Are you still trying to gather the tremendous strategies that help build better business branding through video advertising? This article will discuss the list of Online Video Advertising Statistics.
Why don’t you look at the simple and seeking Trends in Video Advertising?
Here is the Complete Guide to finding the best solution every publisher, marketer, or Brand needs.
Video Advertising Trends 2019
Header Bidding
The publishers have held auctions that let advertisers gain more impressions than regular with supreme significance. These are outside of the advertiser’s control, termed header bidding.
The increment of ad revenue obtained through the involvement of header bidding.
“74% millennials reaching the brands through YouTube”
Highly demanded partners will cope with header bidding.
Mobile Video Advertising
As mobile devices are the most demandable devices in the present and coming era, they have become the bullseye for marketers and advertisers to launch the viewers’ preferred content.
“Mobile users are the typical target for the video advertisers as 48% of millennials watch mobile video content.”
Short form Video Ads capture Gen Y audiences.
The video ads should be short and sweet, which can be snackable content while watching. It can quickly catch the attention of the Gen Y audiences while playing.
Longer Video Ads Generate Brand Awareness
There is an advantage to hosting the long form of video ads. These ads will explore the brand name that sculpts the long-lasting business branding titles as they are cherry-picked with quality.
“86% of business video views are obtained through Desktop.”
Mid-roll and Pre-roll Video Ads
Mid-roll ads will have more engagement than other video ads. They are played in the middle of the video content, showing the audience care. This type of video ad will not irritate the visitors while viewing their intended video content.
Pre-roll video ads are played before the actual video plays. We practice that fences don’t watch original video content; they will not let it move forward by losing some data.
Solid ad revenue is obtained through these types of video ads.
“The performance of the video is measured with advanced analytics, especially by the 35% of businesses.”
Live Video Ads
Live is the buzzing word, especially on the popular Social Media Platforms. It is an excellent opportunity to merge the video ads while broadcasting the live video.
Using AI and Machine Learning: Invalid traffic and fraud detection tools for Video Ads
Video ad campaigns can be developed and tested using AI and machine learning. These are essential tools to detect fraud activities while launching video ads. The ROI is considerable in AI to generate video advertising efficiently. Data collection that helps create machine learning datasets is used to detect fraud.
“The tools of artificial intelligence are showing an effect of 27% on worldwide customers.”
BigData Analytics and Monitoring for Video Ads
Various technologies and techniques are used to provide analytics for big data sets. Extensive data collection generated excellent-quality information about video ads.
Personalized Video Ads will Increase.
Harness the power of personalized video advertising to help frame great branding. By sending personal thanking messages, advertisers or marketers can establish a long-lasting relationship with customers.
Micro-MomenThe Google has introduced it, bringing the brands near the consumers with four usual and trending concepts like “I want to – know moments, Go moments, Do more,nts and buy moments. These will help find complete information about the products or services that simulate the customer’s go-ahead to buy.
Video Ads on Chatbots
Chatbots are trending customer service providers that reduce the burden of business brands buying and provide the ultimate customer service. Hence, combining video ads and chatbots will drain the vast engagement.
Brands will start using Influencer Marketing for Video Ads.
Most brands prefer to involve influencer marketing to launch unbeatable video ad campaigns, as the influencers will have complete command over the audiences’ interests.
“Around 85% of the audiences will watch online video, especially in the US.”
Ephemeral Video Ads
This concept is the most trending in the present era. The content of the video and messages are visible for a particular period, which can be displayed temporarily and disappear after some time. It can be observed naturally on Snapchat. Launching ephemeral video ads will be the best way to reach the audience effectively.
Rise of Augmented Reality & Virtual Reality Video Ads
Video content that generates augmented and virtual reality will buzz on video platforms as viral content, giving an immersive experience in real time.
360 Degree Video Ads
The CPM increased with more shares, views, and subscriptions. This video content will capture all the moments by holding all directions to display to the audience.
Geotargeting/Geofencing Video Ads
Depending on the city’s location, zip code, IP address, state, and country, the content is delivered to the website’s visitors. It will generate more traffic as the audience usually prefers the intended content. Therefore, the Geotargetting/Geofencing video ads will rapidly brand the business branding.
Brands will become Video Content Publishers.
The unique video content always brings massive traffic with continuous engagement that holds potential customers. It can quickly build the brand as the video content publisher that itself doesn’t know about it.
“Above 500 million hours of video content is being watched on YouTube.”
More Explainer Video Ads
These video ads will disclose the real-time experience of your products or services when customers use them. It can reveal the dedication of building brands towards the customers in delivering your best to the clients.
Programmatic Video Spending Will Increase
Programmatic video ads are the most sought-after to explore the business at the tip of the targeted audiences with boundless amendments. This programmatic video ad spending will be increased to organize the extraordinary campaigns.
Mobile Video Ad Spending Statistics [Report]
Mobile video ad spending significantly increased with the increasing demand for advertising through mobile devices. With the usage of smartphones and the development of various apps, advertisers and marketers can spend revenue confidently on mobile ads to meet their sales expectations and increase their exposure accordingly. Here are some of the statistical data about the mobile ad spend report.
- Mobile users are interested in local searches on mobile devices, and the advertisers target these searches with their ad campaigns.
- In the US, mobile spending in April 2015 was estimated at local and location targets, which were raised by 57%.
- It was reported that more than 38 percent of mobile ad dollars were spent in June 2015.
- Nearly 70 percent of the senior marketers fund the website content for optimization and development.
- More than 54 percent of marketers are spending their part of the budget on social media growth.
- It was expected that more than 539 billion would be spent on advertising this year, 2015.
- The Mobile search ads in 2015 reached 12.9 billion dollars.
- US mobile advertising rose to 24.58 billion in 2015.
- Google had dominated the 36 percent net US mobile ad revenue share.
- Facebook has the second share after Google, with 17 percent ad revenue in March 2015.
- More than 29% of marketers have reduced their budget on traditional advertising to spend on digital marketing through mobile.
10 Video Advertising Challenges Brands Face
Advertisers and publishers will face many challenges related to video advertising in the coming year. Video is essential in digital marketing because of its large audience. It is estimated that many people will watch videos on digital platforms by 2017. Here are a few video advertising challenges brands face in the coming year.
1. One of the challenges for publishers is to choose platforms from the many choices and understand how they will perform.
2. They should be selective about the partners and the objectives.
3. Though metrics are available, there is no standard for measuring the success of a digital video campaign.
4. The key performance indicators need to be determined based on the platform the ad will run and the type and targeted audiences.
5. Marketers must understand the relevancy of all screens, from desktops to mobiles. More video is watched on mobile phones.
6. Video advertisers should never decide that millennials are the only target audience for their videos. Others in the 35 – 54 age group also watch digital videos.
7. They should remember that buying ad space differs for television and digital video content.
8. Brands must realize that digital content is not made years in advance.
9. The viewers of digital video advertising have no schedule.
10. Brands must also understand that the media plans for digital video advertising are made months ahead and should be created based on the latest trends.
Most brands are shifting their budget from television to digital video advertising. They have to make decisions about the platforms that work best for their content, choosing the publishing partners, and how to measure the success of the video content. Some ways will evolve to overcome these challenges in 2017.
Conclusion:
Suppose you wish to have an enormous audience with an uncowithban le audience. This is an audience case when it comes to stretching your business boundaries by showing and focusing on the trends above, especially while launching the video ad campaign as the advertiser or marketer.
Mobile video ads are increasing daily because people spend half their time watching mobile. So advertisers mainly focus on mobile video ads for their business success. Mobile video statistics vary every year. This is the ultimate guide to mobile video ad statistics.
