Google Simplifies Video Ad Testing with New Experiment Tool
Google has introduced a new tool that makes it easier for advertisers to test their video ads. This…
Amazon Prime Video to Introduce Ads for Subscribers in India Starting in 2025
Amazon Prime Video, one of the world’s leading streaming platforms, has announced a significant change for its Indian…
Gen Z on YouTube: 54% Prefer YouTube Over Other Social Platforms
In 2024, YouTube solidified its position as a dominant platform for Gen Z. As this generation seeks diverse,…
YouTube’s “Why We Watch 2.0” Report: Key Takeaways
YouTube is one of the most powerful platforms for video content today. The platform’s second report, titled “Why…
YouTube Introduces Comment-Based Search Feature for Videos and Shorts
YouTube recently launched an exciting update that lets users search through comments on videos and Shorts. This new…
Amazon DSP Expands Video Ad Inventory Across Platforms
Amazon’s Demand-Side Platform (DSP) has taken a significant leap by expanding its video ad inventory across several key…
Video Action to Demand Gen Transition: Google Ads Introduces a “Copy-Paste Upgrade Tool”
Google Ads significantly changes how advertisers transition from Video Action Campaigns (VAC) to Demand Gen (DG) campaigns. A…
YouTube TV Reporting and Custom Bidding
The digital advertising landscape constantly evolves, and YouTube TV is at the forefront of this change. Google’s DV360…
Meta Movie Gen: Redefining AI Video Creation with Sound and Visuals
Meta has recently introduced an advanced AI video generator, “Movie Gen,” which is a significant leap forward in…
Hyperrealistic Videos with AI: Ultimate Guide
We have entered an era where hyperrealistic videos with AI can blur the lines between reality and imagination.…