You’ve put in the time and effort to create quality video content. Now it’s time to get the most out of your investment by repurposing your videos for different channels and platforms. There are some ideas on how to do that.
You’ve spent hours, if not days, crafting the perfect video. Now that it’s out there, you want to make sure as many people as possible see it, right? But what if you’re getting less traffic than you hoped? Or worse—what if your view count has plateaued?
One solution is video content repurposing. Simply put, this is taking your existing video content and adapting it for different platforms and audiences. By repurposing your videos, you can reach a wider audience and give your content new life. We’ll show you how to repurpose your video content for maximum impact.
What is Video Content Repurposing?
Video content repurposing is adapting your existing video content for different platforms and audiences. For example, you have a company YouTube channel where you post product videos.
You could repurpose that same content by creating shorter versions of the videos to post on Instagram or Twitter. By doing this, you will reach a wide range of audience with your video content without starting from scratch.
Types of Video Content Repurposing
There are a few different ways to repurpose your video content. Here are a few of the most popular methods:
- Create shorter versions of longer videos.
- Create more extended versions of shorter videos.
- Change the video format (e.g., from vertical to horizontal).
- Add new audio or subtitles to the video.
- Create GIFs from your videos.
- Post snippets of your videos on social media.
- Create a blog post or article around the topic of your video by embedding the video in the center.
- Use clips from the video as social media posts
- Make an audio version of the podcast and post it to iTunes
- Splice together the best bits for an end-of-year summary reel
- Create images from key moments in the video
- Transcode into another file format or lower resolution
- Change aspect ratio
- Replace the soundtrack with music or effects
- Add watermark
- Include in an email marketing campaign
- Intro/outro slides or graphics
- Print transcript and create PDF
- Display course schedule/timestamps
- Green screen footage over a static image
- Conducting customer testimonials
- Focus on one character rather than everyone
- Zooming in/out on important details
- Edit out distracting footage
- Use Statistical Graphics
- Highlight call-to-action overlayed text`
- Convert 2D images into 3D models
- Take a screenshot every X seconds to create a time-lapse
- Stop frame animation
- Reverse footage
- Slowing down/speeding up Processing time-lapse photography
- Importing into non-linear editing system like Avid Media Composer 33 Turn 2D pictures into the 3D image using Photoshop
- Make Frame by Frame Screenshots in VLC Media Player
- Underwater videography shot on GoPro Hero 7
- Add text or other visual elements over an existing video
- Turning footage into black and white
- Rotoscoping
- Superimposing one Image Over Top Another Using Avid Media Composer
- Color grade
- Stabilizing shaky footage using Avid Bin
- Compressing a file for web
- Enhancing Audio Quality In Your Videos Using Adobe Audition
Repurposing content is an effective way to reach new audiences and extend the life of your existing content. It also helps you save time and resources by repurposing existing content instead of starting from scratch. And when it comes to video content, there are endless possibilities for how you can repurpose your videos for greater engagement.
A few ideas are given below to get you started:
Share a teaser on social media
Share a short clip or teaser on social media to give your followers a taste of what’s to come. This will catch their interest and encourage them to watch the full video when it’s published.
Upload the video on your website or blog: In addition to sharing your videos on social media, you can also upload them on your website or blog. This is a great way to drive traffic to your site and keep visitors engaged. Plus, search engines love video content, so embedding videos on your site can help improve your SEO.
Create an infographic
If you have a data-heavy video, consider creating an infographic based on the information in the video. It is a great way to break down complex topics and make them more digestible for viewers.
Turn the audio into a podcast
If you have great audio in your video, why not turn it into a podcast? This is a great way to reach new audiences who prefer to consume content in audio form. Plus, it’s easy to repurpose audio from existing videos – download the file and start editing!
How to Repurpose Video Content
Create a video series
If you have a lot of video content, consider creating a series. This could be a weekly or monthly series that covers a specific topic. For example, if you are doing a cooking blog, you should create a series of recipe videos.
It may be a great way to keep viewers coming back for more. Plus, it allows you to promote each new video in the series on social media and other channels.
Create an audio version
Not everyone likes to watch videos. Some people prefer to listen while driving, cooking, or working out. Creating an audio version of your video is a great way to reach this audience.
You can easily create an audio version by recording yourself reading the transcript of the video or using software to extract the audio from the video file. Once you have your audio file, you can upload it to popular podcasting platforms like iTunes and Stitcher.
Create Social media teasers
Social media is all about visuals. So take advantage of that by creating teaser images or short videos that give viewers a taste of what’s to come in your full-length video.
These teasers can be posted on Instagram, Facebook, Twitter, or any other social media platform you use. You must include a link to the full video in your posts so viewers can watch it when they’re ready.
Use video quotes
Pull out some of the best quotes from your video and turn them into images that can be shared on social media. Include the section, attribution, and a link to the full video in your posts.
This is an easy way to drive traffic back to your website or YouTube channel. And it’s also a great way to generate engagement on social media by starting conversations around the topics covered in your quotes.
Transcribe your videos
Transcribing your videos creates text versions of your videos that can be used in blog posts, eBooks, infographics, and more. Transcription can also be used as closed captioning for your videos, which is important for two reasons: It makes your videos accessible to deaf or hard of hearing viewers, and it helps improve your SEO by making your videos keyword-rich and searchable on YouTube and other platforms. You can transcribe your videos or hire someone to do it for you.
Conclusion
These are just ideas for repurposing your video content. By getting creative with sharing your videos, you can reach more people and generate more leads without starting from scratch whenever you want to create new content.
