OTT Platforms Partnering with Coupon Publishers

The Benefits of OTT Platforms Partnering with Coupon Publishers

As the over-the-top (OTT) market grows, so does the competition for viewers’ attention. To stand out in a crowded marketplace, OTT platforms must offer viewers more than just great content; they must provide an all-around great experience.

One way to do this is by partnering with coupon publishers. Here’s why:

The Benefits of OTT Platforms Partnering with Coupon Publishers

Increased Engagement and Loyalty

Coupons are a great way to increase viewer engagement and loyalty. By offering viewers exclusive coupons and deals, you can encourage them to return for more.

If your platform is the only place viewers can access these deals, you will likely also see increased brand loyalty.

Increased Revenue

Partnering with a coupon publisher can also lead to increased revenue. That’s because coupon viewers are likelier to purchase those who don’t.

So, not only will you be able to bring in new viewers with your coupons, but you’ll also be able to convert them into paying customers.

Improved Brand Image

Coupons can also help improve your platform’s brand image. That’s because coupons imply that your platform is generous and wants to give viewers a good deal.

It can go a long way in building trust and goodwill with your audience.

Increased Exposure for Your Brand

When you partner with a coupon publisher, your brand will get exposure to a whole new audience.

It is because people who use coupons are always on the lookout for ways to save money.

By partnering with a coupon publisher, you can reach these people and let them know about your streaming services.

Coupons Drive Sales

It’s no secret that coupons are a powerful marketing tool. Studies have shown that coupons are one of the most effective ways to drive sales.

When you partner with a coupon publisher, you can offer coupons for your streaming services.

It will entice people to try out your services and return for more.

Coupons Build Loyalty

People who use coupons are also more likely to be loyal customers. This is because they understand that using coupons can save them money in the long run.

When you partner with a coupon publisher, you can build loyalty among your customer base.

This loyalty will keep people coming back to your streaming services time and time again.

The Power of OTT Advertising

Before we understand why partnering with coupon publishers is an intelligent move for your OTT campaigns, let’s first examine the power of OTT advertising.

According to eMarketer, US adults will spend an average of 3 hours and 35 minutes per day watching a digital video this year. That’s up from 3 hours and 19 minutes in 2019.

And it’s not just adults who consume more digital video; kids are too.

In 2020, US kids will spend an average of 1 hour and 15 minutes per day watching digital video—up from 58 minutes in 2019.

OTT is where the eyeballs are—which is why so many brands are investing in OTT advertising.

In 2019, US companies spent $5.24 billion on connected TV (CTV) ads.

So, if you still need to invest in OTT campaigns, now is the time to start.

Coupon Publishers Can Maximize the Effectiveness of Your OTT Campaigns

As we’ve established, OTT is a powerful platform for reaching your target audience.

But how can you ensure your OTT campaigns are as effective as possible?

One way is to partner with coupon publishers.

Coupon publishers specialize in driving online traffic and sales through coupons and discounts.

And they can do the same for your OTT campaigns.

Coupon publishers have access to vast networks of consumers actively searching for deals on the products and services they’re interested in—making them the perfect partners for your next OTT campaign.

By teaming up with coupon publishers, you can reach new audiences and maximize the effectiveness of your investment in OTT advertising.

Reasons Why OTT Platforms Should Be Partnering with Coupon Publishers

If you’re an OTT platform, you know that competition is fierce. There are many options for consumers, and you need to find a way to stand out.

One way to do that is by partnering with coupon publishers. Here’s why:

Increased Exposure

When you partner with a coupon publisher, your platform will be promoted to its audience.

You’ll have the opportunity to reach new consumers who might not have heard of your platform.

And, since coupon publishers typically have a large and loyal following, this can significantly increase your platform’s exposure.

Improved Brand Awareness

Partnering with a coupon publisher can also help improve brand awareness for your platform.

As more people are exposed to your platform through the publisher’s coupons, they’ll become more familiar with your brand.

And, as brand awareness increases, so will consumer confidence in your platform.

More Engaged Users

Coupons are a great way to encourage users to try out your platform.

By offering coupons, you can entice users who might have yet to consider your platform to try it.

And, once they’re using your platform, they’re more likely to continue using it and become engaged, long-term users.

Increased Revenue

Coupon users are also more likely to be big spenders.

Research has shown that couponing can increase people’s spending on products and services.

So, by partnering with a coupon publisher, you can increase your platform’s revenue.

Better Quality Leads

Quality leads are essential for any business, but they can take time.

Partnering with a coupon publisher can help you attract higher-quality leads.

Since coupons typically target specific demographics or interests, you’ll be able to reach leads more likely to be interested in what your platform offers.

Increased Exposure

Your platform will receive increased exposure when you partner with a coupon publisher.

It is because coupon publishers promote deals and discounts on their websites and social media channels.

It means that more people will be aware of your platform and its offer.

The increased traffic can lead to subscriber growth, which is good for business.

But even if people don’t subscribe, having more people visit your site can help you data mine for information that can use to improve the user experience.

After all, if you know what people are looking for, it’s easier to give them what they want.

Improved User Experience

Coupon codes can also be used to improve the user experience on your platform.

For example, you could discount people who sign up for a free trial.

Or you could offer a discount to people who watch a certain number of minutes daily.

No matter what type of discount you offer, the goal is to incentivize people to use your platform in ways that will improve their experience.

A Better Relationship with Consumers

Partnering with a coupon publisher can also help you build a better relationship with your target consumers.

Coupons create a sense of urgency and exclusivity that encourage people to act now rather than wait.

When people take advantage of a coupon, they feel like they’re getting a good deal—and they are! This positive association can transfer over to how they think about your brand.


In today’s competitive OTT marketplace, offering viewers an all-around great experience is more important than ever.

One way to do this is by partnering with coupon publishers.

Doing so can increase viewer engagement and loyalty, bring in new viewers, and improve your platform’s brand image, leading to increased revenue.

So why wait? Start looking for a coupon partner today!

As an OTT platform, you need all the help you can get to stand out.

One way to do that is by partnering with coupon publishers.

Coupon publishers can help increase exposure for your platform, improve brand awareness, attract higher-quality leads, and even increase revenue.

So if you’re looking for ways to improve your business, partnering with a coupon publisher is a great place to start.

OTT platforms partnering with coupon publishers is a match made in heaven.

Coupon publishers provide valuable content that helps keep audiences engaged, while OTT platforms offer an easy way to redeem those coupons.

In addition, OTT platform users are more likely to be interested in deals and discounts than the average user, making them ideal customers for coupon publishers.

If you’re an OTT platform looking to partner with a coupon publisher or a coupon publisher looking for an OTT platform to partner with, we can help.

Our team of experts in the industry can help you find the right partner or negotiate the best deal possible.

Contact us today for more information.

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