Reelnreel.com Exclusive interview with Tarankit Sharma – Founder of Tiara Motion.
Tell us something about your company Tiara Motion?
Tiara Motion was founded in 2012, with a simple goal – to create stunning animated videos for companies that find it hard to explain their ideas to their customers.
Our team consists of animators, script-writers, voice-over talents and designers that work together seamlessly to create fresh and unique content. Till date, we have made over 1000 videos for clients in 15+ countries.
What are Explainer videos services?
It is imperative for people to understand the difference between animated videos and explainer videos. Individuals come up with brilliant new ideas that can change the World, but if no one understands their concept, those ideas shelved.
Explainer videos help in breaking down complex ideas into simple words and animation that can be understood by people of all ages. For example, we can write about how an engine works thoroughly, but seeing it in animation with an explanatory voice-over will do a much better job in educating its audience.
Also, an animated video adds a fun element to the most boring of topics tot keep the viewer hooked until the end of the video. This is why explainer videos are crucial for a company’s success.
What makes the best in online Video content?
There is no way to define what goes into making a successful online video. There are many parameters we observe during our brain-storming sessions to figure out the ‘intent’ and the ‘target audience’.
The content of the video is vital. You can have the best software and tools, but if your content lacks soul, it will be evident in the final product. Each video is aimed at a certain audience.
An explainer video for a toxic-free Sippy cup is aimed at mothers. Thus the video style, the animation, even the voice is moulded in a way that can connect to that particular audience. The video needs to communicate with the audience in their language and style.
It is also important to tailor your content to the web-platform your video will hosted. For example, Facebook will auto-play a video without sound as your scroll past your timeline.
Facebook videos with subtitles perform better than other standard videos, as they hook the audience without the need for the voice-over heard. Such details make or break the success of an online video.
What are the latest Trends of Tiara Motion in Video marketing Industry?
Social media is a well-established marketing platform. Companies have realised that they need to emotionally connect with people to draw them towards their products and convert them into paying customers.
We help companies in this by custom-creating social media video marketing campaigns. This includes short animated GIFs, videos, and graphics that are regularly posted on a pre-planned timeline.
We believe that to establish a brand, your company needs to maintain a steady stream of confident and inspiring posts that can engage your target audience.
These strategies also help in clearing any doubts or questions that the audience may have, and also showcase why your product/company is different from the competition.
Tell us something about your Tiara Motion process with respect to Video Production?
Entrepreneurs and companies are successful because they have an x-factor, which is missing in their competition. We at Tiara Motion take your ideas and turn them into videos that can make people go, “Ah! I get it now.”
The process starts with a rough storyboard – in essence, how we imagine the video to play through. This includes the animation style, the characters, and the story which is all figured out through rigorous brainstorming sessions.
Once we are satisfied, the voice-over script created which then recorded through a voice-talent, whose tone ‘fits’ the theme of the video. The animation and design process follows right after this step, where character design, animation, backdrops, music, and SFX are layered simultaneously to arrive at the final video.
Share a few words of Tiara Motion Success Model?
There are no corners that you can cut to establish a successful business. The competition is growing every day, and if you don’t maintain the quality of work, you will be lost in the crowd.
We believe that the reason we have succeeded in creating a good client base is that we handle each video uniquely, and with the same level of passion and curiosity.
You could be a start-up or a great multi-national, for us you are a client that needs a spectacular video. We have even created a video for Reliance Jio, which is the highest-funded start-up in the World but that doesn’t deter us from giving love and attention to all our other clients.
We never bite off more work than we can chew since art cannot rush. We maintain a great and creative atmosphere in our workspace, which is reflected in the videos we create.
Tell something about your corporate videos and Landing Page Videos?
In today’s World, your website is your office. No matter how good you are in your work, it needs to look impressive. A corporate video inspires confidence in your company by showcasing your skills, potential, achievement and goals impressively and entertainingly.
Visitors can learn everything they need to know about your company just by the click of a button. In a World where convenience is everything, corporate videos deliver the perfect elevator pitch every single time.
The average attention span of a user is less than 8 seconds. If they don’t find anything that catches their eye, they just close the page. A landing page video is a great way to learn about a product, without having to read through tons of text.
If you can get your idea across in 60 seconds or less, half the battle already won. A good explainer video pays for itself through higher conversion rates, whereas a bad video can leave a long-lasting bad taste to the visitors!
Tell us something about your upcoming Online Video Production Trends?
Online video production is a grey area. There are a vast number of free and cheap online tools that are available that lets you created animated clips. They use pre-animated templates that can be slightly modified to produce content.
The problem is that there is a chance that a hundred other people have used the same platform for creating the same video. All of them look the same; all of them sell different products. Not a good scenario to be in.
When it comes to explainer videos, there is a need for custom animation. If you sell birthday cakes shaped like balloons, it will be hard for you to find a matching template! The little quirks of animation, the characters, the colours, and the story are everything that a video needs to be successful.
Art cannot be mechanised, which reinforced by the fact that many new customers turn to us after they see their automated videos fail on their web page.
What are the Latest Tiara Motion Services that can help brands?
It is imperative for a company to change according to its marketplace. Today, most of the internet traffic is accessed through smartphones and tablets, as opposed to computers.
We have recognised this shift and are now tailoring content that works much better on this platform. There has been a dynamic shift in how blogs are appearing to users, and the inclusion of short animated gifs and videos is a trend that will be visible this year.
There is also a growing trend of including custom animated gifs in a website, making them more interactive and lively for its audience.
Tiara Motion is also working on creating videos that play better on mobile devices, ensuring a much better experience for the viewer. We are also working on creating animated videos for VR devices, which can prove to be a great educational tool for children to learn about the World through an interactive platform.
Thank you Tarankit sharma for sharing your valuable inputs for Reelnreel.com readers.
