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Creative Best Practices for Programmatic Video

How can you ensure your programmatic video ad stands out in a sea of online video content? By following some simple creative best practices, that’s how! You can create video ads that are eye-catching and effective with little effort. Here’s what you need to do:

How to Make Your Programmatic Video Ads stand out

Keep it short and sweet

Video ads should be short—between 15 and 30 seconds is ideal. It does not seem like a lot of time, but you’d be surprised how much you can fit into a 15-second video! Keep the message precise and to the point; viewers have short attention spans, so you must make your point quickly.

Make it visually appealing.

Because people are visual creatures, making your video ads visually appealing is essential. Use high-quality images and videos, and make sure they’re appropriately sized for the different screen sizes on which they’ll be viewed (desktop, laptop, tablet, smartphone).

Pay attention to the colors you use; studies have shown that specific colors are more likely to grab people’s attention than others. And finally, use attractive fonts that are easy to read—no one wants to strain their eyes trying to read tiny text on a video ad!

Use engaging call-to-actions

Your call-to-action (CTA) tells viewers what you want them to do after watching your video ad. It could be simple as “Learn more” or “Sign up now.” Whatever you choose, make sure it’s straightforward to understand; viewers should be able to know what you want them to do without having to think too hard about it.

Also, test out different CTAs to see which are most effective at getting people to take action.

Include a sense of urgency.

Adding a sense of urgency to your CTAs can also be effective in getting people to take action.

For example, if you’re running a sale or promotion, ensure viewers know that it won’t last forever—include an expiration date in your CTA so that people know they need to act fast if they’re interested.

Target your audience

One of the benefits of programmatic video is that it allows you to target your audience precisely. You can use data such as demographics, interests, and browsing behavior to segment your audience, and ads are seen by those more interested in your product or service.

Create compelling content

Once you’ve identified your target audience, it’s time to start creating compelling content that will resonate with them. To do this, you must understand what type of messaging will resonate with your audience and what ad format will work best for your message.

Pre-roll ads, for example, are typically used for brand awareness campaigns, while mid-roll ads are better suited for driving conversions.

Keep it short and sweet.

In today’s attention economy, keeping your videos short and sweet is more critical than ever. Those days are gone. People will sit through a 20-minute video to get the necessary information. Instead, try to keep your videos under 5 minutes if possible. That way, you can deliver your message without boring or turning off your viewers.

Use visual aids

People are visual creatures, so using visual aids in your videos makes sense to help drive home your point. Whether using infographics or incorporating more visuals into your presentation, adding extra visual interest will help keep people engaged with your video. Ensure not to overload your video with too many visuals, as that can also be off-putting.

Be entertaining

If you can be entertaining and informative, that’s the best of both worlds. People are far more likely to watch an entire video if they’re enjoying themselves while doing so. Of course, this isn’t always easy to achieve, but it’s worth striving for if you want your video to be successful.

Use data to inform your creative

One of the benefits of programmatic video is that it allows you to use data to inform your creative decisions. By understanding the target audience and what they’re interested in, you can create videos that are more likely to resonate with them.

For example, if you’re targeting women aged 25-34 interested in fashion, you might create a video ad featuring a fashion blogger discussing the latest trends. Additionally, if you’re targeting men aged 35-44 interested in cars, you might create an ad featuring a car reviewer talking about the latest release from Tesla.

The key is to use data to understand your target audience and what messages they’re likely to respond to. Only then can you create a video creative that will grab their attention and deliver your message in a way that resonates?

Make use of humor and emotion.

Another best practice for creating practical video creativity is using humor and emotion. People are more likely to remember an ad that made them laugh or feel something than an ad that was simply informative. So if you can find a way to incorporate humor or emotion into your video ads, you’ll be more likely to break through the clutter and capture your audience’s attention.

For example, one company created a programmatic video ad campaign featuring dogs “talking” about products available on their website. The ads were both funny and poignant, resonating with viewers emotionally. As a result, the campaign was highly successful, generating significant brand awareness and sales for the company.

Make it visually appealing.

When people are scrolling through feeds, the last thing they want is to be bombarded with boring text. That’s why it’s essential to make your programmatic videos visually appealing. Use bright colors, dynamic visuals, and catchy music to grab your viewer’s attention and hold it throughout the video.

Tell a story

The best way to connect with your audience emotionally is to tell a story with your programmatic video ads. Stories are compelling to reach your target viewers, whether a personal testimonial or case study. People who see themselves in your account are more likely to remember your brand and what you offer.

While the programmatic video is still in its early stages, it’s already proven highly effective advertising. Studies have shown that programmatic video ads are twice as likely to be remembered as traditional display ads and generate higher brand awareness.

Not only is programmatic video an effective way to reach your target audience, but it’s also an efficient way to use your advertising budget. With traditional forms of advertising, you often have to pay for ad space whether or not anyone sees your ad. With programmatic videos, you only pay when someone watches your ad.

Video is a great way to improve your video programmatic strategy. Here are some tips to make your video stand out:

  • Utilize eye-catching visuals
  • Use catchy audio
  • Make it mobile-friendly
  • Incorporate interactive elements
  • Keep it short and sweet


By following best practices, you can create programmatic video ads that are visually appealing and effective at driving results. So what are you waiting for? Get started today!

The future of video marketing is programmatic, and we’re here to help you get ahead of the curve. Contact us today for consultation on how programmatic video can take your creative best practices to the next level.

We know the great video doesn’t happen accidentally; it takes careful planning, innovative execution, and ongoing optimization. Let us show you what’s possible with programmatic video advertising.

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