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Facebook Video Ads: How to Spend Less and Generate more Traffic

Are you interested in generating more traffic for your business but don’t have a big budget? If so, Facebook video ads may be the solution for you. We’ll discuss creating video ads that generate traffic at a fraction of the cost of other advertising methods.  We’ll also provide tips on optimizing your videos for Facebook to ensure that they reach as many people as possible, so if you’re ready to start generating more traffic with minimal investment.

Facebook video ads are a powerful tool for businesses of all sizes. Not only can they generate more traffic, but they can also help you save money on your marketing efforts. In this blog post, we’ll explore some tips for creating successful Facebook video ads that will help you reach your business goals. So, whether you’re just getting started with Facebook video ads or you’re looking to improve your current strategy, read on for some helpful advice!

How to reduce your Facebook Video Ad Costs

There are three different ways to reduce your Facebook Video Ad costs. The first is to get one of the best-performing audiences for your video ads. A good audience will have a high click-through rate and conversion rate.

One way is by using dynamic product ads, which allows you to connect your Facebook page with an Amazon seller central account.

There are many ways to reduce your Facebook video ad costs. One of them is by leveraging the power of retargeting audiences.

Dynamic ads are specially created to target users with your specific products shown in their feeds.

Facebook video ads are becoming increasingly popular. In fact, according to Venture Beat, Facebook is the fastest growing social media site in terms of advertising revenue, and it’s not far behind YouTube in overall online video ad revenue.

Best Practices for Facebook Mobile Video Ads

Facebook’s mobile users are overgrowing, and for this reason, Facebook has launched new video ads. Mobile video ads are now more effective than ever on Facebook as they get 6X higher click-through rates than desktop ones.

Facebook Mobile Video Ads are a great way to reach more people. For example, you can install their mobile app and create the video ad within seconds.

One of the best ways to produce Facebook mobile video ads is to keep them short and specific. YouTube videos can be used as an example, but it’s important not to go overboard with memes and graphics that are likely to distract your viewer.

Since many people use Facebook on their mobile phones, it’s now possible to create video advertisements for your products and services that let you tell your company story in just 10 seconds.

Facebook mobile video ads allow you to reach new audiences at a meager cost. But there are some things that you should do differently than if you were advertising in newsfeeds.

Good practices for Facebook video ads include ensuring that videos are uploaded as square, optimized to be no shorter than 30 seconds and no longer than 90 seconds.

The best way to run Facebook video ads is through the Power Editor. This tutorial will show you how to get started using it for your ads.

  • Keep videos short- under 60 seconds
  • Use clear and concise language
  • Make sure videos are visually appealing
  • Target the right audience
  • Test and measure results
  • Make sure videos are properly formatted for mobile devices
  • Use text overlay to create a clear call to action
  • Incentivize viewers to take action by using urgency or scarcity tactics
  • Test different video content and strategies to see what works best
  • Always include a link to your website or product landing page in the video description
  • Monitor feedback and analytics to optimize your campaigns
  • Create videos that are interesting and engaging
  • Make sure videos are properly formatted for mobile devices
  • Target your ads to specific demographics
  • Test different videos to see which ones work best
  • Keep track of how much you’re spending on Facebook video ads and adjust accordingly
  • Appeal to viewers’ emotions
  • Incorporate a strong call to action
  • Test and measure your video ads’ performance

Facebook Video Ad Length and Facebook Specs 2022

As Facebook continues to grow, businesses must keep up with the changes to ensure they’re reaching their target audience. This article discusses the latest changes to Facebook Video Ad Length and Facebook Specs 2022. By understanding these changes, you’ll create more effective and successful Facebook Ads.

  • Facebook has announced that it will be changing the maximum video length for ads from 90 seconds to 5 minutes by 2022
  • This change is being made to provide a better experience for users, as they are more likely to watch longer videos
  • The new specs also include a requirement for vertical videos
  • Videos must be shot in 1080p HD resolution or higher
  • Audio must be recorded in stereo
  • All videos must be uploaded as .mp4 files and have a frame rate of 30fps or higher
  • To stay ahead of the curve, you’ll need to make changes to your videos now
  • Here are the new specs for Facebook video ads
  • Keep in mind that the length of your video will also affect how well it performs
  • Make sure to test different lengths and formats to see what works best for your business
  • Always be sure to follow Facebook’s guidelines so that your ads are approved and shown to as many people as possible
  • The new specs will require videos to be shot in 4K
  • Videos will also need to be at least 16 minutes long
  • Facebook is doing this to keep up with the competition from other social media platforms
  • Marketers should start preparing for these changes now
  • There are a few things marketers can do to prepare for the new specs
  • One thing marketers should do is create more long-form videos
  • Another thing marketers should do is make sure their videos are shot in 4K quality
  • Marketers should also test different video lengths to see what works best on Facebook
  • Facebook has announced that starting in 2022, all videos uploaded to the platform must be at least 2 minutes long
  • This change is being made to give users more time to consume video content
  • In addition, Facebook has also announced new specs for video ads that will go into effect starting in 2020
  • These specs include a minimum resolution of 720p and a 16:9 aspect ratio
  • Advertisers are encouraged to create videos that are visually appealing and engaging
  • The goal is to create videos that people will want to watch from start to finish.


Facebook Video Ads can be a cost-effective way to generate traffic for your business. However, it is important to target the right people with the right video. Our team of experts can help you create a video that generates traffic and reaches your target audience. We offer Facebook Video Ads consulting to help businesses maximize their spending and get the most out of this powerful advertising tool.

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