Financial services brands need to start thinking about video marketing. It’s no longer an optional strategy and it’s a must. Here are four video marketing strategies that financial services brands can use to engage their audiences and drive results.
Using video effectively can be a challenge for financial services brands. That’s because there are certain regulations and restrictions in place that need to be taken into account.
But don’t worry, we’ve got you covered. This blog post will share some top video marketing strategies for financial services brands to help you get the most out of video campaigns while staying compliant.
Why video marketing is important for financial services brands
Video marketing is a profound way to connect with customers, so it’s no surprise that financial services brands see a significant boost in revenue when they invest in video.
Video marketing is an important tool for financial services brands. It’s easy to understand, and it gives a more personal touch because you can hear the person speak.
Videos are great tools to educate people about financial services. It’s also a good way for brands and individuals to improve their reputations.
The best way to market financial services is through video because it’s the fastest-growing ad format. People want to watch videos, and they’re willing to spend 45% more time on a website that has videos.
Video marketing is important for financial services brands because people respond much better to videos than reading text.
Video marketing is important for financial services brands because it will help them connect with their customers personally. It offers the audience to see the human side of your business and can be used in many different ways, including testimonial videos.
Types of videos that work well for financial services brands
- Company overview
- How to use the product, Product features, and benefits
- Comparison with competitors’ products
- Educational videos on topics such as retirement planning, saving for college, or how to invest your money
- Interviews with financial experts and professionals
- Videos of people in the community discussing their financial journeys
- Personal stories about what it’s like to work at a bank or credit union
- How to open a bank account
- The basics of credit cards
- Understanding your credit score
- How to save money on your mortgage
- Saving for retirement
- Ways to invest in the stock market
How to produce videos that are effective and engaging
Make sure you’re clear about your CTA. You want people to know what they should do after watching the video, so be direct and use actionable language.
To produce a video that engages the audience, you should clarify your message and why your product is different.
Tips for distributing and promoting your financial services brand’s videos
- Make sure your videos are high quality and capture the essence of your brand
- Upload your videos to YouTube and other popular video sharing sites
- Embed videos on your website and blog
- Share links to your videos on social media sites like Facebook, Twitter, and LinkedIn
- Write articles about your videos and include embedded links
- Distribute press releases about your video campaigns
- Hold webinars or live events related to your video content
- Share your video with friends, family, and colleagues via email and social media networks
- Hold contests or sweepstakes related to your videos for customers and followers
- Research what type of video content is most engaging for your target audience
- Script and storyboard your videos before filming
- Edit your videos for length, clarity, and quality
- Share the videos with employees and partners to promote cross-brand exposure
- Analyze how well the videos are performing and make changes as needed
- Plan your video distribution strategy in advance
- Distribute videos through email marketing
- Use paid advertising to promote your videos
- Produce quality videos that are on-brand and interesting to watch
- Syndicate your videos to video sharing websites such as Vimeo
- If you’re creating a video for the first time, start by scripting it out and storyboarding it. This will help make sure your video is on-message and flows well.
- Always include a CTA in your videos, so viewers know what to do next (e.g., visit your website, call you for a consultation, etc.).
- Use tracking codes in your videos so you can see how many people watched them and where they came from.
- Optimize your videos for search engines
- Transcribe your videos into text files
- Repurpose your videos into other content formats
- Produce short videos for distribution on mobile devices
Why video marketing is important for financial services brands
Video marketing is an excellent method for financial services brands to use because it helps build relationships with customers.
Videos are great tools to reach your audience because it promotes engagement. People see visual content 60,000 times faster than text.
Not introducing video marketing to your financial services brand is a big mistake. More than half of the online users consumed videos every week!
Financial services brands have struggled to use video marketing in the past. To a degree, this is understandable because many financial institutions do not sell products that are easily demonstrated with a short video.
Financial services brands need to use video marketing because Facebook Video shows visuals faster than text, keeping customers engaged.
Video marketing has become a popular strategy for brands to increase awareness and social engagement.
Video marketing is becoming much more important in the financial services industry because it lets people glimpse what’s inside the brand.
How to Analyse and Track the success of your video marketing campaigns
The best way to measure your video marketing success is by using website analytics. You can see the number of people who watched your videos, which ones they like the most, and what kind of devices they’re using when viewing them.
Identify what you want to accomplish with your video marketing campaign.
Measuring and analyzing the success of your video marketing campaigns is easy. To track audience growth, check out services like YouTube Analytics.
To measure the success of video marketing, you need to consider various factors.
You can tell if your video marketing campaign is thriving by the number of views. Make sure that you have a clear call to action to encourage people to share their thoughts online.
Running a good video marketing campaign, it’s important to be aware of your success. One way is by tracking the number of views that each video has gotten.
Conclusion:
If you are looking for video marketing consulting to help your financial services brand stand out from the pack, we can help.
Our team has experience creating engaging videos that capture attention and powerfully communicate your message.
Contact us today to learn more about our video marketing services and how we can help you achieve success with this growing medium.
