If you want to start a YouTube channel or improve your existing one, this blog post is for you! Creating valuable YouTube content can seem daunting, but it doesn’t have to be. By planning and hard work, you can do videos your audience will love.
Why is creating valuable YouTube Content essential?
You might be thinking, why does my YouTube content have to be valuable? Can’t I post anything, and it’ll be okay? The answer is no. For people to keep coming back to your channel, you need to post videos that offer something of value. Whether entertainment, education, or both, your viewers need to get something out of watching your videos.
Creating valuable content will also help you attract new viewers and subscribers. If people see that you’re posting high-quality, informative, or entertaining videos, they’re more likely to subscribe to your channel and continue watching your videos.
Must-have checklist for creating valuable YouTube Content
- Figure out what kind of videos you want to make.
- Plan and script your videos.
- Shoot your videos in high-quality HD.
- Edit your videos for maximum impact.
- Optimize your video titles and descriptions for SEO.
- Promote your videos through social media and email marketing.
- Analyze your video analytics to determine what’s working and what isn’t.
- Rinse and repeat!
How to create engaging YouTube Content
YouTube is a platform for sharing your ideas, knowledge, and experiments with the world. But to make your videos stand out from the millions of others on YouTube, you need to create content that viewers will want to watch. So, how do you do that? By following this must-have checklist for designing valuable YouTube content!
Creating engaging YouTube content isn’t as difficult as it may seem. Just follow this checklist, and you’ll be on your way to producing videos that people will want to watch!
Keep it short and sweet
People have short attention, so making your videos as concise as possible is essential. Aim for around 2-3 minutes per video. Any longer than 3 mins will risk losing your viewers’ attention.
Be selective with your topics
Every idea is not worth turning into a video. It would be best if you only pursued exciting and valuable topics for your audience. Brainstorm a list of potential issues and then narrow it down to the best ones. Once you select a few cases, you can start planning your videos.
Plan out your videos
A well-planned video will be much more engaging than one made up on the spot. Take some time to write a script or storyboard for your video so you know what points you want to hit. This will also help keep your video concise and focused. Planning will save you time in the long run and result in a better final product.
Invest in good equipment
You don’t need top-of-the-line equipment to make good videos, but you should invest in essential items like a good microphone and lighting setup. This will ensure that your videos are straightforward to watch. Also, try to film in a quiet location so your audio is high quality.
Edit your videos
Editing need not be complicated or time-consuming – trim any dead space, add transitions between scenes, and throw in some photos or graphics if they’re relevant. Taking the time to edit your videos will make them more polished and professional, which will, in turn, make them more engaging for viewers.
Tips for creating awesome YouTube videos
So you want to start a YouTube channel, eh? Whether you’re looking to become the next prominent vlogger or like to share your opinion on the latest cat video, you should know a few things before starting. Creating quality YouTube videos isn’t as easy as it may seem, but with a little effort (and these helpful tips), you’ll be on your way to becoming a pro in no time!
Keep it short and sweet
The length of a YouTube video is between 2-5 minutes. Any longer risk losing your viewers’ attention; any faster, you might not be able to explore your topic thoroughly.
Hook them in the first 10 seconds
The first few seconds of your video are crucial in keeping your viewer’s attention focused on your content. Make sure to start strong by diving right into the meat of your topic.
Be yourself!
Viewers can see through fakes, so it’s essential to be authentic and genuine in your videos. People want to watch real people with personalities, so let yours shine through!
Invest in good equipment… but don’t go crazy
You don’t need the latest camera to make great content (see: iPhone cameras). However, investing in a decent microphone will go a long way—nobody wants to watch a video with terrible audio quality.
Choose an eye-catching thumbnail image:
Remember: people are visual creatures. Ensure your thumbnail image is exciting and engaging to entice someone to click on your video!
Edit, edit, edit!
There’s nothing worse than watching a choppy, half-edited video. Making sure your transitions are smooth and cutting out any dead space will ensure that your videos are polished and professional-looking.
Optimize your SEO keywords
Like any other written content, it’s essential to use relevant keywords throughout your video description and title so that viewers can easily find your content amongst the millions of other videos.
Engage with commenters but don’t feed the trolls!
It’s essential to interact with those who take the time to watch and comment on your videos; after all, they’re supporting you! However, don’t engage with negative commenters—it’s not worth your time or energy feeding into an internet troll’s fire.
Collaborate with other YouTubers!
Teaming up with others in your niche is a great way to expand both of your audiences while also making some great friends along the way 🙂
Have fun!!
This should be number one on the list because if you’re not having fun making videos, then what’s the point? Find what makes you happy and share that joy with the world through the film!
Attractive visuals
Make sure your video has compelling visuals that are pleasing to the eye. This could mean including graphic design elements, using animation, or filming in an exciting location. Consider what would make YOUR video stand out if you were scrolling through YouTube.
On-brand messaging
Your video should stay true to your brand’s message and values. If you try to veer too far off-topic, you risk confusing your viewers and losing their attention.
A clear call-to-action
Your viewers should know what you want them to do after watching your video. Do you want them to subscribe to your channel? Leave a comment. Share the video with their friends? Please give them a specific call-to-action so they know how they can support your channel.
The target audience in mind
It would be best always to have a target audience when creating content; YouTube videos are no exception. Consider what type of person will be interested in watching your video and adjust accordingly. Are you trying to appeal to parents? Teens? Gamers? Knowing who you’re talking to will help inform the rest of your decisions when creating the video.
Entertaining AND informative
Your video should aim to be both entertaining AND informative. People are more likely to watch a video that is both enjoyable AND informative than one that is only one or the other. This could mean adding a personal touch to make the viewer feel connected to you or adding humor to lighten the mood.
Under 10 minutes
People have short attention, so your videos must be under 10 minutes long. This doesn’t mean that all of your videos have to be under 10 minutes—but most of them should be. When in doubt, either on the side of shorter rather than longer videos. You can always make more videos if people enjoy them!
Good audio quality
No one shows interest in watching a video with poor audio quality, so make sure yours is up to par! This means investing in a good microphone and recording in a quiet environment with little background noise.
Checklist for creating Valuable YouTube content
A catchy title
The title of your YouTube video is the first thing that viewers will see, so you want to make sure that it’s attention-grabbing and accurately reflects the content of your video. After all, you don’t want people clicking on your video only to be disappointed when they realize it’s not what they expected.
Thumbnail image
In addition to your title, your thumbnail image is another important factor in getting people to watch your video. Make sure that your thumbnail is high-quality and visually appealing.
An engaging introduction
Once people have clicked on your video, you need to make sure that you keep their attention. Start strong by hooking them in with an engaging introduction that gives them a taste of what’s to come.
Informative body
The body of your video should be informative and provide value to viewers. Remember, people are taking the time out of their day to watch your video, so give them something worth watching!
A call-to-action
At the end of your video, include a call-to-action (CTA). This could be asking viewers to subscribe to your channel or follow you on social media. By including a CTA, you can ensure that viewers remember you long after they’ve finished watching your video.
Conclusion
Creating valuable YouTube content may seem like a lot of work, but it’s worth it! By following this checklist, you’ll be well on your way to making amazing videos your audience will love. Thanks for reading!
So what do you need to remember when creating valuable YouTube content? Start with a great idea, make sure your video is engaging and useful for your target audience, and use the right keywords and tags.
But most importantly, always focus on quality over quantity. You can produce high-quality videos that are both interesting and helpful to viewers; you’ll be well on building a successful YouTube channel. Need help getting started?
Contact us today for YouTube content strategy consulting – we can help you create videos that engage and convert viewers into customers.
