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The video has become the central piece on Twitter. Studies revealed that video views on this platform increased by 220 times. More than ninety percent of the opinions come from mobiles. It has now indispensable to include video in the content strategy of Twitter Video 2019, and there is no need to hire professionals to create videos. Even the smartphone can use as a business tool for Twitter videos.
By 2019, 69% of online traffic is expected for video content. Twitter’s video tweets increased by almost fifty percent in a year, and about ninety percent of the video views came from mobile devices.
This social media platform pushes video content, encouraging publishers to upload videos to Twitter. It also extended the duration of the videos that can upload to the Platform to 140 seconds. Selected publishers are allowed to post videos of up to 10 minutes.
Role Of Twitter in Video Marketing
Video content plays automatically on Twitter. Videos help grab the audience’s attention and attract new customers.
Studies revealed that consumers on Twitter prefer autoplay videos and watch them until the end. This app allows recording a video directly. An existing video also can be uploaded.
GIFs are another format for powerful marketing content on it. These can highly retweet by the followers. These help in going beyond the 150-character limit on it. Longer video content can be cut into GIFs. These are usually used to showcase the products and features.
Creating impactful video content is necessary for brands and businesses for Twitter marketing. Please use the different video formats available and create relevant content for the followers. It helps them interact with them and better know about the brand.
Storytelling video content evokes a complete story,h carries emotions, deep viewer engagement, and commucommunicatesughout until the end of the video. Storytelling content remains long-lasting in the minds of the viewers.
It has wrapped up with 12 media partners for its live video effects announcements to stream content through this Platform.
Twitter Video 2019 recently announced that its consumption grew by 220% from the past year. Marketers were expecting that video views would double for the next few years.
Marketing predicting business video uploads on social media tripled by the end of 2019. It helps boost video marketing campaigns without any commitments and costly equipment.
Many Social media strategists and business consultants predict that storytelling videos rule the video marketing world regarding Business.
Introduction to Twitter Autoplay Videos
The Twitter platform followed the Autoplay video ads just like the Facebook platform. The videos on the Twitter platform will be muted and played automatically on the news feed. Like on the Facebook platform, the ads can be clicked to watch on a full screen along with the sound. This feature is applied to all the videos on the Twitter platform. Along with this feature, Twitter is also allowing GIFs and Vines uploading via Tweets on its Platform. Twitter Autoplay Videos have become trending on social media.
The introduction of auto-played videos from the Facebook platform has already worked better with the Platform. And at a particular stage, the researchers expected that it might cross Youtube, and it turned into a competitor with the enormous Youtube platform with the autoplay video feature. More than four billion videos are under-watching on the Facebook platform. Twitter was working out the same after testing extensively.
The Twitter testing report on Autoplay video ads revealed that more than 252 percent of people preferred the autoplay video ads, and 15 percent of users recalled the videos. Brands said that they noted an increase in the promotion of video ads. So, Twitter decided autoplay video feature on its Platform to increase its growth. These new Autoplay ads on Twitter will improve the ad metrics and increase revenue by charging the promoted ads from the advertisers. It may surely face some monetized-related problems in the future.
20 Interesting Facts about Twitter Video 2019
Every person is very familiar with this Platform as it is the top social media to generate news about any intended video or content. Hence, every marketer will use this to convey their intention through it. The unknown facts about the Video of Twitter 2019 have been mentioned below.
- More than 72 percent of Twitter users access videos on Twitter via mobile phones.
- More than 85 percent of Twitter users are interested in movies after watching the video trailers on the Twitter platform.
- The Twitter platform also had its channel on Youtube with more than 90 videos already posted on Platform.
- People in China cannot access Twitter or Facebook.
- Twitter had connected with the Vine video-sharing application with a cost of nearly thirty million.
- Three out of five people are connecting and tweeting on Twitter while watching the television.
- More than 70 percent of people revealed that Vine videos are so effective
- The video can be recorded on your smartphone and can be posted on Twitter with ease
- There is an option to edit the footage and make separate scenes
- Users can use simple and relevant hashtags for their videos
- The brands or companies can start a Twitter chat, which includes the video replies
- Brands are interested in using Twitter ads as there is a great scope and opportunity to meet the people and brand in real time on the Twitter platform
- The Twitter live streaming application #periscope is also significantly designed for the Business to start their live streaming in real-time
- It has great exposure
- Brands like McDonald’s are the right example of success with Twitter ads.
- The Twitter platform also provides better engagement rates for video views and retweets.
- Users can see their Tweet activity and the highlights
- The video platform supports MP4 and Mov formats, and there is no size limit
- This video can be up to 10 minutes in length
- The Tweets can also be scheduled in advance on Twitter
Twitter Video 2019 Predictions and Statistics
The videos on Twitter get the highest recalls on any social media platform, and everyone has an emotional connection with Twitter.
Twitter recently announced that video consumption of Twitter grew by 220% in the past year and Expects that video views will double in the next few years.
The Live videos on Twitter draw 800 hours of content streamed every quarter year. Twitter has 45 million unique users every year.
Twitter expected 31% growth for Live video streaming and Video Ads in the next few years. Twitter Calculate engagement rate through Click through hashtags, retweets, replies, impressions, and engagement divided by impressions.
Video on Twitter has 6 X times more retweeted than images and 3X times more likely than GIF images.
More than 82% of videos are viewed on Twitter, but people make a big mistake on Twitter as they don’t share Twitter videos.
93% of these Videos are watched through Smartphones announced by Twitter.
Social Media Video ads are cool coming for the next few years. Twitter has a unique identity and an emotional engagement with users who collaborate and engage with Global Customers. Now we can understand how branded companies are still establishing their success rate by using these Twitter Video 2019 as the central Platform to elaborate the marketing strategy.