As social media platforms have evolved, so has the way businesses and individuals use them to share content. In particular, video content has become more significant in social media marketing strategies. But what are the key metrics to track to measure the success of your social video marketing efforts? And how can you improve your videos based on those findings? Read on for insights into the most critical social video metrics to start tracking today.
Are you tracking the right social video marketing metrics? If not, you could miss out on some critical insights into your videos’ performance. We’ll outline four key metrics to start tracking today.
Are you tracking the right social video marketing metrics? Many businesses focus on vanity metrics like views and shares. Still, other key metrics to track can give you a more accurate picture of your social video marketing. This blog post shares four critical social video marketing metrics to follow today.
Key Social Video Marketing Metrics to Start Tracking Today
- Like-to-view ratio
- Time spent on video
- Videos per session
- Engagement Rate (Likes, Comments, Shares)
- Average View Duration Time
- Cost per video view (CPDV)
- Comments on the video
- Impressions: the number of times your video has been viewed
- Engagements: the number of likes, comments, shares, and other interactions on your videos
- Likes to views ratio: how many people liked or commented on a video versus how many total views it received
- Views per day/week/month ratio: the average number of daily, weekly, or monthly views for all videos divided by real engagement (likes+comments)
- Average watch time
- Total number of views
- Number of videos uploaded to the account
- Reach – the number of people who saw your video
- Engagement rate – the percentage of viewers who watched at least 50% of your video
- Average view duration (AVG) – how long, on average, a viewer spends watching your video
- Unique views (UV) – how many different people viewed your video
- Likes and dislikes (L&D) – what percentage liked or disliked your content?
- Your conversion rate (how many people who watch the video convert into customers)
- Total revenue generated by sales from your YouTube channel
- Engagement rate (percentage of viewers who have watched the video for at least 30 seconds)
- Average view duration (the amount of time, on average, that people watch your videos)
- Likes and Dislikes: How many people liked or disliked your video, respectively
- Comments: How many comments were left on your video by viewers
- Frequency (number of times a viewer has watched your video in the past 30 days
- The conversion rate for your videos (number of people who have clicked through to a website or taken action)
- Average time spent watching each video
- Video completion rate (percentage of people who watched your entire video)
- Click-through rates for CTAs in your videos
- Unique video views
- Video completion rate (percentage of viewers who watched the whole video)
- Average Duration of Video Watched (in seconds)
- Engagement Rate (%)
- Page Likes/Follows/Shares
- Engagement metrics, including likes, comments, shares
- Reach metrics- how many people saw your video within a specific time frame?
- Video completion rate- what percentage of viewers watched the entire video to the end?
- Average view duration- how long are viewers watching on average?
As you can see, there’s a lot to track regarding social video marketing. But don’t worry; we can help!
Contact us today for social media video consulting, and let us show you how to use these metrics to increase your brand awareness, engagement, and conversions.
Are there any other key metrics you think are essential for social video? Let us know in the comments below!