Protecting Your Trademark on YouTube

How to Examine Your YouTube Channel Competitors

Do you have a YouTube channel and are looking to increase its viewership? If so, it’s essential to examine your competition. In this blog post, we’ll provide tips on doing just that. Keep reading for helpful advice!

You’ve put in the hours to make a great YouTube channel. But even with all that hard work, it’s not as successful as you’d hoped. You start to wonder if you’re doing something wrong. Maybe you need to look at your competitors and see what they’re doing differently. In this blog post, we’ll show you how to examine your competition and gain insight into what makes them successful.

If you’re looking to improve your YouTube channel, it’s important to look at what your competitors are doing. By examining their strategies and tactics, you can learn from their successes and mistakes and apply those lessons to your channel. In this blog post, we’ll give you some tips on how to examine your competitors’ channels. Stay tuned for more helpful advice on improving your YouTube presence!

Who is a YouTube Channel Competitor?

A YouTube channel competitor gets a lot of new subscribers every day and has excellent engagement.

A YouTube channel competitor is a person or brand who creates content similar to another creator.

Since there are so many YouTube channels, getting enough subscribers and views can be challenging. The ideal goal is to have more views than your competitors to grow faster.

A competitor is someone similar to you. A channel with a similar type of content

A competitor is someone who has similar content to your channel and creates equal or more quality.

Ways to Analyze YouTube Channel Competitors

  • Check out their YouTube channel and see what type of content they post
  • Look at the comments on their videos do they respond to them? Do people like responding to them?
  • Find out who is subscribed to their channel and why- what types of videos are they interested in watching?
  • Take a look at the video statistics for each video, such as views, likes, dislikes, shares, etc…
  • View videos to get a feel for the channel’s style
  • Click on related channels or search for keywords in YouTube’s search bar to find similar channels
  • Subscribe to their channel and keep an eye out for new content
  • Check out what they’re doing on social media sites like Facebook, Twitter, Instagram, etc.
  • Find their channels and subscribe to them
  • Check out their videos and see what they’re about
  • Look at the comments on their videos do any of those comments seem like something you could use?
  • Watch some of the YouTube tutorials they put up to see if there are any that might be helpful for your channel
  • Find out what type of content they’re posting
  • Use the YouTube Keyword Tool to find keywords that are popular with their audience
  • Check out their video titles and descriptions for clues about what’s working well for them
  • Analyze videos on similar topics that compete with theirs
  • Spy on their social media accounts
  • Create a spreadsheet to track their videos and social media posts
  • Analyze their content: what do they post about? How often? What tone of voice do they use in their videos and social media posts?
  • Make a list of things you can do better than them or that they don’t offer
  • Find out what their target market is
  • Check to see if they have a company website or any other social media accounts
  • Review their content and how often it’s posted
  • Determine the frequency of posts on your channel, then adjust accordingly
  • Research the competitors
  • Determine their strengths and weaknesses
  • Figure out what type of content they produce
  • Find out which platform they use to upload videos (YouTube, Vimeo, etc.)
  • Look at how frequently they post videos- is it daily, weekly, monthly?
  • Visit their YouTube channel and watch a few of their videos
  • Take notes on what they’re doing well, what they’re doing poorly, and any other observations
  • Check out their social media accounts to see if there are any hints about how they market themselves
  • Look at the description of one of their videos to see who the target audience is
  • Visit the competitor’s YouTube channel and watch a few videos
  • Check out their social media profiles to get an idea of their target audience
  • Determine what type of content they post, such as vlogs or tutorials
  • Analyze how often they post new content do they post every day, week, a month?
  • Compare the number of followers/subscribers on each channel, is there a big difference in numbers?
  • Find the top channels in your niche and watch them for a while
  • Analyze their content, engagement, and audience demographics to determine what they’re doing well
  • Determine if you can compete with these channels by analyzing your strengths and weaknesses
  • Create a plan of action based on your analysis
  • Find your competitors on YouTube
  • Copy their channel URL and paste it into a text editor
  • Click “Find” in the text editor to find keywords that are being used most often by your competitors
  • Use these keywords to analyze what type of content is popular with them
  • Research the channel’s content and style
  • Find out what type of audience they cater to
  • Check their video views, subscriber count, and comments on videos
  • Look at their social media accounts for any insight into how they might be doing in other areas
  • Use YouTube’s search function to find channels similar to yours
  • Check out their videos, channel description, and other social media accounts
  • Visit their website and see what they offer in terms of merch or services
  • Look at the number of subscribers they have- if it is higher than your channel, make a list of why you think that is
  • Make a list of your competitors
  • Visit their channels and watch videos to get a feel for their content
  • Compare the number of subscribers, views, likes, and dislikes on each video to see which ones are most popular
  • Check out how often they post new videos if you’re going to be posting more than once a week, it might not be worth your time.


The best way to examine your competitors is by directly watching their videos. You can also use YouTube Analytics, which provides information on the number of views and subscribers for each video and other data like geographic location.

Remember that “view” statistics are not always accurate because fake accounts may view the same video multiple times, or people who don’t watch through a video will be counted as having watched it when they clicked play once. Other metrics such as likes, shares, comments, and thumbs up/down should give you an idea about how effective your competitor’s content is at engaging viewers.

Contact us today if you need help conducting this type of analysis yourself or want someone else to do it for you!

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