Table of Contents Hide
- Why It’s Time for Indian OTT Content to Go Global
- What is Over-the-Top Content?
- Why is Indian OTT Content Travelling Worldwide?
- What does this mean for Streaming Media?
- The growing Popularity of Indian OTT Content
- The rise of Streaming Services
- A Global Audience Awaits
- The Growth of OTT Content
- Sustainable growth in User base
- Increased investment in Local Productions
In the last few years, India has become a significant player in the over-the-top (OTT) content market. From hit shows like Sacred Games to blockbusters like Dangal and Padmavat, Indian OTT content has become increasingly popular with viewers worldwide. Now, it’s time for Indian OTT content to take its place on the global stage and make its mark internationally. Here’s why Indian OTT content will travel worldwide in 2023.
Why It’s Time for Indian OTT Content to Go Global
The First Step – Localization & Translation
The first step towards getting your Indian OTT content noticed outside India is localization and translation. It means considering local cultures and customs and ensuring that any text or dialogue is translated accurately so that viewers from different countries can understand it. It is imperative to dubbing or subtitle movies and TV shows. If you don’t take these steps, your content won’t have much chance of gaining traction outside India.
International Distribution Platforms
Once your content has been localized, it’s time to look into international distribution platforms. Several options are available, including Amazon Prime Video, Netflix, Hulu, Apple TV+, Disney+ Hotstar, and many more. These platforms offer great opportunities for Indian OTT content creators to get their work seen by audiences all over the world. You should sign up for an account and submit your work for consideration. Once accepted, you’ll be able to reach millions of viewers worldwide!
Once you’ve got your content on international distribution platforms, it’s time to start thinking about marketing strategies. It could include creating social media campaigns or working with influencers who can help spread the word about your show or movie. Consider partnering with other streaming services to gain more exposure for your content outside India. Whatever strategies you decide on, ensure they are tailored specifically for each market to maximize your reach and potential viewership!
What is Over-the-Top Content?
Over-the-top (OTT) content is defined as audio or video content delivered via the internet rather than through traditional broadcasts such as cable or satellite television. As internet access has become increasingly widespread, so too has OTT content – and its popularity has been growing exponentially in recent years.
India is no exception; with a population of 1.3 billion and an estimated 400 million internet users, India is one of the biggest markets for OTT services.
Why is Indian OTT Content Travelling Worldwide?
The rise of Indian OTT content can attribute to several factors:
Indians are increasingly turning to streaming services for their entertainment needs due to the convenience and cost savings associated with them.
Many Indian streaming services are investing heavily in producing their original content, which appeals to global audiences who are not exposed to Indian culture previously.
India’s large population also gives these companies access to a larger pool of talent which can produce more compelling and engaging stories for global audiences.
What does this mean for Streaming Media?
The rise of Indian OTT content traveling worldwide could potentially be a game changer for streaming media in two ways: firstly, it could open up new avenues for collaboration between international companies looking to produce original content; secondly, it could also create new opportunities for companies looking to tap into a larger global audience and increase their reach beyond their home market. It could mean more high-quality content on streaming platforms worldwide – something that can only be seen as good news for consumers and producers alike!
The growing Popularity of Indian OTT Content
It’s no secret that Indian OTT content is becoming increasingly popular worldwide. Some of India’s biggest hits—like Sacred Games—have also found success outside India. It is because many viewers worldwide can relate to the stories and themes explored in these shows, which are often rooted in traditional Indian culture and values. As a result, there is an increased requirement for more Indian-made exhibitions that explore these themes in new and exciting ways.
The rise of Streaming Services
Another factor driving the growth of Indian OTT content is the rise of streaming services like Netflix and Amazon Prime Video. These services have made it easier for viewers worldwide to access quality entertainment from anywhere worldwide—including India! Thanks to this newfound accessibility, more people are discovering and enjoying Indian films and TV shows than ever before.
A Global Audience Awaits
Of course, one of the biggest reasons why we expect to see more Indian OTT content traveling worldwide in 2023 is because there is a vast audience waiting for it! With millions of viewers worldwide eager to consume quality entertainment from India, now is an ideal time for producers to capitalize on this opportunity by creating new, innovative shows that appeal to a global audience.
The Growth of OTT Content
Over 1 billion hours of Indian content were streamed on Netflix globally. It is an impressive feat, given that streaming platforms had only recently begun to make their way into India just a few years prior. It speaks to the sheer growth potential of original Indian OTT content and how it’s captured audiences worldwide.
Sustainable growth in User base
This growth can attribute to India’s expansive user base estimated to reach over 700 million by 2023. As more users come online and begin consuming content, there is an increasing demand for new and original stories from both local and international audiences. Companies are looking to capitalize on this opportunity by investing heavily in Indian OTT productions that can distribute globally to capture new markets abroad.
Increased investment in Local Productions
The increased investment in local productions means more money is being poured into creating high-quality shows, films, documentaries, and other entertainment tailored to Indian tastes and sensibilities. It means better quality programming and more unique stories coming out of India than ever before. It allows for greater diversity regarding what kind of stories are being told from India, which further increases its chances of success when traveling overseas.
It’s clear that now is an excellent time for producers of Indian OTT content to start exploring international markets and reaching out to worldwide audiences hungry for more great entertainment from India.
With streaming services making it easier than ever before for viewers worldwide to access quality entertainment from anywhere in the world, we expect that by 2023 we’ll be seeing even more Indian-made films and television series taking their rightful place on global stages!
2023 appears to be the year of Indian OTT content globally. With investments from international streaming platforms and increased availability of cost-effective technologies, there has never been a better time to create and distribute engaging OTT content.
Plus, with more countries slowly relaxing their broadcasting rules and regulations, cross-border collaboration is becoming easier for production companies, highlighting how viable Indian content can be for international viewers.
To help make sure your efforts reach global audiences, getting professional help from a leading OTT platform campaign consulting agency like ours can be a valuable asset.
We help strategize the global launch for productions regardless of the budget size, so if you’re looking to take your content worldwide – we’ve got you covered! Whether through our comprehensive strategy advice or our Video Optimization service, which helps fine-tune post-release performance.
We give you a winning edge beyond the regular fanfare of traditional methods and build campaigns that get results!