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Instagram Reels Tips and Tricks every Marketer Need to Know

Do you love Instagram? Yeah, me too. It’s an excellent platform for staying in touch with friends and family as well as sharing snippets of our lives. But it’s also a powerful marketing tool. If you’re not using Instagram reels, you’re missing out on a major opportunity to connect with your audience. I will share some tips and tricks for creating successful Instagram reels in this post.

It’s a great way to connect with people and share your life with others. However, there is more to Instagram than just sharing photos and videos. In this blog post, we will be discussing some tips and tricks that every marketer needs to know about Instagram reels. Stay tuned!

Instagram Reels Tips and Tricks every Marketer Need to Know

  • Find your niche and be consistent with it
  • Use hashtags to connect with other users in your industry or area of interest
  • Don’t post too frequently, but also don’t post too infrequently (post at least once a day)
  • Tag brands that you’re interested in or companies that you work for on posts
  • Make sure your Instagram profile is up to date and includes a clear headshot
  • Take advantage of the Explore tab for new content to post
  • Use hashtags that are relevant, but don’t overuse them- 3 or 4 should be enough
  • Post consistently- once every day or two is best
  • Include at least one video in each post
  • Make sure you have a well-balanced mix of videos and photos
  • Use hashtags to make it easier for people to find your content
  • Add links in the caption if you want to direct followers somewhere specific, like your website or blog
  • Try using location tags when posting pictures that are related to where they were taken
  • Experiment with different types of videos- some may be more popular than others depending on what’s trending at the time
  • Know the key components of an Instagram Reel
  • Understand how to create a perfect, branded Instagram Reel
  • Learn what types of content you should be posting on your reel
  • Find out how to optimize your posts for more views and engagement
  • Discover ways to make your account stand out from the rest
  • Create a story worth telling
  • Utilize the power of hashtags
  • Be consistent in your posting schedule- post at least once per day, if not twice or three times
  • Use Instagram Stories to share behind-the-scenes content and live events that followers can’t see anywhere else
  • Post images with text overlay for added context and dimension
  • Use hashtags to find influencers and people to follow
  • Engage with other users by liking, commenting on, and following their content
  • Create a schedule for posting your content so that you’re not just flooding the feed with posts all at once
  • Use Instagram Stories in addition to or in place of traditional photo and video posts
  • Know the difference between a Story and a Post
  • Use hashtags to connect with other users who might be interested in your content
  • Save time by uploading videos as GIFs rather than video clips, which take up more space on your phone
  • Add stickers to photos or videos for extra effects and personalization
  • Share Stories from other accounts that you follow, not just your posts
  • Keep the video short
  • Use hashtags to increase engagement and get more likes/views
  • Include a call-to-action (CTA) at the end of the video, such as “subscribe” or “shop now.”
  • Define your goal
  • Know what you’re selling
  • Use the right tags to make sure people find your content
  • Create a cohesive theme for all of your posts (e.g., if you sell clothes, post pictures of outfits)
  • Include influencers in your feed- they’ll help grow your following and increase engagement with their followers as well!
  • Create a bio that is short, concise, and informative
  • Include links to your other social media platforms in your bio so people can find you easily
  • Use hashtags to help grow your following- use up to 3 different hashtags per post for maximum exposure
  • Post twice a day at the most- once in the morning around 10 am EST and again in the evening around 8 pm EST
  • Use tools like Iconosquare or Website to track how well each post performs over time
  • Create a branded Instagram account
  • Use hashtags to increase your reach
  • Tag products in pictures as well as the brand name
  • Use location tags for local customers and influencers
  • Share content that is relevant to your target audience’s interests
  • Engage with customers by liking, commenting, and following them back
  • Create a theme for your feed
  • Use hashtags to get more followers on Instagram
  • Upload pictures that are high quality and look professional
  • Keep the same color scheme throughout your profile, including in captions and comments
  • Use the analytics to your advantage
  • Be consistent with posting
  • Engage your followers by liking and commenting on their posts
  • Have a goal in mind for each post, whether it’s driving traffic to your website or promoting a new product launch
  • Import videos from your phone to your computer
  • Create a new video on the desktop app or upload an old one
  • Add filters and effects, then publish it to Instagram
  • Make sure you have good lighting when recording- natural light is best!
  • Create a captivating story
  • Use hashtags to target your audience
  • Post at the right time of day for your followers to see it
  • Keep your stories short and sweet, no more than 15 seconds long
  • Include videos in your stories if you want to interact with viewers
  • Create a compelling bio that explains what you do
  • Use hashtags to increase your reach and engagement
  • Tag the people in the photos you post, but don’t tag them too often, or they will block you on Instagram
  • Don’t use more than two filters at once- it looks unprofessional and amateurish
  • Upload videos of your work if applicable
  • Take high-quality pictures with natural lighting
  • Engage with your followers through comments and likes
  • Post at least once a day or every other day, but not too often that you become spammy
  • Have a theme for your posts- this can be anything from #throwbackthursday to #motivationmonday


Whether you’re just starting or are a seasoned pro, there are plenty of ways to use Instagram for your marketing strategy. We hope this blog post has given you some ideas on making the most out of your social media presence and what steps need to be taken before diving in headfirst. Contact us today for more information! Our team is here to help with digital marketing, including the best strategies for using Instagram as part of an integrated campaign.

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