The rise of OTT streaming platforms has boosted the media and entertainment industry. However, it has also brought a unique set of challenges, not the least of which is testing. This blog post will explore why trying an OTT platform can be difficult.
Why Testing OTT Streaming Platform Is A Challenge
Testing OTT streaming platforms is complex for several reasons:
- There are technical challenges. OTT platforms rely on various networks and devices to deliver content to viewers, making it challenging to identify and replicate problems when they arise.
- There’s the issue of scale. With so many users streaming content on so many different devices, it can be tough to get an accurate picture of how your platform is performing.
- There’s the question of quality.
With so much competition in the OTT space, stream quality has become a primary concern for consumers.
One of the biggest challenges when testing an OTT platform is the sheer number of devices that need to be compatible with the platform. Unlike traditional television, which is typically viewed on just a handful of devices (TVs, set-top boxes, etc.).
OTT streaming platforms need to be compatible with hundreds or even thousands of different devices, from smart TVs and game consoles to streaming sticks and mobile phones. TAnygiven OTT platform needs to be tested on a vast array of dardware and software configurations.
Another challenge with testing OTT platforms is the need for constant updates. Because new devices are constantly being released and old ones are being discontinued, you must update OTT platforms regularly to ensure compatibility with the latest gadgets.
This can make it difficult to properly test an OTT platform before it’s released, as there’s always a possibility that a new device will be released after the platform has launched.
OTT platforms need to handle much traffic without slowing down or crashing. This is because millions of people simultaneously typically use OTT platforms. To properly test an OTT platform’s limits, media companies often hire outside firms to conduct “stress tests” before launch.
These tests help identify potential problems that could arise when many people use the platform at once.
Different devices, different results
One of the biggest challenges of testing OTT streaming platforms is that so many different types of devices are out there. There are dozens of ways to watch OTT content, from smart TVs to streaming sticks to gaming consoles.
And each one of those devices has its quirks and idiosyncrasies. As a result, it’s tough to get a true sense of how a platform will perform across all devices.
Another challenge is that the infrastructure for these platforms is often quite patchworked. OTT streams are typically delivered over the top of existing infrastructure, like broadband or cellular networks. Any issues with that underlying infrastructure can cause problems with the OTT stream.
Fragmented user environment
Finally, it’s also essential to consider the fragmented user environment when testing OTT streaming platforms. Unlike traditional TV, which is watched in a controlled environment (i.e., your living room).
OTT content can be consumed anywhere—on the bus, in a coffee shop, or even at the beach. That means that users can be exposed to different conditions that might impact their ability to watch a stream, from poor Wi-Fi connections to high ambient noise levels.
How Testers Can Approach Testing OTT Platforms
There are several ways that testers can approach testing OTT streaming platforms. One way is to focus on the quality of the video stream itself. This includes assessing the stream’s picture quality, audio quality, and overall stability.
Another way to test an OTT platform is to focus on the user experience. It includes assessing how easy it is to find and select content and how well the platform functions on different devices.
In addition to these two general approaches, there are also a few specific areas that testers should pay attention to when testing OTT platforms. First, it is essential to try for buffering issues. This is because easing is one of the biggest complaints among users of these media types.
Second, it is crucial to test for compatibility issues. That is, ensuring that the platform you are testing can be used on all major devices and operating systems is essential. Finally, it is crucial to try for subtitle and dubbed content issues.
This is especially important for international users who may not understand the language spoken in the country where the OTT platform originates.
- Different Devices, Different Versions
- Lack of Standardization
- User Experience Depends on the Device
- Fragmented Ecosystems
- Difficult to replicate real-world conditions
- Requires particular expertise
When testing OTT streaming platforms, there are vital factors to remember. First, you have to consider the quality of the content being delivered. After all, what’s the point of streaming if the picture quality is poor or the audio is choppy?
Second, you need to think about the user experience. Is the platform easy to use? Are there enough features? Is it intuitive? Last but not least, you have to look after the price. With so many streaming services available, finding one that fits your budget is essential.
As you can see, testing an OTT streaming platform can be quite a challenge. However, these challenges can be overcome with careful planning and execution. By considering the abovementioned factors, media companies can ensure that their OTT platforms are thoroughly tested and ready for launch.
Th Testingn OTT streaming platform is a challengingor several reasons. One reason is that there are many different devices and platforms to test, and each one presents its own challenges. People use these devices vary widely, so it’s important to test across multiple demographics.
The constantly changing landscape of technology makes it challenging to keep up with all the latest trends to test platforms accurately. We have years of experience with OTT video marketing and consulting.
Let us help you navigate this complex world to launch your successful streaming service quickly and easily. Contact us today for more information!