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School Video Marketing Strategies For Marketers in 2024

Schools are changing, and as technology advances, so too must the strategies used to market these institutions. Gone are the days of print flyers and static website banners; in 2024, the video will be the primary means schools attract students. In this blog post, we’ll discuss some of the most effective video marketing strategies that will be used in 2024 and how you can start using them now to stay ahead of the curve. So whether you’re a student looking for information about your future school choices, or a marketer working on behalf of a school, read on for some insights into what’s to come!

As a marketer in 2024, it’s essential to be aware of the latest trends in school video marketing. Using the latest strategies and techniques, you can reach parents and prospective students alike with your message. In this blog post, we’ll take a look at some of the most effective ways to market your school using videos. Keep reading to learn more!

School Video Marketing Strategies For Marketers in 2024

    • Create content that will resonate with the students you are targeting
    • Communicate with parents and teachers to find out what they want from your videos
    • Use video marketing to promote events at the school this can be done through a blog or via social media posts
    • Share videos on YouTube, Facebook, Twitter, Instagram, Snapchat where ever there is an audience
    • Use video to promote your school’s mission
    • Create a YouTube channel for the school with videos about admissions, tuition, and other topics
    • Create YouTube Playlists that are centered around different aspects of the school experience
    • Share what students are doing at your school on social media channels like Instagram and Facebook
    • Determine what you want your video to be about
    • Create a script for the video
    • Find someone to film and edit the video
    • Upload it onto YouTube or Vimeo, depending on which site is best suited for your target audience
    • Promote the video by sharing it on social media
    • Marketers need to find a way to break through the noise to get their message across
    • Create a video that is short, concise, and informative

    • Be sure your videos have captions so they can be translated into other languages
    • Understand the importance of video in marketing
    • Create a content calendar for your videos
    • Keep up with trends and changes to stay current
    • Use video on social media platforms, such as Facebook Live or Instagram Stories
    • Create a video that is short and focused on one topic
    • Use videos to teach students about their school’s culture and values
    • Make sure you have a clear call-to-action at the end of the video
    • Use videos to promote your school’s achievements
    • Make use of social media platforms to share videos with parents
    • Create a video series for students on topics such as bullying, mental health, and parent-teacher communication
    • Post short clips of student work on YouTube or other social media sites
    • Create videos for your school’s social media platforms
    • Use video to showcase the benefits of attending your school
    • Offer free courses or certifications that can be taken online
    • Encourage students to post their videos about what they’re learning in class
    • Increase the number of students in your school
    • Engage parents to increase student engagement
    • Create a video marketing campaign that is informative and engaging
    • Creating a video that is engaging and informative
    • Leveraging influencers to promote your content
    • Using Facebook ads to target specific audiences
    • Utilize social media channels to connect with potential customers
    • Create a video that explains the benefits of your product or service
    • Develop an email marketing campaign that is tailored for your customer base
    • Consider what type of videos you want to make- informational, promotional,¬†testimonial, etc., and create content accordingly
    • Video content will be more interactive and personalized to the viewer
    • Video content will be used for more than just ads, but also as a way to educate customers about products or services
    • Videos will have a longer shelf life- they won’t disappear from social media feeds after being posted
    • Keep in mind that the audience is not just students but their parents too
    • Create a video that will resonate with both groups
    • Consider how to get your videos shared by other people on social media, such as teachers or coaches who are influential in the school community
    • Use short clips of different types of content for an engaging experience
    • The use of video in marketing is growing at an exponential rate
    • More and more people are using their mobile devices to watch videos
    • Video content can be used for a variety of purposes, such as product demonstrations or how-to tutorials
    • Marketers should consider the best types of video formats that will resonate with their target audience when creating new campaigns

  • Schools are becoming more reliant on video marketing to reach out to prospective students
  • Video marketing is an affordable way for schools to get their message across, as it’s less expensive than traditional print or broadcast ads
  • The average cost of a school video ad is $2,000-$5,000 per month (compared with the average cost of a TV spot at $6 million)
  • Schools should try and focus on one main point in each video rather than trying to cram too much information into one clip
  • Create a video highlighting the school’s unique features and how they can help you achieve your goals
  • Send the video to parents of potential students as well as alumni who could be a valuable resource for prospective students
  • Include links in the description of the video back to your website or other marketing materials
  • Learn about the latest in technology
  • Keep your website updated with fresh content and new products/services
  • Create a strong email marketing strategy that is personalized to each customer’s needs, interests, and preferences
  • Find ways to connect with customers on a deeper level
  • Video marketing is the best way to reach your target audience
  • Videos should be short, with a strong call-to-action at the end
  • Use video editing software like Adobe Premiere Pro or Final Cut Pro X to create professional videos that will engage your viewers
  • Create content relevant to your target audience and industrythat stands out fromr similar videos on YouTube.


As the world moves into 2024, many things have changed. Now that you’ve read about what video marketing will look like in 2024, are you ready to get started?

Contact us for school video marketing consulting so we can help your organization produce high-quality videos with proven best practices today!

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