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Demonetizing the video was being done by YouTube since 2012. YouTube Demonetizes Videos popular which became a scandal and resulted in a loss of revenue on advertisements.
When a video is demonetized by YouTube usually a notification is sent to the YouTuber. A yellow $ icon is seen next to the video title when the YouTuber is logged into the YouTube account. To avoid getting the videos demonetized, YouTubers must know the rules of YouTube.
What is YouTube Demonetizes Videos?
Demonetization of videos on YouTube is that the platform decided which of the videos are eligible to collect ad revenue based on whether they are advertisement friendly or not. Hundreds of hours of video are uploaded to YouTube every minute.
It is not humans that identify the videos that are advertiser-friendly. There are many instances where YouTube algorithm considered only the keywords but not the context and demonetized some videos.
No matter how many thousands and millions of views a video has, when it is demonetized, it will not earn any money. It is especially a big problem for the YouTubers who are making a living via their YouTube channel. Following some simple steps will avoid getting demonetized.
You want to start a YouTube channel and upload videos. Before doing this, it advised to stop and read the community guidelines of YouTube. YouTube has strict rules when it comes to content.
Read the guidelines to know what type of content should not be uploaded to YouTube. YouTube strictly follows the rules regarding, nudity or sexual content, harmful or dangerous content, hateful, violent content, etc. YouTube guidelines say not to mislead the audience with an unrelated description, non-relevant titles, and thumbnails to get views.
Understand the Advertiser’s Role
YouTube gets its ad revenue from the advertisers which mean that the income for the site is generated from the ads such as banner ads. The creators, in turn, are paid by YouTube from that revenue.
Advertisers want to associate with the popular videos that are relevant to their brand and with the videos that go viral and are discussed more by people. The advertisers also do not want to associate with the videos that do not follow the community guidelines of YouTube and contain the content that is mentioned in the previous sections.
Determine the Goals of the Video
YouTubers have specific goals for sharing their videos on this popular platform. One of the main goals of the YouTubers is to make money. Making money on YouTube is possible only when the video content is advertiser-friendly.
YouTube algorithms determine whether the video uploaded is suitable for advertising or not. Video whose content features controversial and sensitive issues such as terrorism, war, death, sexual abuse, etc. are not considered suitable for ads.
Videos should not promote the sale or use of illegal drugs and other dangerous products. Videos that contain hateful content promoting the discrimination based on race, origin, nationality, gender are also considered not suitable for ads.
Creators should not use inappropriate language in the videos. YouTube also does not consider videos with sexually suggestive content advertisers friendly.
Advertisers can decide whether they want to appear on a specific video or not by using the content and audience targeting tools that YouTube offers.
What if a video is demonetized?
YouTube wants to be more transparent when it comes to demonetizing a video. The creators will be notified via email when their video gets demonetized. If the creator feels the video is demonetized by mistake, then they can appeal.
For this one has to go to the dashboard page and scroll to the bottom and click the help tab. Select the email contact option and follow the other instruction. Explain the demonetization issue and give all the relevant information.
Give all the proofs and request to remonetize the video. YouTube might send a message saying that they are reviewing the videos and the monetization might be restored. If YouTube feels that the videos are not advertiser-friendly, monetization may not be restored.
Best practices to avoid demonetization of videos on YouTube
YouTube wants all the videos uploaded to comply with the terms of service and follow the community guidelines. Apart from it, creators must also remember to –
- Respect the viewers and others that are featured in the video,
- to use the thumbnails and metadata relevant to the content,
- Not embed any ads in the video as it is a violation of ad policies of YouTube.
Reaching the right audience is the goal of the advertisers. But they are also concerned about how they reach the audience and where their ads are placed. They do a lot of research before deciding where to place the ads.
They take the help of YouTube to identify the right videos to reach the right audience. YouTube checks the video content and the thumbnails, titles, description, and others. Creators must use relevant thumbnails to appeal to broad audience.
The creators who want to monetize the YouTube videos must review the titles they used for their video, thumbnails, and metadata once again and ensure that they are relevant to the video. Understand along which type of content the advertiser will feel comfortable to place their ads.