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Instagram Reels vs. TikTok: What the Business Brands Need to Know to Rap the Success

Short-form video content has exploded its popularity in this video marketing industry since the launch of TikTok. Instagram Reels vs. TikTok are two powerful platforms to promote your business and reach potential customers. With the launch of Instagram Reels, now influencers have got a new creative space to provide short video content for their followers. Instagram reels offer in response to the rapid growth of TikTok experienced nowadays. The differences between TikTok and Instagram Reels are breaking down everything you should know. Instagram Reels has become one of the great alternatives to the content that can create on TikTok.

Instagram Reels vs. TikTok:

TikTok, most of the audience, is between 14 and 24 years, and the number of people over 34 is residuals.

Video Length bit varies from the Instagram reels and TikTok

TikTok and reels offer music Options for Business Accounts

TikTok followers have all the access to all of TikTok’s Sound library where the sound matters with the huge deal

Both Instagram and TikTok supports video editing tools and features

The Instagram platform offers Analytics to track your business

The difference between these two is primely Reels can upload limited to 15 seconds, whereas TikTok’s limit is one minute

Users can easily Add voice over while using the TikTok platform

TikTok is dominated in 2020 app store downloads, whereas beating Instagram by more than 238 million users.

Both the TikTok and Instagram Reels Algorithm varies depending on their functionalities.

Paid Advertising is possible over the Instagram platform, and brands can easily share their products on eCommerce platforms.

When it comes to demographics, TikTok has billions of followers and app downloads when compared to Instagram.

More user-generated content uploaded in TikTok, and people upload more brand reviews content on Instagram.

TikTok only has only short videos as a content type, and we can upload the long-form video content on Instagram.

Different Text fonts or emojis can be available on TikTok

Instagram reels are just like Facebook stories similar features

Instagram has to create any comment on business accounts and access the all-music feature anytime soon.

TikTok users can choose any community filters to update on short videos

With the TikTok Pro account, Like other businesses, any company on Instagram can add data about your company.

Using TikTok, people can choose their music or sounds over TikTok

Reels are the part of Instagram, Whereas TikTok only dedicates its content to videos.

Instagram Reels, which have content and functions aimed at a more professional audience, can also use for businesses.

TikTok allows you to create duets where you can share the screen with your favorite friends and family.

More than 57% of the Instagram users are in between 25 and 30 years, and the rest of the people are young aged between 18 to 24 and from 30 to 49

Reels are just one of many features where Instagram has.


Instagram Reels and TikTok are two new platforms attempting to take a short piece of the video from the video market leader TikTok. Overlap, uploading, editing, and sharing are the few features both platforms have. The above listed are some of the primary differences between TikTok and Instagram Reels. Instagram Reels are a great place to share your content and provide compliments on you’re existing feed. On the other TikTok has well-established and editing features such as sounds, music play around and a fast-growing audience, and deeper analytics.

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