performance issues.

In addition, native apps have access to features that WebView don’t, such as the camera and push notifications.

Native apps are more user-friendly than WebView.

Another disadvantage of using a WebView is that it can make your app less user-friendly.

For example, if users need to log in to your app, they will be redirected to a web page where they must enter their credentials. This can confuse users and make it more difficult for them to use your app. With a native app, you can design the login experience to be more user-friendly and ensure that users stay within your app.

Native apps are more secure than WebView.

Security is always a concern when it comes to mobile apps. Because WebView loads web pages from a remote server, they are vulnerable to attacks such as cross-site scripting (XSS). Native apps are not subject to this attack because they don’t load content from a remote server.

In addition, native apps can take advantage of security features provided by the operating system, such as application sandboxing.

Better performance and stability:

Native apps are written in the language that the operating system understands, so they tend to run more smoothly and be more reliable than WebView apps. This is especially important for TV apps, which need to be able to handle a lot of graphics and video content.

Full access to device features and capabilities:

Since native apps have direct access to the underlying operating system, they can take advantage of all the features and capabilities of the device, including the camera, microphone, storage, etc. This is not possible with WebView apps.

Better user experience:

Native apps are designed for the platform they’re running on, providing a better user experience than WebView apps, which often feel like they’re trying to cram a phone app onto a TV screen.

  • Native Android APKs are faster and more responsive.
  • Native Android APKs have better access to TV hardware features.
  • Native Android APKs can be more easily customized and branded.
  • Native Android APKs can be published on Google Play Store.
  • WebView are slow and resource-intensive.
  • WebViews don’t work well with all types of content.
  • WebView don’t support all Android features.
  • updates to WebView can take months to roll out.
  • Developing for WebView is more complicated than developing for native Android APKs.

Why native android APKs are the way to go

Native Android APKs offer several advantages over WebView. First and foremost, they provide better performance. With a WebView, your app is essentially running in a browser window. It leads to slower page loading times and interactions.

Native Android APKs run directly on the TV’s operating system and take advantage of hardware acceleration features. This results in a smoother, faster experience for your users.

In addition to better performance, native Android APKs also give you more control over the look and feel of your app. With a WebView, you’re limited by HTML, CSS, and JavaScript capabilities. With a native Android app, you can directly access all of the TV’s resources.

This includes the ability to use custom fonts, animations, and graphics. You can also take advantage of features like voice search and remote control input unavailable in WebView.

Finally, native Android APKs allow you to integrate with other apps and services on the platform in impossible ways with WebView. For example, you can use the Lean back library to recommend your app to users when they perform specific searches or browse certain categories in the Play Store.

You can also use APIs like Tv Input Service to provide live or recorded TV content within your app. These are just two examples of how native Android APKs can help you create a more immersive and interactive experience for your users.

Native Android APIs offer several benefits for TV app developers, including:

  • Improved performance: When you use native Android APIs, your app can take advantage of hardware acceleration features built into the platform. This can result in better overall performance for your app.
  • Enhanced security: Using the security features built into the Native Android API can help protect your app from malicious attacks.
  • Better user experience: When you use Native Android APIs, you have access to a wide range of user interface elements that you can use to create a more immersive and engaging user experience for your TV app.
  • Increased flexibility: The Native Android API gives you more control over your app’s behavior and appearance. It can be helpful if you want to customize your app for a specific market or region.


Using a native Android APK or a WebView for your TV app development project is up to you. You’ll see some clear advantages to using native Android APKs over WebView. If you have questions about developing a TV app using a native Android APK, feel free to reach out to us—we’re always happy to help!

TV app developers who want the best user experience for their customers should use native Android APKs instead of relying on WebView. Using a native Android APK ensures that your app will look and feel like a natural part of the Android OS, providing an intuitive and seamless user experience.

If you’re seeking help creating or optimizing your TV app, our OTT Video Marketing Consulting team is here to help. Contact us for information about how we can assist with all your video marketing needs.

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