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Video has become the central piece on Twitter. Studies revealed that video views on this platforms increased by 220 times. More than ninety percent of the views come from mobiles. It has now indispensable to include video in the content strategy of Twitter Video 2019, and there is no need to hire professionals to create videos. Even the smartphone can use as a business tool for Twitter video.
By 2019, a total of 69% online traffic is expected to be for video content. Twitter’s video tweets increased by almost fifty percent since a year, and about ninety percent of the video views are coming from mobile devices.
This social media platform is pushing the video content which is encouraging the publishers to upload videos to Twitter. It also extended the duration of the videos that can upload to the platform to 140 seconds. Selected publishers are allowed to post videos of up to 10 minutes duration.
Role Of Twitter in Video Marketing
Video content plays automatically on Twitter. Videos help to grab the attention of the audience and also attract new customers.
Studies revealed that consumers on Twitter prefer autoplay videos and watch them until the end. This app allows recording a video directly. An existing video also can be uploaded.
GIFs are another format for powerful marketing content on it. These can highly retweet by the followers. These help in going beyond the 150 character limit on it. Longer video content can cut into GIFs. These are usually used to showcase the products and features.
Creating impactful video content is very necessary for the brands and businesses for Twitter marketing. Make use of the different types of video formats available for it and create relevant content for the followers. Helps in interacting with them, and they can know about the brand better.
Storytelling video content was evoking the complete story which carries emotions, deep viewer engagement and communicating throughout until the end of the video. Storytelling content remains long lasting in the minds of the viewers.
It has wrapped up with 12 media partners for its live videos affects announcements to stream content through this platform.
Twitter Video 2019 recently announced that its consumption grew by 220% from past One year. Marketers were expecting that video views doubled for next few years.
Marketing predicting business videos uploads on social media tripled by the end of 2019. It helps to boost the video marketing campaigns without any commitments and costly equipment needed.
Many Social media strategists and business consultants predicting that storytelling videos rule the video marketing world regarding Business.
Introduction to Twitter Autoplay Videos
Twitter platform was following the Autoplay video ads just like the Facebook platform. The videos on the Twitter platform will be in a muted stage and was played automatically on the news feed. Just like on the Facebook platform, the ads can be clicked to watch in a full screen along with the sound. This feature applied to all the videos on the Twitter platform. Along with this feature, the Twitter is also allowing the GIF’s and the Vines uploading via Tweets on its platform. Twitter Autoplay Videos has become the trending on social media.
With the introduction of the auto-played videos thought from Facebook platform has already worked better with the platform. And at a certain stage, the researchers were expected that it might cross the Youtube and it turned as a competitor with the largest platform Youtube with the autoplay video feature. More than four billion videos are under watching on Facebook platform. The Twitter was working out the same after testing extensively.
From the Twitter testing report on Autoplay video ads, it revealed that more than 252 percent people preferred the autoplay video ads and 15 percent users were recalling the videos and brands revealed that they are noting an increase in promotion of video ads. So, Twitter decided autoplay video feature on its platform to increase its growth. These new Autoplay ads on Twitter will improves the ad metrics and increase the revenue by charging the promoted ads from the advertisers, and it may surely face some monetised related problems in future.
20 Interesting Facts about Twitter Video 2019
Every person is very familiar with this platform as it is the top social media to generate the news about any intended video or content. Hence, every marketer will use this to convey their intention through it. The unknown facts about the Video of Twitter 2019 has been mention below.
- More than 72 percent Twitter users are accessing the videos of Twitter via mobile phones
- More than 85 percent users on Twitter are got interested in movies after watching the video trailers on Twitter platform.
- Twitter platform also had a own channel on Youtube with more than 90 videos had already posted on Platform.
- People in China cannot access Twitter nor Facebook
- Twitter had connected with the Vine video sharing application with a cost of nearly thirty millions.
- Three out of five people are connecting and tweeting on Twitter while watching the television
- More than 70 percent people revealed that the vine videos are so effective
- The video can be recorded on to your smartphone and can be postedon Twitter with ease
- There is an option to edit the footage and make a separate scenes
- Users can use the simple and relevant hashtags for their videos
- The brands or companies can start the Twitter chat which includes with the video replies
- Brands are interested to use the Twitter ads as there is a great scope and opportunity to meet the people and brand in real time on Twitter platform
- The Twitter live streaming application #periscope is also designed greatly for the business to start their live streaming in real-time
- It has great exposure
- Brands like McDonalds is the right example of success with Twitter ads
- Twitter platform also provides better engagement rates for the video views and retweets
- Users can see their Tweet activity and the highlights
- The video platform supports MP4 and Mov formats and there is no size limit
- This video can be up to 10 minutes in length
- The Tweets can also be scheduled in advance on Twitter
Twitter Video 2019 Predictions and Statistics
The videos of Twiiter get highest recalls on any social media platforms, and every one has an emotional connection with Twitter.
Twitter recently announced that video consumption of Twitter grew by 220% from past One year and Expecting that video views doubled for next few years.
The Live videos on Twitter draw 800 hours of content streamed for every quarter year. Twitter has 45 million unique users every year.
Twitter was expecting 31% growth for the next few years for Live videos streaming and Video Ads. Twitter Calculate engagement rate through Click through hashtags, retweets, replies, impressions, and engagement divided by impressions.
Video on Twitter has 6 X times more retweeted compared to images and 3X times more likely to the GIF images.
More than 82% of videos viewed on Twitter, but people make a big mistake on twitter as they don’t share the Twitter videos.
93% of these Videos watched through Smartphones announced by Twitter.
Social Media Video ads are cool coming for the next few years. Twitter has a unique identity and an emotional, engagement with users, collaborate and engage with the Global Customers. Now we can get an idea of how branded companies are still establishing their success rate by using these Twitter Video 2019 as the main platform to elaborate the marketing strategy.