It’s hard to believe that restaurant video marketing is only a decade old. The very first online food video was only uploaded in late 2002. But in the short time since then, this type of marketing has taken restaurants by storm.
Much has changed since restaurant video marketing burst onto the scene in the early 2010s. In 2024, it is expected that more changes will occur, with restaurants using video marketing in unprecedented ways to interact with their customers and grow their businesses. You can expect to see three trends in restaurant video marketing in 2024.
Restaurant Video Marketing Trends and Ideas in 2024
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- Food is becoming more of a luxury, with people spending more money on it
- Restaurants are using social media to promote their business and get the word out about new menu items or events
- The restaurant industry will be an increasingly competitive field to enter
- Restaurant video marketing is a growing trend
- Video content will continue to grow in popularity, and more restaurants will likely start making their videos
- Videos should be shot from the customer’s perspective to show what the restaurant looks like and how it feels inside
- Restaurants can use video as a way of telling their story for example, they could film themselves picking fresh produce from the garden or cooking food on site
- The best videos are short under 30 seconds long
- Video ads on social media
- Animated videos with food as characters
- Live streaming of cooking demonstrations
- Video testimonials from customers about your restaurant’s quality and service
- Restaurants will have to be more creative with their marketing strategies as social media becomes increasingly saturated
- Video content will become a way for restaurants to differentiate themselves from competitors and garner new customers
- The use of video in restaurant marketing will increase, especially on Instagram Stories and Snapchat
- The restaurant industry is expected to grow by 5% in 2024
- Restaurant owners will be looking for creative ways to attract new customers and keep loyal ones coming back
- Video marketing is one of the most effective ways to do this, with an estimated ROI of $6.30 for every dollar spent on video content creation
- Restaurants should use videos that are tailored specifically towards their target audiences, such as a chef’s table tour or cooking tutorial
- Create a video marketing strategy
- Start with your business goals and audience
- Determine the best way to reach your audience (Facebook, Instagram, YouTube)
- Create content that is relevant and engaging for your target market
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- Develop an editorial calendar to help you stay on track
- Invest in high-quality production equipment and software (iMovie)
- Create a video of the restaurant with an overview of its location, menu, and hours
- Use videos to showcase dishes from your restaurant’s menu
- Create a video series that shows what it is like to work at your restaurant
- Show customers how their order is prepared from start to finish
- More restaurants will be opening up, and they’ll need to compete with each other for customers
- There will be a rise in mobile ordering and delivery services
- Restaurants will have more vegan options than ever before because of the increase in people who are vegetarian or vegan
- There will also be an increase in restaurants that cater to those with gluten allergies or celiac disease
- Restaurants will be more focused on creating a unique experience for customers
- Personalized menus and meals will be the norm as restaurants try to make their customers feel special
- More restaurants will offer buffets or family-style dining, with options that change throughout the day
- Food trucks and pop-up events outside of traditional restaurant spaces are becoming more popular
- Restaurant video marketing is becoming more important to businesses
- Consumers are turning to videos for information about restaurants before they decide on where to eat
- Restaurants will need to invest in high-quality video production and editing services, including professional lighting, sound recording, and camera equipment
- It’s predicted that by the year 2024, there will be over 1 billion smartphones in use around the world
- Video marketing is a highly effective way to promote your restaurant
- Videos are an excellent tool for capturing the attention of potential customers and keeping them engaged
- Create a YouTube channel that’s dedicated to your restaurant, where you can post videos about new dishes or specials
- Use Facebook Live or Instagram Stories to provide live updates on what’s happening at the restaurant, so followers don’t have to miss out on anything
- Video marketing is the fastest growing form of digital media
- A video can be used to capture a customer’s attention and generate leads
- With so many videos being created, it’s important to produce high-quality content that stands out from the competition
- Videos should be short and sweet- between 1-2 minutes in length with a clear call to action
- Videos will be used for all facets of the restaurant industry, from cooking to ordering food to customer service
- Restaurants will use video as a way to stand out and make themselves unique among other restaurants in their area
- Customers expect high-quality videos, so restaurants must provide this or they risk losing customers
- Customers are more likely to share videos than other types of content
- Use your video for storytelling or product demos, not just promotion
- Keep it simple focus on the message you want the customer to hear
- Food videos are still popular, but they’re more likely to be instructional or educational
- People will be looking for the perfect place to go on a date, and restaurants will need to create unique menus that cater to this desire
- Restaurants will start partnering with other local businesses to attract customers
- More people are going out for lunch than ever before- casual dining is big right now
- Use video to showcase your restaurant’s menu
- Create a YouTube channel for your restaurant and post videos on it
- Put up live feeds of your restaurant so customers can see what they’re missing out on
- Get an Instagram account for the restaurant with pictures of food, dishes, and drinks
- A new restaurant trend is to offer a free meal if you come back for your birthday
- Restaurants are making more of an effort to be environmentally friendly by recycling and composting
- Some restaurants are even going as far as providing plant-based meals that have less impact on the environment
- More restaurants are offering vegan and vegetarian options, catering towards different dietary needs
- Many seafood dishes will include sustainable fish like tilapia or salmon in place of tuna or swordfish.
Conclusion:
The future of restaurant video marketing is as bright as it’s ever been. It can be a powerful tool for restaurants to increase return visits and new customer acquisition, create brand awareness, and provide value-based content that will keep people coming back for more. And if you need help with creating the perfect strategy or simply want us to handle all aspects of your digital marketing campaign, including production and distribution? Contact our team today!
