You’ve worked hard to perfect your new product. You’ve slaved away for months (or maybe even years) to get it right, and now it’s time to show it to the world. What is a better way to do it than a Livestream?
Livestreaming is a great way to build anticipation for your new product launch. It allows you to mingle directly with potential customers and give them a sneak preview of what’s to come. Plus, it’s great to generate buzz and get people talking about your product before it hits the shelves.
Let’s look at what you need to Livestream your new product launch. You’ll need a webcam, an internet connection, and a computer. If you don’t have a webcam, you can use your smartphone as long as it has a data plan. If you have all of the above, you’re ready to start live streaming your new product launch!
Now you will know what you need, let’s look at how to do it. You first must create an account on a platform like YouTube or Facebook Live. Once you’ve done that, it’s time to set up your stream.
You’ll want to ensure that you have good lighting and that your background is not too cluttered. You also want to ensure that your audio is clear and loud enough for viewers to hear.
If everything is ready, it’s time to start the show! First, introduce yourself, give a brief overview of the new product, and then start taking questions from viewers. You can also use this time to show off some of the features of your new product. Please ensure that viewers are engaged by talking directly to them and involving them in the conversation.
Why Livestream?
Livestreaming is a way to reach a broad audience without incurring the expense of a traditional media campaign. In addition, live streaming allows you to interact directly with viewers and answer any questions they may have in real-time. This direct interaction can help build trust and credibility with potential customers.
How to Livestream
Now that we’ve answered why you should Livestream your new product launch let’s move on to how you can do it. There are a few different ways to live stream your launch event.
The first option is to use a pre-existing platform like Facebook Live or Instagram Live. If you choose this route, promote your upcoming Livestream on your other social media channels in advance so your followers will know when and where to tune in.
Another option is to use a dedicated live streaming platform like Twitch or YouTube Live. These platforms offer more features and flexibility than social media platforms but require more setup and technical expertise.
Suppose you decide to use a dedicated live streaming platform. In that case, we recommend working with a professional service provider who can help you set up and troubleshoot any technical issues.
Tips on how to make your Livestream a success
Plan ahead
Make sure you know what you want to achieve with your Livestream. Do you want to generate pre-orders? Get people signing up for your email list. Drive traffic to your website? Whatever your goal is, make sure you have a plan for achieving it.
Pick the right platform
There are a ton of platforms out there that allow you to Livestream, but not all of them are created equal. Some platforms are better suited for certain types of content than others. Do some research and determine which platform will work best for the kind of Livestream you’re planning on doing.
Promote, promote, promote
Once you’ve picked a platform and figured out your goals, it’s time to start promoting your Livestream. Send out emails, post on social media, put up flyers—whatever it takes to get people excited about tuning in.
Make it interactive
A big part of what makes live streaming so unique is its interactive nature. Please take advantage of that by ensuring your viewers feel like they’re part of the action. Take questions from the chat, give shoutouts, and run giveaways—anything that’ll help create a more personal and engaging experience for your viewers.
Pick the right platform
The first step is to pick the right platform for your Livestream. There are many options, so it’s essential to research and find the one that best suits your needs. If you’re not sure where to start, here are a few popular platforms that you might want to consider:
YouTube live
YouTube is one of the world’s most popular video streaming platforms, so it’s an excellent option for reaching a broad audience. Plus, it’s free to use.
Facebook live
Facebook is another excellent option for reaching a large audience. And since almost everyone has a Facebook account, it’s easy for people to tune in.
Twitch
Twitch is primarily used for gaming content and is an excellent platform for product launches. It’s easy to use and has a built-in audience of people interested in new products.
Prepare your livestream
Once you’ve chosen a platform, it’s time to start preparing your Livestream:
- You’ll need to come up with an outline of what you want to cover during the stream. This will help you stay on track and ensure you hit all the key points.
- Gather any materials that you’ll need, such as slideshows or videos.
- Test your setup to make sure everything is working correctly.
Engage with your audience
During the Livestream, interact with your audience as much as possible. Answer their questions, give them sneak peeks of upcoming products, and make them feel like they’re part of the process. The more engaged they are, the more likely they will buy your product when it launches.
Choose the right platform
There are several different platforms that you can use to Livestream your product launch. You’ll want to choose the right one for you and your audience. Consider the size of your audience, the type of product you’re launching, and your budget. Some popular platforms include Facebook Live, Instagram Live, YouTube Live, and Twitter Live.
Promote your livestream
Once you’ve chosen a platform, it’s time to start promoting your upcoming Livestream. Use social media, email marketing, and other channels to let people know that you’ll be broadcasting live and when they can tune in. Create excitement and hype around your Livestream so that people will be tuned in and ready to watch when the time comes.
Go Live!
Now it’s time for the moment you’ve been waiting for—going live! Make sure you’re prepared before you hit the “broadcast” button. This means having your technology set up and working correctly, knowing what you’re going to say, and having a plan for what will happen if something goes wrong.
Once you’re live, engage with your audience by answering their questions, sharing additional information about your product, and giving them a behind-the-scenes look at what goes into launching a new product.
Follow Up
After your live stream, don’t just forget about it and move on—follow up! Thank everyone who tuned in and offered them a particular discount or promotion for doing so. If you collected any email addresses during the Livestream, add them to your mailing list to keep in touch with those interested customers.
And finally, if there was anything that didn’t go as planned during the Livestream, take note of it so that you can do better next time.
Planning your livestream: Set a schedule and promote in advance
One of the most important things to do when planning your Livestream is to set a schedule and promote it in advance. This will help ensure that people know when and where to tune in. You should also ensure that you have all the logistics sorted out in advance so that it goes smoothly on the day of the event.
Some things you’ll need to take care of include:
• Choose a date and time for your Livestream
• Announce the event on social media and other channels
• Send out email reminders leading up to the event
• Make sure you have the necessary equipment sorted ahead of time (more on that below)
On the day of the event: Set up early and do a soundcheck
Make sure you set up early on the day of your event and do a soundcheck. This will help ensure that everything goes off without a hitch when it comes time to go live. You should also ensure that all your materials are ready and easily accessible to focus on delivering an excellent presentation.
Once everything is set up and ready to go, it’s time to hit ‘record’ and start streaming!
Choose the right platform
There are many live streaming platforms, so choosing the one that’s right for you is essential. If you’re looking to reach a broad audience, we recommend using a platform like Twitch or YouTube Live. But if you’re looking to stream to a small group of people, Facebook Live or Instagram Live may be better options.
Promote your livestream
Once you’ve chosen your platform, it’s time to start promoting your upcoming Livestream. Use social media, email marketing, and even good old-fashioned word-of-mouth to let people know when and where they can watch your product launch. Make sure to include all the relevant details (date, time, platform) so people can easily find and share your Livestream.
Go live and have fun!
The day of the product launch has arrived! Make sure you’ve tested your technology in advance, so there are no surprises come go-time. When you’re ready, hit that “go live” button and give your best sales pitch. Remember, this is your chance to show off what your product can do, so have fun with it!
Conclusion
Livestreaming is a great way to connect with potential customers and generate excitement for your new product launch. By following these simple tips, you can ensure that your Livestream is successful.
Ready to launch your new product? Livestreaming can help you make a big splash.
By partnering with our team of experts, you can create a successful live stream strategy that introduces your new product to the world excitingly and engagingly.
Contact us today for more information about our Livestream Consulting services – we’d love to help you bring your next product launch to life!
