Ultimate Guide to Social Video Advertising

Social Video Advertising: Guide to Social Video Marketing & Advertising Campaigns 2024

Instagram Mobile Video Ads

video advertising has proven its high value in advertising today. Mobile devices have integrated digital advertising and increased its importance and value in the market. Today, there are millions of smartphone users across the globe connected with the devices for everything they need from watching the videos to purchasing the products online.

Internet usage has drastically increased and bought a new change in digital video adverting. When it comes to Social Video Advertising, it is the biggest trend in video marketing since from years and increased its pace in the advertising ecosystem.

Mobile video Advertising on Instagram

The Parent company of the Instagram is Facebook platform. Instagram is one of the most popular platforms for sharing video clips 15 seconds in length.

It is started in mid-2013. It has introduced short video ads and acquired nearly two billion dollars in ad revenue within one year while other platforms are just struggling to achieve things correctly. It has created a great buzz in social video sharing via mobile devices at that time.

The Instagram video ads look like the videos that the users post. The videos on Instagram has generally limited to 15 seconds in length.

They play on the Instagram news feed and cannot be played full screen. There are various types of Instagram video ads such as mobile-only targeting ads, autoplay ads, and the views that can click through the ads on Instagram from the external site.

The platform has now experimented with the click-through buttons on its platform. The Instagram ads generally got integrated with the Facebook ad interfaces which can also access the use of measurement tools on Facebook.

Snapchat Mobile Video Ads

Snapchat has become the most popular media sharing application among the top apps on the present digital world. It has millions of active users on its platform within a short span. Snapchat has become well known for video advertising and marketing also. Many brands have become succeeded on the Snapchat platform using the Snapchat video ads on its platform.

The Snapchat video ads are introduced in the year 2014. The ads are limited to the country, and the brands are allowed to target the audience based on the demographics of the channel.

It doesn’t have a desktop version and is completely compatible with the mobile format only. The platform has offered different types of mobile video ad formats for advertisers.

The video length of the Snapchat ads is ten seconds limit for two-cent video ads and a longer length for the premium type of video ads, and there is no complete publicized information on time limits on the Snapchat platform. The discover ads on the Snapchat platform are the top-notch feature in which brands are efficiently using this format to target their audience with the Snapchat stories.

The Snapchat story feature is one of the most popular features of the Snapchat platform where the Snapchat stories are cannot be archived and deleted after 24 hours.

It doesn’t have any tracking features, and the view must track externally. The discover ads are autoplay ads, and the ads can be viewed full screen in the portrait mode, and users don’t have to rotate their mobile devices to watch the ad. The vertical video ad formats promoted by Snapchat also proved good engagement with these ads.

Facebook Mobile Video Ads

Facebook is always announcing something new related to the different features of the platform. It is a potential competitor to the video giant YouTube platform. With the rise of video advertising in digital marketing, social platforms have implemented their planning to provide efficient video ad formats for marketers and advertisers.

With the advent of mobile video, social platforms have connected with mobile formats and started mobile video formats for advertising. The Facebook platform has introduced different ad formats for mobile targeting in marketing.

Nearly 76 percent of Facebook’s revenue in 2015 was reported to be from ads. Nit has become a leader in social ad spending. The Facebook video content was receiving some four billion views every day. Mobile video ads have started since 2013.

Advertisers can buy mobile video ads in two ways: standard and premium video ads. The standard video ads are regular Facebook, and the premium ads are similar to television video ads. These can be targeted based on the gross rating points.

The maximum video length on Facebook mobile ad format is 45 minutes. The users can also view the ad in full-screen mode. These ads can be accessed from an external site, and the platform has set up a good standard for the call to action. Dedicated video metrics also feature. It is yet to be announced on the Facebook platform and is under development.

YouTube Mobile Video Ads

YouTube is the biggest video destination across the web. The platform provides excellent opportunities for creators and advertisers on its platform. Many advertisers have succeeded on YouTube with advertising formats on the web. Now, it is time to use a mobile targeting strategy in your marketing and advertising online with video content.

Mobile device usage has dramatically increased and is still active today. The majority of YouTube video views were accessed from mobile devices.

An average user spends two hours watching a video on YouTube using their mobile device. So, the rapid increase in the usage of mobile devices in managing video content made marketers turn towards mobile video formats by using different social platforms like YouTube as their medium.

Mobile video ads on the YouTube platform

Different types of mobile video ads are generally used in mobile video advertising. The platform has designed interactive ad formats for marketers who have targeted their audience via mobile devices today.

Mainly, two video formats are in use on YouTube platforms. Mobile roadblocks and in-stream ads are today’s two formats on the YouTube platform.

The mobile roadblocks are just Day ads that appear on the YouTube mobile homepage. They will not appear on the YouTube mobile application. The In-stream video ads support the Android version of the smart devices. These video formats can be placed using the video ad inventory.

The maximum video ad length is 45 minutes, and these ads can efficiently target the device and manage with the ad words interface. These ads can also be watched in full-screen mode.

Twitter Mobile Video Ads

Twitter is the noisiest and most potent real-time platform across the web. It acquired excellent ad revenue in the fourth quarter of 2014.

The platform offers ad formats that are related to television commercials. It is developing various targeting features of the mobile video ad formats for the publishers and marketers on the platform. Many brands have succeeded on Twitter as it increases the interaction between consumers and brands.

Twitter is the best platform for mobile video ad campaigns from the second screen because the platform is perfect for real-time tweets and interactions, which can help in better promotion. People are more likely to buy certain products after watching the videos on Twitter, increasing the brand success rate on the Twitter platform.

The Twitter platform offers different ads, such as pre-and mid-roll ads, Payer cards, and promoted ads.

The Twitter-promoted video ads generally appear on Twitter’s user timeline and are similar to the Twitter player cards playing the media. Broadcast videos are beneficial for brands to distribute content on Twitter and are also helpful in measuring the reach and effectiveness of the ads.

Twitter ads do not include the call to action. They are mobile-only targeting ads that offer standard targeting.

The advertisers can also plan their ads based on the mobile data plan. The video length is allowed on Twitter for up to 10 minutes. It has recently announced the autoplay video ad feature on the platform. The users can also use the built-in video analytics to measure the success of a particular ad.

Pinterest Cinematic Pins

Pinterest is new to advertising. It had designed the scrapbooking application, the setup of which was based on the unique object that the advertising for eCommerce perfectly fit onto. So, many e-commerce companies plan to target the Pinterest scrapbooking application to make their move toward success.

The platform has also launched the first animated cinematic pins. The cinematic spins are not videos. They are just like GIFs in a Facebook chatbox. They generally play back and forth while the user scrolls top to bottom on the page.

The advertising on Pinterest started in the second quarter of 2015.

The platform plans to upgrade the targeting and allow the advertisers based on the user’s interest. So, the advertisers can target the users based on the audience’s interest, such as traveling, foodies, etc.

The video on the Pinterest platform is around 30 to 50 frames long. Animations are very short and play while the user scrolls. Animations cannot be controlled by scrolling.

The cinematic pins on Pinterest are also available in full-screen view for the users, who can tap on the cinematic pin and open the pin for a full-screen view.

This action is named as a close-up action on the platform. The platform is testing its feature by providing the select ad partners feature. It also consists of an analytics platform but is still in the beta stage and is yet to be upgraded.

Social Video Advertising – Video Advertising on Social Media The Next Big Thing

The video has raised the competition between the brands, marketers, etc., and made them compete in video ad features on their respective platforms, which are helpful for the brands and marketers to utilize the video features on different social platforms and increase their scope of marketing their products in a better with social video.

Mobile social videos have become the next big thing in the digital video marketing game.

Super-fast processors, 4G to 4 K resolutions, and relevant technologies have added new standards to mobile video advertising. Recent studies reveal that people watch different types of content in one place via video on mobile devices.

Even while watching the television, they surf the related content on their mobile screen. It is a perfect example of the complete integration of digital media into small-screen devices today.

Social Platforms and the Mobile Video

With the rise of demand for portable technologies, most people are watching content via mobile devices, and many of us are just stuck on different platforms like Facebook, YouTube, Instagram, Twitter, and many other social platforms via mobile.

This indicates the rise of video watching on mobile social platforms, encouraging brands, advertisers, and marketers toward moving mobile social video advertising.

Even platforms provided different ad formats to increase the brand’s engagement. The ads like the actual view, the stream, autoplay, banner, and promoted Twitter video ads are the best examples of the rise of social and mobile video.

Video became the most viral word on the web, and everyone was turning towards video ads for advertisers. Advertiser’s primary goal is to reach the majority of the audience towards their brand, products, or services by using various mediums to reach the audience.

Video has become an integral part of advertising, and it has great demand in the market today.

People were interested in watching video content with the advent of smart devices and technology. Nowadays, the usage of various social platforms has dramatically increased, and social media has turned towards video marketing and advertising.

Previously, social networking platforms have just connected people on their platforms, but today, they have become the new platforms for video advertising and marketing.

Social platforms like Facebook and Twitter also started video advertising and marketing features on their platforms, competing with the video giant YouTube platform. The survey revealed that Facebook had become the second-biggest online video property in the United States, referring to desktop viewers.

Advertisers have also used social video as their prime marketing strategy.

The Shoppable video, TrueView video ads on YouTube, the autoplay premium ads on Facebook ad, the Twitter native video ads, and live streaming made the advertisers turn towards social video to build up their marketing strategy.

Audience engagement becomes very high, and advertisers and marketers efficiently reach the targeted audience towards their brand using social video. So, it will be the next big thing in video advertising.

Social Media Video Advertising Statistics

  • Video has become the most helpful marketing tool for 81% of businesses.
  • In 2024, more than 82% of consumer internet traffic will be obtained through online video.
  • Instead of reading the text, 59% of executives said they watched the video.
  • Mobile is the only device to play 75% of all the videos.
  • 55% of the audience watch online videos daily, and 78% watch online videos weekly.
  • 72% of customers prefer video to find information about products or services.
  • 92% of the audience watching videos on mobile share that content with others.
  • The viewers recall 95% of the messages when watching them on video, and 10% will remember them when reading the text.
  • Above 1 billion hours of videos will be watched by the audience on YouTube.
  • After Google, YouTube is the second largest search engine.
  • The Facebook executive stated that the platform would be all video content with no text content by 2021.
  • The video posts on social media are obtaining 48% more views.
  • Only through mobile Twitter is getting 90% of views.
  • 45% of Twitter users are intended to watch more celebrity videos.
  • One-third of internet users, above 1.9 billion people, are using YouTube.
  • Every day, Facebook gets above 1.8 billion video views.
  • 75% of Facebook’s audience visits videos every day.
  • The sharing of social videos takes place by over 1200%,  which is than images and text combined.
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